Consumer Behavior Models Quiz
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Questions and Answers

What is the primary focus of consumer behavior models?

  • Analyzing government policies
  • Manipulating consumer decisions
  • Studying environmental impact on consumer behavior
  • Predicting and understanding consumer behavior in a marketplace (correct)

    • Which stage comes after the 'Search for more information' in the consumer decision process?

  • Post-purchase contact with firm
  • Actual purchase decision
  • Evaluation of alternatives (correct)
  • Awareness of need

    • What are the components of the general online behavior model?

  • Consumer characteristics, product characteristics, website design, attitudes toward online purchasing
  • User characteristics, product characteristics, website features, attitudes toward traditional purchasing
  • User characteristics, product characteristics, website features, attitudes toward online purchasing (correct)
  • User characteristics, government policies, website features, attitudes toward online purchasing

    • How does the decision process for online behavior compare to offline behavior?

    <p>The decision process is similar for online and offline behavior</p> Signup and view all the answers

    What is the primary focus of consumer behavior models?

    <p>Predicting and understanding human behavior in a marketplace</p> Signup and view all the answers

    Which stage comes after the 'Evaluation of alternatives' in the consumer decision process?

    <p>Actual purchase decision</p> Signup and view all the answers

    What are the components of the general online behavior model?

    <p>User characteristics, Product characteristics, Website features, Attitudes toward online purchasing</p> Signup and view all the answers

    What does the general model of consumer behavior depict?

    <p>Five stages in the consumer decision process</p> Signup and view all the answers

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