Questions and Answers
What is the primary focus of consumer behavior models?
Predicting and understanding consumer behavior in a marketplace
Which stage comes after the 'Search for more information' in the consumer decision process?
Evaluation of alternatives
What are the components of the general online behavior model?
User characteristics, product characteristics, website features, attitudes toward online purchasing
How does the decision process for online behavior compare to offline behavior?
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What is the primary focus of consumer behavior models?
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Which stage comes after the 'Evaluation of alternatives' in the consumer decision process?
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What are the components of the general online behavior model?
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What does the general model of consumer behavior depict?
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