Podcast
Questions and Answers
What is the primary focus of consumer behavior models?
What is the primary focus of consumer behavior models?
- Analyzing government policies
- Manipulating consumer decisions
- Studying environmental impact on consumer behavior
- Predicting and understanding consumer behavior in a marketplace (correct)
Which stage comes after the 'Search for more information' in the consumer decision process?
Which stage comes after the 'Search for more information' in the consumer decision process?
- Post-purchase contact with firm
- Actual purchase decision
- Evaluation of alternatives (correct)
- Awareness of need
What are the components of the general online behavior model?
What are the components of the general online behavior model?
- Consumer characteristics, product characteristics, website design, attitudes toward online purchasing
- User characteristics, product characteristics, website features, attitudes toward traditional purchasing
- User characteristics, product characteristics, website features, attitudes toward online purchasing (correct)
- User characteristics, government policies, website features, attitudes toward online purchasing
How does the decision process for online behavior compare to offline behavior?
How does the decision process for online behavior compare to offline behavior?
What is the primary focus of consumer behavior models?
What is the primary focus of consumer behavior models?
Which stage comes after the 'Evaluation of alternatives' in the consumer decision process?
Which stage comes after the 'Evaluation of alternatives' in the consumer decision process?
What are the components of the general online behavior model?
What are the components of the general online behavior model?
What does the general model of consumer behavior depict?
What does the general model of consumer behavior depict?