Consumer Decision-Making Process Quiz
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Questions and Answers

What is the first stage in the consumer decision-making process?

  • Product Choice/Decision
  • Evaluation of Alternatives
  • Problem Recognition/Need (correct)
  • Information Search

    • What is the key factor in problem recognition according to the text?

  • Being influenced by marketing tactics
  • Having a clear understanding of product features
  • Seeking advice from friends and family
  • Identifying a difference between current state and desired state (correct)

    • What might initiate the decision-making process, according to the text?

  • Seeing a significant difference between current state and ideal state (correct)
  • Peer pressure from friends
  • Lack of awareness about product features
  • Impulsive buying behavior

    • What is the purpose of the marketer pointing out a problem, as mentioned in the text?

    <p>To create tension and drive the consumer to make a purchase</p> Signup and view all the answers

    What is the concept that relates directly to the idea of involvement in gathering information?

    <p>Economics-of-Information Approach</p> Signup and view all the answers

    What is the term used for consumers who visit stores to view products and seek advice, but then make their purchase online?

    <p>Showrooming</p> Signup and view all the answers

    What is an intermediary that helps filter and organize information for consumers to evaluate?

    <p>Cybermediary</p> Signup and view all the answers

    Which type of consumer is likely to do more search for information?

    <p>A consumer with moderate information</p> Signup and view all the answers

    What influences consumer decisions according to the behavioral influence perspective?

    <p>Environmental cues</p> Signup and view all the answers

    What percentage of brand choices are made in-store?

    <p>70%</p> Signup and view all the answers

    What type of risk is related to the consumer's social status?

    <p>Social risk</p> Signup and view all the answers

    What are the types of risk influencing consumer decision-making?

    <p>Monetary, functional, physical, social, and psychological</p> Signup and view all the answers

    What are the types of information search mentioned in the text?

    <p>Internal and external</p> Signup and view all the answers

    What factors influence the amount of information search and who is doing the search?

    <p>Importance of purchase, age, education, gender, concern with style/image, and prior expertise</p> Signup and view all the answers

    What is an example of primary demand provided in the text?

    <p>Marketing boards promoting entire categories of products like milk or eggs</p> Signup and view all the answers

    What type of risk is related to the consumer's self-identity?

    <p>Psychological risk</p> Signup and view all the answers

    What influences consumer decision-making related to the paradox mentioned in the text?

    <p>Surroundings and marketing stimuli</p> Signup and view all the answers

    What factors influence consumer decision-making according to the text?

    <p>Placement, packaging, store design, music, and product placement</p> Signup and view all the answers

    What is provided for further learning in the text related to consumer decisions?

    <p>Link to Point-of-Purchase (POP) and consumer decisions</p> Signup and view all the answers

    What attributes are targeted by brands influencing consumer decision-making?

    <p>Lifestyle, functional benefits, experiential, and symbolic attributes</p> Signup and view all the answers

    What type of decision-making process involves an elaborate decision-making process initiated by a motive central to the self-concept, with careful information collection and alternative weighing?

    <p>Extended Problem Solving</p> Signup and view all the answers

    Which perspective portrays consumers as analytical decision-makers who maximize utility using objective data and careful analysis?

    <p>Rational Perspective</p> Signup and view all the answers

    What type of decision-making involves repeatedly buying the same brand with very low involvement?

    <p>Habitual Decision Making</p> Signup and view all the answers

    What can marketers create to influence consumer decision-making, such as a freshness date on soda?

    <p>Evaluation criteria</p> Signup and view all the answers

    What is used by consumers to evaluate effort required for a choice and select the best strategy suited to the level of effort?

    <p>Constructive Processing</p> Signup and view all the answers

    Which type of involvement in decision-making is a mid-point between high and low involvement?

    <p>Limited involvement</p> Signup and view all the answers

    What can occur when running out of gas, according to the consumer decision-making process?

    <p>Need recognition</p> Signup and view all the answers

    What are the evaluative criteria for product choice called, which marketers can use to create decision-making rules for consumers?

    <p>Determinant attributes</p> Signup and view all the answers

    What can be functional, experiential, or symbolic, delivering different benefits and experiences to the consumer?

    <p>Evaluation criteria</p> Signup and view all the answers

    What influences the consumer decision-making process, such as recognition of need or opportunity, level of involvement, and evaluation criteria for product choice?

    <p>Consumer behavior</p> Signup and view all the answers

    What type of decision-making process is influenced by the complexity of the decision and the consumer's level of commitment?

    <p>Habitual and low involvement</p> Signup and view all the answers

    What type of decision-making process can be extended, limited, or habitual?

    <p>Varied decision-making</p> Signup and view all the answers

    What are heuristics in decision-making?

    <p>Mental rules that lead to speedy decisions</p> Signup and view all the answers

    What is framing in the context of decision-making?

    <p>A type of cognitive bias related to how choices are presented</p> Signup and view all the answers

    What triggers a desire for variety seeking, according to the text?

    <p>Boredom or a desire to escape</p> Signup and view all the answers

    How do consumers react to choices based on framing, as per the text?

    <p>Differently based on whether the choice is presented as a loss or a gain</p> Signup and view all the answers

    What is the main concern related to the environmental impact of fast fashion?

    <p>High water and chemical usage in clothing production</p> Signup and view all the answers

    Where do many fast-fashion retailers outsource production, leading to environmental and ethical concerns?

    <p>Developing countries with cheap labor and resources</p> Signup and view all the answers

    What contributes to the environmental impact of fast fashion by adding to plastic levels in oceans?

    <p>Polyester derived from fossil fuels</p> Signup and view all the answers

    What is a significant consequence of the low prices associated with fast fashion?

    <p>Encouraging consumers to buy things they don’t need</p> Signup and view all the answers

    Where does a large percentage of electronic waste end up, contributing to environmental issues in the developing world?

    <p>China, India, and Nigeria</p> Signup and view all the answers

    What is a significant factor contributing to the creation of a large pile of electronic waste in North America?

    <p>Cheaper to ship waste to China than to dispose of it locally</p> Signup and view all the answers

    What is the primary characteristic of fast fashion in terms of its durability and longevity?

    <p>Not built to last</p> Signup and view all the answers

    What is the key concern related to the disposal of fast fashion products?

    <p>Textile waste in landfills</p> Signup and view all the answers

    What is a common reaction of consumers, as per the expectancy confirmation/disconfirmation model, when a product does not perform as expected?

    <p>There's a negative effect</p> Signup and view all the answers

    What is the likely response of consumers, as per the text, when faced with a negative article about their new product?

    <p>Dismiss the article and reaffirm the decision to purchase the product</p> Signup and view all the answers

    What is the main characteristic of fast fashion in terms of its resemblance to fast foods?

    <p>It won't last and it may not be healthy</p> Signup and view all the answers

    What is a significant environmental impact of the clothing industry, as mentioned in the text?

    <p>Pollution of clean water supplies</p> Signup and view all the answers

    What type of decision-making rule allows averaging competing product attributes?

    <p>Compensatory decision rule</p> Signup and view all the answers

    What is the term for checking products in-store and buying online?

    <p>Showrooming</p> Signup and view all the answers

    What percentage of retail sales did retail ecommerce represent in Canada in 2019?

    <p>10%</p> Signup and view all the answers

    What influences post-purchase evaluation?

    <p>Personal feelings and situational characteristics</p> Signup and view all the answers

    What type of shopping orientation involves a focus on economic considerations?

    <p>Economic orientation</p> Signup and view all the answers

    What is the term for in-store tactics used by marketers to prompt impulse buys?

    <p>Point-of-purchase (POP) displays</p> Signup and view all the answers

    What is the term for the overall feeling or attitude towards a purchased product?

    <p>Post-purchase satisfaction</p> Signup and view all the answers

    What are the antecedent conditions that impact purchasing decisions?

    <p>Mood and physiological state</p> Signup and view all the answers

    What type of decision-making process is initiated by a motive central to the self-concept?

    <p>Extended decision-making</p> Signup and view all the answers

    What type of risk affects the consumer's self-identity?

    <p>Psychological risk</p> Signup and view all the answers

    What type of decision-making process can be habitual?

    <p>Habitual decision-making</p> Signup and view all the answers

    What is the term for the influence of physical, social, temporal, and mood factors on consumer buying behaviors?

    <p>Situational factors</p> Signup and view all the answers

    Study Notes

    Consumer Decision Making Process

    • Need recognition can occur when running out of gas, while opportunity recognition happens when craving a better product.
    • Constructive Processing is used by consumers to evaluate effort required for a choice and select the best strategy suited to the level of effort.
    • Decision-making processes can be extended, limited, or habitual, depending on the complexity of the decision.
    • Extended Problem Solving involves an elaborate decision-making process initiated by a motive central to the self-concept, with careful information collection and alternative weighing.
    • Rational Perspective portrays consumers as analytical decision-makers who maximize utility using objective data and careful analysis.
    • Involvement in decision-making can be high, habitual, or limited, affecting the level of consumer commitment to the brand or product.
    • Habitual Decision Making involves repeatedly buying the same brand with very low involvement, whereas Limited Decision Making is a mid-point between high and low involvement.
    • Evaluation criteria for product choice can be functional, experiential, or symbolic, with each type delivering different benefits and experiences to the consumer.
    • Evaluative criteria for product choice are called determinant attributes, which marketers can use to create decision-making rules for consumers.
    • Marketers can create criteria with real or perceived value, such as a freshness date on soda, to influence consumer decision-making.
    • The consumer decision-making process is influenced by factors such as recognition of need or opportunity, level of involvement, and evaluation criteria for product choice.
    • The decision-making process can vary from highly analytical and effortful to habitual and low involvement, depending on the consumer's level of commitment and the complexity of the decision.

    Consumer Behavior and Decision Making

    • Sunk-cost fallacy affects decision-making, where individuals are reluctant to waste money they've already spent.
    • Compensatory decision rules allow averaging competing product attributes, while noncompensatory rules do not.
    • Situational factors, such as physical, social, temporal, and mood, influence consumer buying behaviors.
    • Antecedent conditions, like mood and physiological state, impact purchasing decisions.
    • Shopping motivations include social experiences, interpersonal attraction, instant status, and the thrill of bargaining.
    • Shopping orientations range from economic and personalized to ethical, apathetic, and recreational.
    • Marketers use in-store tactics like point-of-purchase (POP) displays to prompt impulse buys.
    • Showrooming, checking products in-store and buying online, poses a threat to traditional retail.
    • Retail ecommerce sales in Canada reached CA$64.56 billion in 2019, representing 10% of all retail sales.
    • Post-purchase evaluation determines satisfaction or dissatisfaction with a product after purchase.
    • Factors like personal feelings and situational characteristics influence post-purchase evaluation.
    • Overall feeling or attitude towards a purchased product drives post-purchase satisfaction or dissatisfaction.

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    Description

    Test your knowledge of the consumer decision-making process with this quiz. Explore concepts such as need and opportunity recognition, types of decision-making processes, consumer involvement levels, evaluation criteria for product choice, and the influence of marketers on consumer decisions.

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