Consumer Decision-Making Process: Need Recognition
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Questions and Answers

What is the first step in the consumer decision-making process?

  • Creating brand awareness
  • Developing a brand campaign
  • Recognizing the need for a service or product (correct)
  • Gathering information to fulfill a want

    • What is the result of need recognition in the consumer decision-making process?

  • A want (correct)
  • Developing brand awareness
  • Creating a brand campaign
  • External stimulus

    • How can you influence consumers at the stage of gathering information?

  • Ignore brand awareness
  • Provide external stimulus (correct)
  • Develop brand campaigns
  • Focus on internal stimuli

    • What should a comprehensive brand campaign aim to achieve?

    <p>Building brand trust and recognition</p> Signup and view all the answers

    In the example provided, what prompts the customer to recognize a need for a heavy-duty winter coat?

    <p>Surviving snow and low temperatures</p> Signup and view all the answers

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