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Questions and Answers
What is the first step in the consumer decision-making process?
What is the first step in the consumer decision-making process?
- Creating brand awareness
- Developing a brand campaign
- Recognizing the need for a service or product (correct)
- Gathering information to fulfill a want
What is the result of need recognition in the consumer decision-making process?
What is the result of need recognition in the consumer decision-making process?
- A want (correct)
- Developing brand awareness
- Creating a brand campaign
- External stimulus
How can you influence consumers at the stage of gathering information?
How can you influence consumers at the stage of gathering information?
- Ignore brand awareness
- Provide external stimulus (correct)
- Develop brand campaigns
- Focus on internal stimuli
What should a comprehensive brand campaign aim to achieve?
What should a comprehensive brand campaign aim to achieve?
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In the example provided, what prompts the customer to recognize a need for a heavy-duty winter coat?
In the example provided, what prompts the customer to recognize a need for a heavy-duty winter coat?
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