5 Questions
What is the first step in the consumer decision-making process?
Recognizing the need for a service or product
What is the result of need recognition in the consumer decision-making process?
A want
How can you influence consumers at the stage of gathering information?
Provide external stimulus
What should a comprehensive brand campaign aim to achieve?
Building brand trust and recognition
In the example provided, what prompts the customer to recognize a need for a heavy-duty winter coat?
Surviving snow and low temperatures
Learn about the first step in the consumer decision-making process, which is recognizing the need for a product or service. Understand how consumers move from recognizing a want to gathering information to fulfill that want. Discover strategies to influence consumers during the need recognition stage.
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