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Questions and Answers
What is the purpose of developing criteria for a product in the consumer decision-making process?
What is the purpose of developing criteria for a product in the consumer decision-making process?
- To ignore the benefits of other products
- To weigh prospective choices against comparable alternatives (correct)
- To limit the consumer's choices
- To eliminate all alternatives
In the decision-making process, what should marketing material aim to do?
In the decision-making process, what should marketing material aim to do?
- Highlight only the color or style options
- Convince consumers to buy immediately
- Persuade consumers that the product is better than other alternatives (correct)
- Emphasize the price of the product
What are the types of alternatives that prospective buyers might consider during the decision-making process?
What are the types of alternatives that prospective buyers might consider during the decision-making process?
- Products that are not available easily
- Products offering lower prices, additional benefits, availability, color options, etc. (correct)
- Only products with lower prices
- Products with fewer benefits
How should marketers prepare to address objections during sales calls?
How should marketers prepare to address objections during sales calls?
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Why is it important for marketers to understand their competitors' offerings?
Why is it important for marketers to understand their competitors' offerings?
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