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Questions and Answers
What influences a consumer's buying decisions?
What influences a consumer's buying decisions?
- Product availability only
- Celebrity endorsements
- Social media influencers
- Personal preferences and needs (correct)
What is the primary focus of consumer buying roles?
What is the primary focus of consumer buying roles?
- Creating demand for products
- Satisfying personal needs and wants (correct)
- Maximizing profits for businesses
- Promoting brand loyalty
What is a consumer's role in buying?
What is a consumer's role in buying?
- To manufacture goods for sale
- To sell products to other consumers
- To advertise products to the public
- To make purchasing decisions based on personal needs and preferences (correct)
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Study Notes
Factors Influencing Consumer Buying Decisions
- Multiple factors influence a consumer's buying decisions, including personal, social, and psychological factors
- Personal factors include lifestyle, personality, and demographic characteristics
- Social factors include family, social status, and culture
- Psychological factors include motivation, perception, and attitude
Consumer Buying Roles
- The primary focus of consumer buying roles is to understand the different roles individuals play in the buying process
- Consumer buying roles include initiator, influencer, decider, buyer, and user
- Each role has a distinct responsibility in the buying process
Consumer's Role in Buying
- A consumer's role in buying is to identify needs, gather information, and evaluate alternatives
- Consumers make purchasing decisions based on their needs, preferences, and resources
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