Consumer Buying Behavior Quiz

The process where individuals decide to buy products and how they utilize them.

The awareness of a difference between a person's current state and their desired state, motivating them to seek a solution.

Internal stimuli arise from within an individual, like hunger, thirst, or feeling sleepy.

External stimuli originate from the outside world, such as advertisements, product displays, or recommendations.

The process of gathering information to understand more about a product or service before a purchase.

The evaluation of different product options based on individual criteria and needs.

The actual purchase of a chosen product from a particular vendor.

The post-purchase evaluation of the product and satisfaction with the purchase decision.

Information gained from family, friends, or neighbours.

Information obtained from advertising, salespeople, or product displays.

Information obtained from mass media, consumer rating organizations, or reviews.

Information acquired through personal experiences, like handling, examining, and using the product.

When a consumer changes their original purchase decision after being influenced by external factors, such as the opinions of others.

Shared values, ideas and attitudes that are passed down through generations within a group.

Smaller groups within a culture with distinct values, beliefs, and behaviors.

Groups of people with similar social and economic status, sharing common values and buying preferences.

Groups that serve as points of comparison or reference for individuals when making decisions.

The perceived performance of a product is lower than the buyer's expectations, leading to dissatisfaction.

The perceived performance of a product matches the buyer's expectations, resulting in satisfaction.

Groups that a consumer doesn't want to be associated with or identified with.

Groups that a consumer would like to join and follow their norms.

Groups that a consumer directly interacts with, like family, friends, and colleagues.

Groups that a consumer interacts with less consistently and formally, like clubs, professional organizations, or religious groups.

Groups that a consumer is not a member of but still influences their behavior and choices.

An individual within a group or society who influences others because of their knowledge, skills, or characteristics.

The most basic group a person belongs to and a significant social institution.

Different roles and positions individuals hold within groups, often associated with social status

The importance people place on a role within their social groups.

Expected activities dictated by the people surrounding an individual.

Factors outside of a company that can influence its buying decisions, including cultural trends, technological advancements, and resource availability.

The organization's goals, strategies, and financial resources influence its purchasing behavior. For example, a cost leader company might prioritize low prices over premium quality.

Individuals within the company who have influence over purchasing decisions based on their authority, expertise, or relationships.

A market that consists of individuals and households who purchase goods or services for their personal use.

A model that explains how a consumer responds to marketing stimuli, including the four Ps of marketing and other external factors.