Podcast
Questions and Answers
Who is considered the ultimate consumer in the context of buying ice-cream?
Who is considered the ultimate consumer in the context of buying ice-cream?
- The marketer
- The mother
- The seller
- The child (correct)
What is the central question that concerns marketers according to the text?
What is the central question that concerns marketers according to the text?
- How to understand and supply customer expectation of value (correct)
- How to maximize profits
- How to beat the competition
- How to increase product sales
What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?
What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?
- How consumers respond to various marketing efforts (correct)
- Satisfying customer's every want and need
- Understanding the customer's financial situation
- Exploring customer preferences in different cultures
What distinguishes a customer from a consumer according to the text?
What distinguishes a customer from a consumer according to the text?
What is the central focus of consumer buyer behaviour?
What is the central focus of consumer buyer behaviour?
In the context of buying ice-cream, who is considered the ultimate consumer?
In the context of buying ice-cream, who is considered the ultimate consumer?
What does a company gain an advantage over by understanding and supplying customer expectations of value?
What does a company gain an advantage over by understanding and supplying customer expectations of value?
What kind of behavior must marketers understand according to the text?
What kind of behavior must marketers understand according to the text?
According to Kotler (2006), what is the central question that marketers are concerned with?
According to Kotler (2006), what is the central question that marketers are concerned with?
What distinguishes a customer from a consumer according to the text?
What distinguishes a customer from a consumer according to the text?
Flashcards are hidden until you start studying
