10 Questions
Who is considered the ultimate consumer in the context of buying ice-cream?
The child
What is the central question that concerns marketers according to the text?
How to understand and supply customer expectation of value
What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?
How consumers respond to various marketing efforts
What distinguishes a customer from a consumer according to the text?
Customers buy products, while consumers use products for personal satisfaction.
What is the central focus of consumer buyer behaviour?
Understanding the behavior of individuals and households who buy goods and services for personal consumption
In the context of buying ice-cream, who is considered the ultimate consumer?
The child
What does a company gain an advantage over by understanding and supplying customer expectations of value?
Competition
What kind of behavior must marketers understand according to the text?
Both customer and consumer buying behavior
According to Kotler (2006), what is the central question that marketers are concerned with?
How do consumers respond to various marketing efforts
What distinguishes a customer from a consumer according to the text?
A customer buys from the seller, a consumer finally uses the product
Test your knowledge on consumer buying behaviour and the distinction between customers and consumers. Understand the factors that influence individual and household purchasing decisions.
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