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Consumer Buying Behaviour and Customer vs. Consumer Distinction

10 Questions

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Consumer Buying Behaviour and Customer vs. Consumer Distinction

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Questions and Answers

Who is considered the ultimate consumer in the context of buying ice-cream?

The marketer

The mother

The seller

The child (correct)

What is the central question that concerns marketers according to the text?

How to understand and supply customer expectation of value (correct)

How to maximize profits

How to beat the competition

How to increase product sales

What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?

How consumers respond to various marketing efforts (correct)

Satisfying customer's every want and need

Understanding the customer's financial situation

Exploring customer preferences in different cultures

What distinguishes a customer from a consumer according to the text?

Customers buy products, while consumers use products for personal satisfaction. Signup and view all the answers

What is the central focus of consumer buyer behaviour?

Understanding the behavior of individuals and households who buy goods and services for personal consumption Signup and view all the answers

In the context of buying ice-cream, who is considered the ultimate consumer?

The child Signup and view all the answers

What does a company gain an advantage over by understanding and supplying customer expectations of value?

Competition Signup and view all the answers

What kind of behavior must marketers understand according to the text?

Both customer and consumer buying behavior Signup and view all the answers

According to Kotler (2006), what is the central question that marketers are concerned with?

How do consumers respond to various marketing efforts Signup and view all the answers

What distinguishes a customer from a consumer according to the text?

A customer buys from the seller, a consumer finally uses the product Signup and view all the answers

Consumer Buying Behaviour and Customer vs. Consumer Distinction

Choose a study mode

Podcast

Questions and Answers

Who is considered the ultimate consumer in the context of buying ice-cream?

What is the central question that concerns marketers according to the text?

What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?

What distinguishes a customer from a consumer according to the text?

What is the central focus of consumer buyer behaviour?

In the context of buying ice-cream, who is considered the ultimate consumer?

What does a company gain an advantage over by understanding and supplying customer expectations of value?

What kind of behavior must marketers understand according to the text?

According to Kotler (2006), what is the central question that marketers are concerned with?

What distinguishes a customer from a consumer according to the text?

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