Consumer Buying Behaviour and Customer vs. Consumer Distinction
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Questions and Answers

Who is considered the ultimate consumer in the context of buying ice-cream?

  • The marketer
  • The mother
  • The seller
  • The child (correct)

    • What is the central question that concerns marketers according to the text?

  • How to understand and supply customer expectation of value (correct)
  • How to maximize profits
  • How to beat the competition
  • How to increase product sales

    • What is the main focus of the basic model of consumer behaviour according to Kotler (2006)?

  • How consumers respond to various marketing efforts (correct)
  • Satisfying customer's every want and need
  • Understanding the customer's financial situation
  • Exploring customer preferences in different cultures

    • What distinguishes a customer from a consumer according to the text?

    <p>Customers buy products, while consumers use products for personal satisfaction. (C)</p> Signup and view all the answers

    What is the central focus of consumer buyer behaviour?

    <p>Understanding the behavior of individuals and households who buy goods and services for personal consumption (C)</p> Signup and view all the answers

    In the context of buying ice-cream, who is considered the ultimate consumer?

    <p>The child (B)</p> Signup and view all the answers

    What does a company gain an advantage over by understanding and supplying customer expectations of value?

    <p>Competition (B)</p> Signup and view all the answers

    What kind of behavior must marketers understand according to the text?

    <p>Both customer and consumer buying behavior (D)</p> Signup and view all the answers

    According to Kotler (2006), what is the central question that marketers are concerned with?

    <p>How do consumers respond to various marketing efforts (C)</p> Signup and view all the answers

    What distinguishes a customer from a consumer according to the text?

    <p>A customer buys from the seller, a consumer finally uses the product (A)</p> Signup and view all the answers

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