Consumer Buying Behavior Quiz
30 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Family and friends are typically considered the least influential sources of information in decision making.

False (B)

Mass media is classified as a personal source of information.

False (B)

Evaluation of alternative products primarily focuses on price, features, and customer satisfaction.

True (A)

Handling, examining, and using a product falls under commercial sources of information.

<p>False (B)</p> Signup and view all the answers

Consumer expectations of product performance can significantly influence postpurchase behavior.

<p>True (A)</p> Signup and view all the answers

Attitudes of others have no bearing on a buyer's decision to purchase a product.

<p>False (B)</p> Signup and view all the answers

Cognitive dissonance refers to the rationalization of a purchase decision in the case of satisfaction.

<p>False (B)</p> Signup and view all the answers

The degree of importance of product attributes does not affect the evaluation of alternatives.

<p>False (B)</p> Signup and view all the answers

Unexpected situational factors are irrelevant to the purchase decision-making process.

<p>False (B)</p> Signup and view all the answers

Brand beliefs influence how consumers perceive and evaluate product options.

<p>True (A)</p> Signup and view all the answers

Consumer buying behavior only involves the actions of individuals who purchase goods for recreational use.

<p>False (B)</p> Signup and view all the answers

The first stage in the consumer buying process is Problem Recognition, where the consumer identifies a need.

<p>True (A)</p> Signup and view all the answers

The Evaluation of Alternatives stage involves the actual purchase decision made by the consumer.

<p>False (B)</p> Signup and view all the answers

External sources of information during the Information Search can include personal memories and past experiences.

<p>False (B)</p> Signup and view all the answers

Post-Purchase Evaluation occurs immediately after the purchase decision stage.

<p>True (A)</p> Signup and view all the answers

Consumer behavior is only influenced by external factors such as advertisements and recommendations.

<p>False (B)</p> Signup and view all the answers

In the Information Search stage, consumers create an evoked set of products they might consider.

<p>True (A)</p> Signup and view all the answers

Problem Recognition can be triggered by environmental factors, such as changes in marketing strategies.

<p>True (A)</p> Signup and view all the answers

The term 'consumer' refers only to businesses that buy products for resale.

<p>False (B)</p> Signup and view all the answers

The purchase decision stage includes selecting both the product and the store from which it will be acquired.

<p>True (A)</p> Signup and view all the answers

Culture is not a significant factor influencing a person's wants and behavior.

<p>False (B)</p> Signup and view all the answers

Sub-cultures consist of people who share different value systems and life experiences compared to the general culture.

<p>False (B)</p> Signup and view all the answers

A person's economic situation does not affect their consumer behavior.

<p>False (B)</p> Signup and view all the answers

Family is a social factor that influences consumer behavior.

<p>True (A)</p> Signup and view all the answers

Motivation is classified as a psychological factor affecting consumer behavior.

<p>True (A)</p> Signup and view all the answers

The buyer decision process includes a step for evaluating the product after purchase.

<p>False (B)</p> Signup and view all the answers

Only external stimuli, like advertisements, can lead to need recognition in consumers.

<p>False (B)</p> Signup and view all the answers

Individuals within a social class tend to exhibit entirely different buying behaviors.

<p>False (B)</p> Signup and view all the answers

Beliefs and attitudes are categorized under personal factors influencing consumer behavior.

<p>False (B)</p> Signup and view all the answers

Lifestyle identification includes a consumer's activities, interests, and opinions.

<p>True (A)</p> Signup and view all the answers

Flashcards

Problem Recognition

The process by which consumers become aware of a need or want.

Information Search

The stage where consumers gather information about potential products or services to satisfy their need.

Evaluation of Alternatives

The consumer analyzes the different options based on specific criteria, like features or price.

Purchase Decision

The final decision to buy a product and the details of the purchase.

Signup and view all the flashcards

Post-Purchase Evaluation

The evaluation of a product's performance and satisfaction after the purchase.

Signup and view all the flashcards

Consumer

Individuals who buy products or services for personal use or for their family.

Signup and view all the flashcards

Buying Behavior

The decision-making process and actions taken by consumers when purchasing and using products.

Signup and view all the flashcards

Consumer Buying Behavior

The buying behavior of final consumers who purchase goods or services for their personal use.

Signup and view all the flashcards

Information Sources

Information from internal sources (memory, thinking) or external sources (advertisements, recommendations).

Signup and view all the flashcards

Evoked Set

A set of brands or products that a consumer considers when making a purchase.

Signup and view all the flashcards

Internal Influences

The factors that influence a consumer's behavior based on their characteristics, personality, and internal state of mind.

Signup and view all the flashcards

Personal Factors

Age, income, occupation, lifestyle, and personality are all examples of personal influences on consumer behavior.

Signup and view all the flashcards

Psychological Factors

Motivation, perception, learning, beliefs, and attitudes are all psychological factors that influence consumer behavior.

Signup and view all the flashcards

External Influences

The factors that influence a consumer's behavior based on their external environment, social interactions, and cultural norms.

Signup and view all the flashcards

Cultural Factors

Culture, sub-culture, and social class are all cultural factors that influence consumer behavior.

Signup and view all the flashcards

Social Factors

Family, reference groups, and roles and status are all social factors that influence consumer behavior.

Signup and view all the flashcards

Need Recognition

The first step in the buyer decision process, where the consumer recognizes a need or problem.

Signup and view all the flashcards

Internal & External Stimuli

Internal stimuli, such as hunger or thirst, and external stimuli, such as advertising, can trigger need recognition.

Signup and view all the flashcards

Buyer Decision Process

The buyer decision process involves a series of steps that a consumer goes through when making a purchase decision, from recognizing a need to making a purchase.

Signup and view all the flashcards

Personal Sources

Information from family, friends, and neighbors.

Signup and view all the flashcards

Commercial Sources

Information from advertisements and salespeople.

Signup and view all the flashcards

Public Sources

Information from news, magazines, and consumer groups.

Signup and view all the flashcards

Experiential Sources

Information gained from direct experience with the product.

Signup and view all the flashcards

Degree of Importance

Consumers consider the importance of different attributes for a product.

Signup and view all the flashcards

Brand Beliefs

Consumers' beliefs and feelings about a brand.

Signup and view all the flashcards

Total Product Satisfaction

The overall satisfaction a consumer has with a product.

Signup and view all the flashcards

Evaluation Procedures

The process by which consumers choose a product based on one or more attributes.

Signup and view all the flashcards

Purchase Intentions

A customer's intention to buy a product.

Signup and view all the flashcards

Study Notes

Consumer Buying Behavior

  • Consumer buying behavior refers to the decisions and actions of final consumers (individuals and households) when purchasing goods and services for personal use.
  • The goal of studying consumer behavior is to understand how consumers respond to different marketing efforts.
  • Consumers are individuals who buy products and services for themselves or on behalf of their households.They are the end-users of the products.

Definition of Consumer Buying Behavior

  • Buying behavior encompasses the decision-making processes and actions of individuals involved in the buying and using of products.
  • Consumer buying behavior specifically focuses on the buying behavior of the end-consumer.

Consumer Decision-Making Process

  • The process involves several stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
  • Problem Recognition: Consumers become aware of a need or difference between their actual and desired states. This is often triggered by internal or external stimuli.
  • Information Search: Consumers seek information about available options to satisfy their needs. This search can involve personal, commercial, public, or experiential sources.
  • Evaluation of Alternatives: Consumers evaluate different options and identify the best fit based on their needs and desires. This involves established criteria and evaluating different product attributes.
  • Purchase Decision: Consumers make their final choice to purchase a specific product or brand after considering product satisfaction and evaluation. Unexpected situations or influences from others might affect the intention to buy.
  • Post-Purchase Evaluation: Consumers evaluate their satisfaction or dissatisfaction with their purchase decision based on the product's performance in relation to their expectations. Any discrepancy between expectations and performance can lead to cognitive dissonance, a feeling of tension.

Influences on Consumer Behavior

  • Consumer behavior is influenced by several factors, categorized as internal and external.
    • Internal Influences: Personal factors (age, income, occupation, lifestyle, personality), psychological factors (motivation, perception, learning, beliefs, attitudes).
    • External Influences: Cultural factors (culture, subculture, social class), social factors (family, reference groups, roles and status).

Factors Affecting Consumer Behavior

  • Culture: The most fundamental cause of a person's wants and behavior, encompassing basic values and perceptions.
  • Subculture: Groups of people sharing common value systems based on experiences.
  • Social Class: Groups of people who exhibit similar buying behaviors based on occupation, income, education, and wealth.
  • Groups: Membership and reference groups significantly influence consumer behavior.
  • Family: Family members (e.g., husband, wife, children) play crucial roles in purchasing decisions.
  • Roles and Status: Individual roles and positions within a group affect consumer behavior.
  • Personal Factors: Age, life-cycle stage, occupation, economic situation, lifestyle, and personality.
  • Psychological Factors: Motivation, perception, learning, beliefs, and attitudes.

Types of Purchase

  • Fully Planned Purchase: A purchase made with prior knowledge and intention.
  • Partially Planned Purchase: A purchase with some pre-planning but is likely to change with alternatives found.
  • Unplanned Purchase: A purchase made spontaneously with no prior intention.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

Chapter 5: Consumer Buying Behavior PDF

Description

Test your knowledge on consumer buying behavior and the decision-making processes involved in purchasing goods and services. This quiz covers the definitions, stages of decision-making, and various aspects of how consumers interact with the market. Perfect for students and marketing enthusiasts!

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser