Test Your Knowledge of Consumer Buyer Behavior

Overview of Consumer Buyer Behavior

• Consumer markets consist of individuals and households that buy goods and services for personal consumption.
• Culture, subcultures, and social classes influence consumer behavior.
• Family is the most important consumer-buying organization in society.
• Personal factors such as occupation, age, and lifestyle also impact consumer behavior.
• Brand personality traits, motivation, perception, learning, beliefs, and attitudes are psychological factors that affect consumer behavior.
• Selective attention, distortion, and retention are perceptual processes that influence consumer behavior.
• Alternative evaluation and purchase decision are stages in the buyer decision process.
• Postpurchase behavior, including cognitive dissonance and customer satisfaction, is crucial for building profitable customer relationships.
• The adoption process is the mental process an individual goes through from first learning about an innovation to final regular use.
• Innovators, early adopters, early mainstream, late mainstream, and lagging adopters have different levels of innovativeness.
• The rate of adoption is influenced by product characteristics such as relative advantage, compatibility, complexity, divisibility, and communicability.
• Marketers aim to go beyond meeting customer expectations and instead aim to delight customers.