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Test Your Knowledge of Consumer Buyer Behavior

14 Questions

3 Views

Test Your Knowledge of Consumer Buyer Behavior

Created by

@JawDroppingMoose

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Questions and Answers

What are the three main factors that influence consumer behavior?

Culture, subcultures, and social classes (correct)

Age, occupation, and lifestyle

Selective attention, distortion, and retention

Brand personality traits, motivation, and perception

What is the most important consumer-buying organization in society?

Friends

Family (correct)

Strangers

Co-workers

What are the psychological factors that affect consumer behavior?

Alternative evaluation and purchase decision

Culture, subcultures, and social classes

Selective attention, distortion, and retention

Brand personality traits, motivation, perception, learning, beliefs, and attitudes (correct)

What are the perceptual processes that influence consumer behavior?

Selective attention, distortion, and retention Signup and view all the answers

What are the stages in the buyer decision process?

Alternative evaluation and purchase decision Signup and view all the answers

What is cognitive dissonance?

The discomfort caused by postpurchase conflict Signup and view all the answers

What are the different types of adopters in the adoption process?

Innovators, early adopters, early mainstream, late mainstream, and lagging adopters Signup and view all the answers

Which of the following is NOT a factor that influences consumer behavior?

Social media Signup and view all the answers

What is the most important consumer-buying organization in society?

Family Signup and view all the answers

Which of the following is NOT a personal factor that can impact consumer behavior?

Income Signup and view all the answers

What are some psychological factors that can affect consumer behavior?

Brand personality traits, motivation, and perception Signup and view all the answers

What are the perceptual processes that influence consumer behavior?

Selective attention, distortion, and retention Signup and view all the answers

What is postpurchase behavior?

The behavior that occurs after a purchase has been made Signup and view all the answers

What are some product characteristics that can influence the rate of adoption?

Relative advantage, compatibility, and complexity Signup and view all the answers

Study Notes

Overview of Consumer Buyer Behavior

Consumer markets consist of individuals and households that buy goods and services for personal consumption.
Culture, subcultures, and social classes influence consumer behavior.
Family is the most important consumer-buying organization in society.
Personal factors such as occupation, age, and lifestyle also impact consumer behavior.
Brand personality traits, motivation, perception, learning, beliefs, and attitudes are psychological factors that affect consumer behavior.
Selective attention, distortion, and retention are perceptual processes that influence consumer behavior.
Alternative evaluation and purchase decision are stages in the buyer decision process.
Postpurchase behavior, including cognitive dissonance and customer satisfaction, is crucial for building profitable customer relationships.
The adoption process is the mental process an individual goes through from first learning about an innovation to final regular use.
Innovators, early adopters, early mainstream, late mainstream, and lagging adopters have different levels of innovativeness.
The rate of adoption is influenced by product characteristics such as relative advantage, compatibility, complexity, divisibility, and communicability.
Marketers aim to go beyond meeting customer expectations and instead aim to delight customers.

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Description

Discover how much you know about consumer buyer behavior with this comprehensive quiz! Test your knowledge on the various factors that influence consumer behavior, such as culture, subcultures, social classes, and personal factors. Explore the psychological factors that affect consumer behavior, including brand personality traits, motivation, perception, learning, beliefs, and attitudes. Learn about the different stages in the buyer decision process, including alternative evaluation and purchase decision, and understand the importance of post-purchase behavior in building profitable customer relationships. Finally