Consumer Behaviour Quiz

Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.

Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing.

Consumer behaviour blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).

<p>The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables.</p> Signup and view all the answers

<p>New research methods, such as ethnography, consumer neuroscience, and machine learning, are shedding new light on how consumers make decisions.</p> Signup and view all the answers