Consumer Behaviour Quiz
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Questions and Answers

What is the study of consumer behaviour primarily concerned with?

  • Studying corporate finance
  • Understanding how consumers make decisions (correct)
  • Analyzing government policies
  • Exploring international trade patterns
  • What does consumer behaviour study in relation to purchasing decisions?

  • Technological factors only
  • Geographical factors only
  • Psychological, social, and economic factors influencing them (correct)
  • Historical factors only
  • What is an important focus of consumer behaviour research?

  • Analyzing geological formations
  • Predicting weather patterns
  • Studying ancient civilizations
  • Understanding consumer preferences and decision-making processes (correct)
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