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Questions and Answers
What is the study of consumer behaviour primarily concerned with?
What is the study of consumer behaviour primarily concerned with?
- Studying corporate finance
- Understanding how consumers make decisions (correct)
- Analyzing government policies
- Exploring international trade patterns
What does consumer behaviour study in relation to purchasing decisions?
What does consumer behaviour study in relation to purchasing decisions?
- Technological factors only
- Geographical factors only
- Psychological, social, and economic factors influencing them (correct)
- Historical factors only
What is an important focus of consumer behaviour research?
What is an important focus of consumer behaviour research?
- Analyzing geological formations
- Predicting weather patterns
- Studying ancient civilizations
- Understanding consumer preferences and decision-making processes (correct)
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