Consumer Behaviour: Influencers and Analysis

A company aims to increase product involvement among its consumers. Which strategy would likely be MOST effective in achieving this?

A consumer consistently purchases the same brand of coffee beans, despite the availability of cheaper and equally rated alternatives. This behavior BEST exemplifies:

Liquid Death, a canned water company, achieved significant success through marketing. What key element MOST contributed to its success?

Which of the following scenarios BEST illustrates the concept of 'unsought goods'?

After accidentally deleting important files from their phone, a person diligently backs up their data regularly from then on. This change in behavior is BEST explained by:

A company wants to understand general consumer opinions about a new product category before launching a specific product. Which research approach is most suitable?

A luxury car brand notices that their vehicles appear 'cheap' at exclusive yachting events but seem expensive in their dealerships. What type of research is exemplified by this realization?

A beverage company wants to release a new energy drink and needs to understand the cause-and-effect relationship between different ingredients and consumer energy levels. Which research approach would be most appropriate?

What is the primary difference between primary and secondary market research?

A company is trying to understand the cultural context in which their product is used by consumers. Which research method is MOST suitable?

Which of the following data types is generally considered qualitative?

A company wants to determine the market size for a new product. Which type of data would be most helpful?

What is 'desk research' commonly known as?

A company is launching a new line of luxury chocolates. According to consumer behavior principles, which approach would most effectively drive demand?

A beverage company is considering a marketing campaign. Which strategy would best leverage the principles of attitude and nostalgia to increase sales?

A customer is deciding whether to purchase a new smartphone. According to the Theory of Planned Behavior, which factor would most likely prevent the purchase, even if the customer desires the phone?

A small business owner is struggling to differentiate their product in a crowded market. How can they use the 7Ps of marketing to create a competitive advantage?

A company is assessing the potential demand for its new product. Which sequence reflects the correct progression from a basic consumer need to an actual demand for a specific product?

In the context of marketing to both consumers and customers, what is the MOST critical factor for a company to consider?

Which of the following is a primary distinction in the focus of B2B versus B2C marketing strategies?

Within the realm of B2B marketing, which strategy is MOST likely to be prioritized to cultivate strong, lasting business relationships?

How does branding emphasis typically DIFFER between B2B and B2C marketing approaches?

In B2C marketing, what is the MOST likely strategic approach to the customer decision-making process?

What is the primary objective of audience targeting in B2B marketing compared to B2C marketing?

How does ad copy in B2B marketing generally DIFFER from ad copy in B2C marketing?

According to the Engel-Kollat-Blackwell Model, what is the primary goal of the human brain in relation to internal states?

Which of the following is the MOST accurate description of the 'evoked set' in consumer behavior?

A consumer consistently buys a particular brand of coffee without much thought or research. This is MOST likely an example of:

Which of the following scenarios BEST illustrates the use of a heuristic in decision-making?

A car manufacturer includes advanced safety features in their new model, even though these add to the production cost. According to the material, this strategy is MOST likely aimed at influencing which dimension of perceived quality?

Which of the following is LEAST likely to be considered an internal source of information during consumer decision-making?

A consumer is looking to buy a new smartphone. They have a budget in mind, but are willing to slightly exceed it for a phone with a significantly better camera. This BEST illustrates the decision-making behavior related to:

Which of the following scenarios BEST demonstrates how 'perceived quality' can differ from 'objective quality'?

A company selling luxury watches focuses heavily on the craftsmanship and heritage of their products in their marketing campaigns. This MOST directly aims to influence consumers' perceptions of:

Which of the following is NOT considered a primary method for gathering consumer insights?

A researcher aims to understand the nuanced experiences of individuals using a specific product. Which in-depth interview type would be MOST suitable?

What is the primary benefit of using focus groups in consumer research?

A company wants to understand how consumers navigate and interact with their products in a real-world setting. Which research method would be MOST appropriate?

A researcher is developing a sampling plan for a study on consumer preferences. Why is it important to define the target population clearly?

What is the key goal of 'sampling' in the context of market research?

A marketing team is trying to understand the various influences affecting consumer decisions related to sustainable products. Which approach would provide the most comprehensive understanding?

Which of the following best describes the relationship between marketing strategy and consumer behavior?

A company is launching a new product targeting young adults. Which of the following would be the LEAST effective way to understand their consumer behavior?

A company notices a sudden drop in sales for a product primarily marketed through social media. Which research approach would BEST help them understand the change in consumer behavior?

Hedonic

Utilitarian

Demands

7 P's of marketing

Theory of Planned Behavior (TPB)

Level of involvement

Brand loyalty

Influencer marketing

Unsought goods

Learning by doing

B2B Marketing

B2C Marketing

Customer Relationships

Branding Focus

Decision-Making Process

Audience Targeting

Ad Copy Style

Engel-Kollat-Blackwell Model

In-depth interviews

Focus groups

Observations

Primary research

Sampling

Consumer behavior

Consumer influences

Quantitative research

Qualitative research

Market strategy

Perceived Quality

Descriptive Research

Casual Research

Evoked Set

Observational Research

Consideration Set

Decision Making Goals

Ethnographic Research

Primary vs Secondary Research

Information Search

Brand Trust

Marketing Influence

Structured vs Unstructured Data

Consumer Trust Factors