Podcast
Questions and Answers
Match the consumer buying behavior with its description:
Match the consumer buying behavior with its description:
Complex buying behavior = Consumer highly involved in purchase decision for expensive items Dissonance-reducing buying behavior = Occurs when little differences between brand alternatives for expensive products Habitual buying behavior = Repetitive purchasing with low involvement Variety seeking behavior = Seeking new experiences and products with each purchase
Match the type of product with consumer's level of involvement:
Match the type of product with consumer's level of involvement:
Expensive product = High involvement in research and decision-making Low-cost product = Low involvement, habitual purchasing behavior Frequently purchased product = Habitual buying behavior Infrequent purchase = Complex buying behavior
Match the characteristics with the consumer buying behavior:
Match the characteristics with the consumer buying behavior:
Thorough research before purchase = Complex buying behavior Little differences between brands = Dissonance-reducing buying behavior Repetitive purchasing patterns = Habitual buying behavior Desire for new experiences = Variety seeking behavior
Match the complexity of decision-making with the consumer behavior:
Match the complexity of decision-making with the consumer behavior:
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Match the frequency of purchase with consumer's interest level:
Match the frequency of purchase with consumer's interest level:
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