Podcast
Questions and Answers
What is the role of marketing in consumer behaviour?
What is the role of marketing in consumer behaviour?
Marketing plays a crucial role in influencing consumer behaviour by creating awareness, shaping attitudes, and stimulating purchase decisions through various strategies such as advertising, branding, and promotions.
What are the psychological factors that influence consumer behaviour?
What are the psychological factors that influence consumer behaviour?
Psychological factors that influence consumer behaviour include perception, motivation, learning, attitude, and personality.
How can marketers use psychology to influence consumer behaviour?
How can marketers use psychology to influence consumer behaviour?
Marketers can use various psychological tactics and strategies such as persuasion techniques, emotional appeals, social proof, and cognitive biases to influence consumer behaviour and drive purchase decisions.
