Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing Schools Business

Features Pricing Schools Business

6 Questions

0 Views

Consumer Behavior Unit 1

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary focus of consumer behaviour study?

How individuals or groups select, purchase, use or dispose of products (correct)

How marketers influence consumer decisions

How economies grow and develop

How businesses operate in the market

What is the concept that compares consumer behaviour to actions in a play?

Social Influence Theory

Role Theory (correct)

Social Learning Theory

Psychological Theory

What are the three stages involved in the consumer behaviour process?

Product development, marketing, and sales

Before, during and after a purchase (correct)

Need recognition, information search, and purchase decision

Product testing, product launch, and product evaluation

Who is not always the user of a product?

The purchaser (C) Signup and view all the answers

What can influence a person's consumer behaviour?

A friend's recommendation, the recommendation from a person who leaves a review on a website, etc. (A) Signup and view all the answers

What type of consumer behaviour involves a group of people?

Group buying behaviour (D) Signup and view all the answers

Consumer Behavior Unit 1

Choose a study mode

Podcast

Questions and Answers

What is the primary focus of consumer behaviour study?

What is the concept that compares consumer behaviour to actions in a play?

What are the three stages involved in the consumer behaviour process?

Who is not always the user of a product?

What can influence a person's consumer behaviour?

What type of consumer behaviour involves a group of people?

More Like This

Consumer Behaviour and Marketing

Consumer Behaviour Studies

Consumer Behaviour

BCPC 205 Lecture 4: Consumer Behaviour