6 Questions
What is the primary focus of consumer behaviour study?
How individuals or groups select, purchase, use or dispose of products
What is the concept that compares consumer behaviour to actions in a play?
Role Theory
What are the three stages involved in the consumer behaviour process?
Before, during and after a purchase
Who is not always the user of a product?
The purchaser
What can influence a person's consumer behaviour?
A friend's recommendation, the recommendation from a person who leaves a review on a website, etc.
What type of consumer behaviour involves a group of people?
Group buying behaviour
Explore the fundamentals of consumer behavior, including the definition, role theory, and the process of selecting, purchasing, and disposing of products and services. Learn what happens before, during, and after a purchase. Ideal for MR3023 students.
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