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Questions and Answers
What is the primary focus of consumer behaviour study?
What is the primary focus of consumer behaviour study?
- How individuals or groups select, purchase, use or dispose of products (correct)
- How marketers influence consumer decisions
- How economies grow and develop
- How businesses operate in the market
What is the concept that compares consumer behaviour to actions in a play?
What is the concept that compares consumer behaviour to actions in a play?
- Social Influence Theory
- Role Theory (correct)
- Social Learning Theory
- Psychological Theory
What are the three stages involved in the consumer behaviour process?
What are the three stages involved in the consumer behaviour process?
- Product development, marketing, and sales
- Before, during and after a purchase (correct)
- Need recognition, information search, and purchase decision
- Product testing, product launch, and product evaluation
Who is not always the user of a product?
Who is not always the user of a product?
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What can influence a person's consumer behaviour?
What can influence a person's consumer behaviour?
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What type of consumer behaviour involves a group of people?
What type of consumer behaviour involves a group of people?
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