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Consumer Behavior Unit 1

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Questions and Answers

What is the primary focus of consumer behaviour study?

How individuals or groups select, purchase, use or dispose of products (correct)

How marketers influence consumer decisions

How economies grow and develop

How businesses operate in the market

What is the concept that compares consumer behaviour to actions in a play?

Social Influence Theory

Role Theory (correct)

Social Learning Theory

Psychological Theory

What are the three stages involved in the consumer behaviour process?

Product development, marketing, and sales

Before, during and after a purchase (correct)

Need recognition, information search, and purchase decision

Product testing, product launch, and product evaluation

Who is not always the user of a product?

The purchaser Signup and view all the answers

What can influence a person's consumer behaviour?

A friend's recommendation, the recommendation from a person who leaves a review on a website, etc. Signup and view all the answers

What type of consumer behaviour involves a group of people?

Group buying behaviour Signup and view all the answers

Consumer Behavior Unit 1

Choose a study mode

Podcast

Questions and Answers

What is the primary focus of consumer behaviour study?

What is the concept that compares consumer behaviour to actions in a play?

What are the three stages involved in the consumer behaviour process?

Who is not always the user of a product?

What can influence a person's consumer behaviour?

What type of consumer behaviour involves a group of people?

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