Podcast Beta
Questions and Answers
What is the central focus of the stimulus-response model of buyer behavior?
What does the stimulus-response model of buyer behavior consider as influencing the buyer's black box?
What is the study of consumer behavior concerned with?
What are the components of the buyer's black box in the stimulus-response model of buyer behavior?
Signup and view all the answers
In the context of consumer decision-making, what is the buyer's black box influenced by?
Signup and view all the answers
Study Notes
Understanding Buyer Behavior
- The central focus of the stimulus-response model of buyer behavior is on how buyers respond to stimuli in the marketplace.
Influences on the Buyer's Black Box
- The stimulus-response model considers the following factors as influencing the buyer's black box: cultural, social, personal, and psychological factors.
Study of Consumer Behavior
- The study of consumer behavior is concerned with understanding the processes involved in the acquisition, use, and disposal of products, services, and ideas.
The Buyer's Black Box
- The components of the buyer's black box in the stimulus-response model of buyer behavior are: perceptions, attitudes, learning, motivation, and memory.
Influences on Consumer Decision-Making
- The buyer's black box is influenced by various factors, including cultural, social, personal, and psychological factors, which ultimately shape consumer decision-making.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of consumer behavior and the consumer decision-making process with this quiz. Explore how individuals, households, groups, and organizations make purchasing decisions to satisfy their needs. Ideal for students studying Principles of Marketing in senior high school.
