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Questions and Answers
What is the central focus of the stimulus-response model of buyer behavior?
What is the central focus of the stimulus-response model of buyer behavior?
- Marketing stimuli
- The buyer's black box (correct)
- Other factors
- Buyer's characteristics
What does the stimulus-response model of buyer behavior consider as influencing the buyer's black box?
What does the stimulus-response model of buyer behavior consider as influencing the buyer's black box?
- Consumer behavior and consumer decision-making process
- Buyer's black box and the environment
- Marketing stimuli and other factors (correct)
- Buyer's characteristics and buyer's decision-making process
What is the study of consumer behavior concerned with?
What is the study of consumer behavior concerned with?
- How consumers decide to buy, use, and dispose of goods and services (correct)
- How consumers are influenced by buyer's black box
- How consumers respond to environmental factors
- How consumers are influenced by marketing stimuli
What are the components of the buyer's black box in the stimulus-response model of buyer behavior?
What are the components of the buyer's black box in the stimulus-response model of buyer behavior?
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In the context of consumer decision-making, what is the buyer's black box influenced by?
In the context of consumer decision-making, what is the buyer's black box influenced by?
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Study Notes
Understanding Buyer Behavior
- The central focus of the stimulus-response model of buyer behavior is on how buyers respond to stimuli in the marketplace.
Influences on the Buyer's Black Box
- The stimulus-response model considers the following factors as influencing the buyer's black box: cultural, social, personal, and psychological factors.
Study of Consumer Behavior
- The study of consumer behavior is concerned with understanding the processes involved in the acquisition, use, and disposal of products, services, and ideas.
The Buyer's Black Box
- The components of the buyer's black box in the stimulus-response model of buyer behavior are: perceptions, attitudes, learning, motivation, and memory.
Influences on Consumer Decision-Making
- The buyer's black box is influenced by various factors, including cultural, social, personal, and psychological factors, which ultimately shape consumer decision-making.
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