Marketing Chapter 6 Flashcards

A five-step process used by consumers when buying goods and services.

An imbalance between actual and desired states.

<p>The way a consumer goes about addressing a need.</p> Signup and view all the answers

<p>Any unit of input affecting one or more of the five senses.</p> Signup and view all the answers

<p>The process of recalling past information stored in memory.</p> Signup and view all the answers

<p>The process of seeking information in the outside environment.</p> Signup and view all the answers

<p>A product information source that is not associated with advertising or promotion.</p> Signup and view all the answers

<p>A product information source that originates with marketers promoting the product.</p> Signup and view all the answers

<p>A group of brands from which a buyer can choose after an information search.</p> Signup and view all the answers

<p>A well-known and respected brand name from one product category is extended into other product categories.</p> Signup and view all the answers

<p>Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.</p> Signup and view all the answers

<p>The amount of time and effort a buyer invests in the search, evaluation, and decision processes.</p> Signup and view all the answers

<p>The type of decision making exhibited by consumers buying frequently purchased, low-cost goods.</p> Signup and view all the answers

<p>Decision making that requires a moderate amount of time for gathering information about an unfamiliar brand in a familiar product category.</p> Signup and view all the answers

<p>The most complex type of consumer decision making used for unfamiliar, expensive products.</p> Signup and view all the answers

<p>The set of values, norms, attitudes, and other meaningful symbols that shape human behavior.</p> Signup and view all the answers

<p>The enduring belief that a specific mode of conduct is preferable to another.</p> Signup and view all the answers

<p>A homogeneous group of people who share elements of the overall culture as well as unique elements of their own group.</p> Signup and view all the answers

<p>A group of people in a society who are considered nearly equal in status, who regularly socialize among themselves.</p> Signup and view all the answers

<p>A group in society that influences an individual's purchasing behavior.</p> Signup and view all the answers

<p>A reference group with which people interact regularly in an informal manner.</p> Signup and view all the answers

<p>A reference group with which people associate less consistently and more formally.</p> Signup and view all the answers

<p>A group that someone would like to join.</p> Signup and view all the answers

<p>A value or attitude deemed acceptable by a group.</p> Signup and view all the answers

<p>A group with which an individual does not want to associate.</p> Signup and view all the answers

<p>An individual who influences the opinions of others.</p> Signup and view all the answers

<p>A blog in which a company pays a blogger to promote a good or service.</p> Signup and view all the answers

<p>When bloggers do not disclose that they were paid to promote a product.</p> Signup and view all the answers

<p>How cultural values and norms are passed down to children.</p> Signup and view all the answers

<p>A way of organizing and grouping the consistencies of an individual's reactions to situations.</p> Signup and view all the answers

<p>How consumers perceive themselves in terms of attitudes, perception, beliefs, and self-evaluations.</p> Signup and view all the answers

<p>The way an individual would like to be.</p> Signup and view all the answers

<p>The way an individual actually perceives himself or herself.</p> Signup and view all the answers

<p>The extent to which consumers use their current situation to guide their social behavior.</p> Signup and view all the answers

<p>A mode of living as identified by a person's activities, interests, and opinions.</p> Signup and view all the answers

<p>The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture.</p> Signup and view all the answers

<p>The process whereby a consumer notices certain stimuli and ignores others.</p> Signup and view all the answers

<p>A process whereby a consumer remembers only that information that supports his or her personal beliefs.</p> Signup and view all the answers

<p>A driving force that causes a person to take action to satisfy specific needs.</p> Signup and view all the answers

<p>A method of classifying human needs and motivations into five categories.</p> Signup and view all the answers

<p>A process that creates changes in behavior through experience and practice.</p> Signup and view all the answers

<p>A form of learning that occurs when one response is extended to a second stimulus similar to the first.</p> Signup and view all the answers

<p>A learned ability to differentiate among similar products.</p> Signup and view all the answers

<p>An organized pattern of knowledge that an individual holds as true.</p> Signup and view all the answers

<p>A learned tendency to respond consistently toward a given object.</p> Signup and view all the answers