Podcast
Questions and Answers
Which of the following is NOT one of the five stages in the consumer decision process?
Which of the following is NOT one of the five stages in the consumer decision process?
- Post-purchase evaluation (correct)
- Need recognition
- Information search
- Alternative evaluation
What is the difference between a need and a want?
What is the difference between a need and a want?
- Needs are functional, wants are psychological (correct)
- Needs are performance, wants are financial
- Needs are desires and goals of a target audience, wants are goods or services that are desired but not necessarily needed
- Needs are personal gratification, wants are functional
Which type of perceived risk is associated with the perceived danger inherent in a poorly performing product or service?
Which type of perceived risk is associated with the perceived danger inherent in a poorly performing product or service?
- Psychological risk
- Performance risk (correct)
- Financial risk
- Social risk
What is the main difference between functional needs and psychological needs?
What is the main difference between functional needs and psychological needs?
What is social risk in the context of consumer behavior?
What is social risk in the context of consumer behavior?
Which metrics can help analyze the economic environment of a country?
Which metrics can help analyze the economic environment of a country?
Which types of governmental actions should we be concerned about when evaluating a country?
Which types of governmental actions should we be concerned about when evaluating a country?
What are some important cultural dimensions?
What are some important cultural dimensions?
Why is each BRIC country viewed as a potential candidate for global expansion?
Why is each BRIC country viewed as a potential candidate for global expansion?
Which global strategy has the least risk and why?
Which global strategy has the least risk and why?
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