Questions and Answers
Which of the following best defines consumer behavior?
The process of how a person buys products
Why is consumer behavior considered the essence of marketing?
It helps in developing effective marketing strategies
What is one of the theoretical frameworks used to understand consumer behavior?
Psychology
How does culture influence marketing?
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What is the impact of digitalization on consumer behavior?
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Study Notes
Which of the following best defines consumer behavior? Why is consumer behavior considered the essence of marketing? What is one of the theoretical frameworks used to understand consumer behavior? How does culture influence marketing? What is the impact of digitalization on consumer behavior?
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