Consumer Behavior: Overview and Key Concepts

Which of the following best illustrates the 'acquisition' stage within the consumption framework?

A marketing firm observes that sales of ice cream increase during the summer months. What type of relationship does this demonstrate?

In a family's decision to purchase a new car, which role is primarily responsible for conducting online research and comparing vehicle specifications?

A study finds that people who regularly consume organic food tend to have fewer health problems. Which of the following statements is the MOST accurate interpretation of this finding?

Which activity is part of the 'post-acquisition' stage of the consumption framework?

A company implements a new training program for its employees, and productivity significantly increases. What concept does this scenario demonstrate?

A teenager influences their parents' decision to purchase a particular brand of gaming console by highlighting its advanced features and exclusive games. Which decision-making role does the teenager exemplify?

How do marketing strategies relate to consumer psychology, considering the legal framework?

A new grocery store arranges its produce section to place healthier options like fruits and vegetables at eye level and near the entrance, while processed snacks are placed on lower shelves and in the back. This strategy primarily utilizes which concept?

A company launches an advertising campaign that focuses on the message that their product will help consumers achieve a sense of belonging and social acceptance. This campaign is primarily targeting which component of the MAO framework?

A consumer realizes their current smartphone is outdated and no longer supports necessary applications. This realization represents which stage of the consumer decision-making process?

Which scenario best exemplifies System 1 thinking in consumer behavior?

A company wants to increase the effectiveness of its online advertising. According to the principles of attention and memory, which strategy would likely be MOST effective?

A researcher is designing an experiment to study the impact of in-store music on consumer spending. One group of shoppers hears upbeat music, while another group hears no music. What is the MOST appropriate label for each group?

A loyalty program offers customers a free coffee after they purchase five coffees. This is an example of which concept?

A consumer is trying to decide between two brands of laptops. Brand A has superior processing speed, while Brand B has a longer battery life. If the consumer is using separate evaluation, which factor would be MOST difficult to assess?

To effectively memorize a 10-digit phone number, a person groups the digits into three sets: the area code, the exchange, and the last four digits. Which memory principle is being applied?

A TV commercial shows a family happily drinking a specific brand of juice while enjoying breakfast together. Apart from directly communicating the drink's flavor, aroma, and nutritional value, the commercial is hoping to also associate the juice with...

A study finds a correlation between consumption of organic food and lower incidence of cancer. Which of the following is the MOST appropriate conclusion?

To establish a causal relationship between exercise and weight loss, what type of study would be MOST appropriate?

Which measurement approach would BEST capture a comprehensive view of a consumer's attitude towards a new product?

A consumer receives a tax refund and decides to use it for a vacation they had been planning. This decision is BEST explained by which concept?

A company wants to launch a new advertisement. To ensure the ad is effective, what should they prioritize FIRST?

Advertisers often repeat the same ad message across different channels. This strategy PRIMARILY aims to combat what aspect of attention?

A company reformulates its soda recipe with a slightly reduced sugar content. If they want to ensure consumers DON'T notice the change, the reduction should be:

A radio advertisement plays a very quiet tone that most people cannot hear, but some might unconsciously register. This tone is operating at what level?

A company subtly increases the price of its product, hoping customers won't notice. Which concept are they applying?

A food company introduces a new flavor of potato chips that has a very subtle hint of lime. To determine if consumers can perceive this flavor, the company should measure:

What is the PRIMARY distinction between the absolute threshold and the just noticeable difference (JND)?

A company wants to add a more noticeable scent to its cleaning product line. To achieve this MOST effectively, they should focus on:

A brand introduces a 'new and improved' formula for its laundry detergent. To determine whether consumers perceive the difference in cleaning power, researchers should compare the change against the:

A consumer is willing to pay more for a product framed as '80% fat-free' than the same product labeled '20% fat.' This is an example of:

A company discovers that consumers perceive its product as lower quality after a packaging change, even though the product itself remained the same. This indicates the packaging change was:

Consumer Behavior

Consumption Process

Decision-Making Roles

Causation

Correlation

Reverse Causality

Third Factor

Post-Acquisition Evaluation

Environmental Cues

Nudges

MAO Framework

Correlational Data

Problem Recognition

Information Search

System 1 Thinking

System 2 Thinking

Chunking

Control Group

Measuring Variables

Contrast Effect

Separate Evaluation

Mental Accounting

Attention Types

Absolute Threshold

Just Noticeable Difference (JND)

Comparison of Thresholds

Marketing Application of Absolute Threshold

Marketing Application of JND

Valuation Dilemma

Framing Effects