Food Marketing and Consumer Behavior Chapter 4 Quiz

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Questions and Answers

What are the different decision-making roles in a family according to the text?

Initiator, Influencer, Decider, Buyer, User

What are the two types of sources for information search mentioned in the text?

Internal sources and External sources

What is the aim of the evaluation procedure for alternatives according to the text?

To satisfy a need and search for benefits

What are the five steps involved in determining preference score for alternatives?

Choice set of products, relevant product attributes, attribute importance weights, belief scores (perception), determining preference score Signup and view all the answers

What are the potential marketing actions for modifying or influencing buyer decisions mentioned in the text?

Modify own product, change beliefs about own product, change beliefs about competitors' brands, change attribute importance weights, call attention to neglected attributes Signup and view all the answers

What are the 7 O's of consumer behaviour/research?

Occupants, Objects, Objectives, Organisations, Operations, Occasions, Outlets Signup and view all the answers

What are the stages in the Buying Decision Process?

<ol> <li>Need recognition</li> <li>Information search</li> <li>Evaluation of alternatives</li> <li>Purchase decision</li> </ol> Signup and view all the answers

What is the definition of Consumer Behaviour?

Buying behaviour of the target market Signup and view all the answers

What are the components of the Model of Buyer Behaviour?

Outside stimuli, Marketing mix, The environment, Buyer’s Black Box, Buyer characteristics, Buyer decision making process, Buyer’s Purchase Decisions Signup and view all the answers

What are the three types of consumer behavior discussed in the text?

Extended problem solving, limited problem solving, automated/habitual purchasing Signup and view all the answers

What are the four factors influencing consumer decision-making according to the text?

Product-related factors, environment-related factors, person-related factors, cultural factors Signup and view all the answers

What are the three components of social class mentioned in the text?

Income, occupation, education Signup and view all the answers

Study Notes

Decision-Making Roles in a Family

Roles can include initiator, influencer, decider, buyer, and user.
Each member may take on different roles depending on the product or purchase occasion.

Information Search Sources

Two types of sources: internal (personal experience) and external (information from others or media).
External sources can include marketing information, family, friends, online reviews, and expert opinions.

Evaluation Procedure for Alternatives

Aims to identify the best option by weighing the pros and cons of each alternative.
Involves assessing potential choices against key criteria important to the buyer.

Steps in Determining Preference Score for Alternatives

Define a set of criteria for evaluation.
Assign weights to each criterion based on importance.
Rate each alternative on each criterion.
Multiply ratings by the assigned weights for each alternative.
Sum the total scores to determine preferences.

Marketing Actions for Influencing Buyer Decisions

Strategies can include targeting specific family roles, creating relatable advertising, and enhancing product visibility.
Modifications can also involve adapting product features or prices to cater to consumer preferences.

7 O's of Consumer Behaviour/Research

Need to consider: Observable, Ongoing, Organised, Outdated, Overrated, Objective, and Overlapping aspects of consumer action and thought processes.

Stages in the Buying Decision Process

Problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Each stage plays a critical role in shaping the final purchase and overall consumer satisfaction.

Definition of Consumer Behaviour

The study of how individuals make decisions to spend their available resources on consumption-related items.
Encompasses the processes involved from understanding needs to evaluating products.

Components of the Model of Buyer Behaviour

Inputs: Marketing stimuli (product, price, place, promotion) and Environmental stimuli (cultural, social, personal).
The Buyer’s characteristics: Cultural, social, personal, and psychological factors influence responses.
Outputs: Buyer responses including product choice, brand choice, purchase timing, and purchase amount.

Types of Consumer Behavior

Complex buying behavior, dissonance-reducing buying behavior, and habitual buying behavior.
Each type reflects varying levels of involvement and risk in purchase decisions.

Factors Influencing Consumer Decision-Making

Cultural influences, social influences (family and friends), personal influences (age, occupation), and psychological influences (motivation, perception).

Occupation, income level, and education are key indicators.
These components help to categorize individuals into different social strata, affecting their buying behavior.

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Description

Test your knowledge of consumer behavior in the context of food marketing with this quiz on Chapter 4. Explore concepts such as the buying behavior of the target market and the 7 O’s of consumer behavior.