12 Questions
What are the different decision-making roles in a family according to the text?
Initiator, Influencer, Decider, Buyer, User
What are the two types of sources for information search mentioned in the text?
Internal sources and External sources
What is the aim of the evaluation procedure for alternatives according to the text?
To satisfy a need and search for benefits
What are the five steps involved in determining preference score for alternatives?
Choice set of products, relevant product attributes, attribute importance weights, belief scores (perception), determining preference score
What are the potential marketing actions for modifying or influencing buyer decisions mentioned in the text?
Modify own product, change beliefs about own product, change beliefs about competitors' brands, change attribute importance weights, call attention to neglected attributes
What are the 7 O's of consumer behaviour/research?
Occupants, Objects, Objectives, Organisations, Operations, Occasions, Outlets
What are the stages in the Buying Decision Process?
- Need recognition
- Information search
- Evaluation of alternatives
- Purchase decision
What is the definition of Consumer Behaviour?
Buying behaviour of the target market
What are the components of the Model of Buyer Behaviour?
Outside stimuli, Marketing mix, The environment, Buyer’s Black Box, Buyer characteristics, Buyer decision making process, Buyer’s Purchase Decisions
What are the three types of consumer behavior discussed in the text?
Extended problem solving, limited problem solving, automated/habitual purchasing
What are the four factors influencing consumer decision-making according to the text?
Product-related factors, environment-related factors, person-related factors, cultural factors
What are the three components of social class mentioned in the text?
Income, occupation, education
Test your knowledge of consumer behavior in the context of food marketing with this quiz on Chapter 4. Explore concepts such as the buying behavior of the target market and the 7 O’s of consumer behavior.
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