Consumer Behavior Introduction

A(n) ____ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process.

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stories were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) _____.

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

Our consumption choices, the brands we use, the activities in which we engage, and the groups to which we belong are all expressions of our _____.

Jamal typically pays $150 for a pair of shoes. However, he is willing to pay 20% more for a specific brand that he likes. How much is Jamal willing to pay for the brand name shoes?

____ is a multilayered concept that involves our personal self and our social self.

Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the normal sticker price is $90?

Helen wants to talk with her granddaughter more often, so she is in the market for a new cellular phone. Based on the definition of consumer behavior, Helen wanting to talk with her granddaughter would be identified as a _____.

Which of the following is the best tool that helped to define the era of the rebirth of the internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to consumers?

By 2030 about 64% of the world's population will be living in a megacity. How many people will live in megacities if the world's population is expected to be 8.5 billion?

A digital native is someone who

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?

Bodie set his smartphone aside for a minute to think about something his grandfather told him about growing up 50 years ago. As kids they played outside since they only had three channels on the television, and they didn't have smartphones or computers. Bodie had a hard time understanding that time period since he could not remember a time when he didn't have his smartphone and instant access to technology. Bodie and his generation are _____.

Which of these platforms or networks is NOT an example of social media?

Communication channels no longer flow only from the top down or the bottom up. With today's social media people can now communicate with others at the same level. This change has been dubbed the _____.

Which of these outcomes is NOT an advantage of big data and marketing analytics?

The ____ reality is a virtual world that is "always on" and often accessed through virtual technologies that allows users to create a unique identity or avatar.

Digital assets with unique identification codes and metadata that distinguish them from one another are called _____.

One of the forces that drives consumer behavior is the feeling of being different and separated from the surrounding cultural environment. This feeling is known as _____.

Some consumers prefer brands that allow them to connect with their home or home culture. This preference is known as ______.

Ng purchased a food product that reminded her of visiting her grandparents. The aromas and the flavor made her a little homesick. She just finished a blog post and then went to the company's website to post a glowing review. What did Ng create?

______ is a term which refers to the ability of people voicing their opinions about products, brands, and companies on blogs, podcasts, and social networking sites

Which term refers to the collection and analysis of extremely large data sets?

Facebook, Twitter, and Instagram are examples of a ______.

The majority of consumers in the United States live in ______.

The United Nations defines a megacity as a metropolitan area with a population of over how many people?

Researchers estimate that how many people worldwide will live in megacities by 2030?

Assume that 75% of the world's population is active on social media. How many global social media users exist if the world's total population is 7.79 billion?

Assume that there are 19.5 billion connected devices such as smartphones currently in existence in 2024 with 39 billion expected by 2030. What is the growth rate in connected devices expected over that time period?

Assume that there are 19.6 billion connected devices such as smartphones currently in existence in 2024 and experts believe this amount will grow by 15% per year for the next four years. How many connected devices will be in use in 2030?

Music, movies, sports, and books are part of ______.

A ______ creates a state of tension that drives consumers to attempt to reduce or eliminate.

Something people must have to live or achieve a goal is a(n) ______.

Research supports which of the following conclusions?

Which of the following is an example of a need rather than a want?

Firm XYZ is trying to encourage consumers to buy more used goods even though it may hurt their sales. Assume a new advertising campaign that cost $1.3 million resulted in a 3% decline in sales. How much were the firm's sales after the advertising campaign if the pre-campaign sales were $307 million?

Firm XYZ is trying to encourage consumers to buy more used goods even though it may hurt their sales. Assume a new advertising campaign that cost $1.6 million resulted in a 3% decline in sales. How much did this advertising campaign cost the firm in lost profits if their pre-campaign sales were $308 million and their profit margin was 5%?

Clothing company Patagonia urged its customers to buy used clothing in order to conserve the planet's resources. What is Patagonia practicing?

Allison skipped breakfast and lunch due to her hectic schedule during the day. By the end of the day her stomach was letting her know that she should eat. Her demand for food is a ______ but the type of food she would like to eat is a ______.

Which of these statements is more indicative of happiness?

Because many different perspectives shape the field of consumer behavior, the field is

Which of these disciplines focuses on consumption and consumer behavior from a macro perspective?

Darvin is an anthropologist that studies consumer behavior. One recent finding was that Harley Davidson riders tended to have average incomes of over $90,000 per year and were also between the ages of 50 and 65. Which of these strategies is likely to be the most successful in increasing Harley Davidson's sales?

______ is the study of meanings and symbols.

______ is a way of thinking about and studying a phenomenon.

Marielle finished coding a program that pulls data from the internet on how long visitors peruse a website and what time segment is more likely to trigger a sale. She learned on one website that customers who spend over three minutes looking at a specific product have a 55% probability of buying the product. However, once they left the website many did not return. Given this information, which of these strategies should Marielle use that is most likely to increase sales?

Assume that 29% of all market researchers had a background in statistics. How many statisticians are conducting market research for Firm XYZ if they employ 1391 market researchers?

Which of these disciplines is most likely to focus on analyzing the past to understand how markets change and cultural trends evolve over time?

How many people will be employed in market research in 2030 if there are 74,350 market research jobs in 2025 and the growth rate is expected to be 8% per year?