Consumer Behavior Chapter 1 PDF

***Consumer Behavior, 14e* (Solomon/Russell)** **Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior** 1\) A(n) \_\_\_\_\_\_\_\_ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process....

***Consumer Behavior, 14e* (Solomon/Russell)** **Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior** 1\) A(n) \_\_\_\_\_\_\_\_ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process. A\) marketer B\) consumer C\) influencer D\) content generator Answer: B Diff: 1 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Application of knowledge 2\) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority\'s formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) \_\_\_\_\_\_\_\_. A\) industry B\) process C\) art form D\) theory Answer: B Diff: 2 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Analytical thinking 3\) Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires? A\) lifestyle marketing B\) role theory C\) consumer behavior D\) marketing research Answer: C Diff: 1 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Application of knowledge 1 Copyright © 2024 Pearson Education, Inc. 4\) Our consumption choices, the brands we use, the activities in which we engage, and the groups to which we belong are all expressions of our \_\_\_\_\_\_\_\_. A\) brand loyalty B\) customs and norms C\) patronage D\) unique identity Answer: D Diff: 1 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Application of knowledge 5\) Jamal typically pays \$150 for a pair of shoes. However, he is willing to pay 20% more for a specific brand that he likes. How much is Jamal willing to pay for the brand name shoes? A\) \$220 B\) \$200 C\) \$240 D\) \$180 Answer: D Diff: 1 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Analytical thinking 6\) \_\_\_\_\_\_\_\_ is a multilayered concept that involves our personal self and our social self. A\) A norm B\) Custom C\) Patronage D\) Identity Answer: D Diff: 1 Var: 1 LO: part of our lives. AACSB: Application of knowledge 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major 7\) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the normal sticker price is \$90? A\) \$50 B\) \$54 C\) \$74 D\) \$72 Answer: B Diff: 2 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Analytical thinking 2 Copyright © 2024 Pearson Education, Inc. Downloaded by: demiveda \| demiveda\@gmail.com Distribution of this document is illegal Want to earn £756 extra per year?Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides Downloaded by: demiveda \| demiveda\@gmail.com Distribution of this document is illegal Want to earn £756 extra per year?Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides 8\) Helen wants to talk with her granddaughter more often, so she is in the market for a new cellular phone. Based on the definition of consumer behavior, Helen wanting to talk with her granddaughter would be identified as a \_\_\_\_\_\_\_\_. A\) desire B\) consumer C\) process D\) service Answer: A Diff: 1 Var: 1 LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major part of our lives. AACSB: Application of knowledge 20\) Which of the following is the best tool that helped to define the era of the rebirth of the internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to consumers? A\) web 2.0 B\) B2C e-commerce C\) economics of information D\) compulsive consumption Answer: A Diff: 2 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Reflective thinking 21\) By 2030 about 64% of the world\'s population will be living in a megacity. How many people will live in megacities if the world\'s population is expected to be 8.5 billion? A\) 5.440 billion B\) 3.060 billion C\) 6.400 billion D\) 9.140 billion Answer: A Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Analytical thinking 5 Copyright © 2024 Pearson Education, Inc. Downloaded by: demiveda \| demiveda\@gmail.com Distribution of this document is illegal Want to earn £756 extra per year?Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides 22\) A digital native is someone who \_\_\_\_\_\_\_\_. A\) grew up in a \"wired\" and highly networked area B\) uses alternate reality games frequently C\) participates in database marketing D\) belongs to a consumption community Answer: A Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 23\) Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations? A\) open data partnership B\) social media C\) synchronous interaction D\) asynchronous interaction Answer: B Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 24\) Bodie set his smartphone aside for a minute to think about something his grandfather told him about growing up 50 years ago. As kids they played outside since they only had three channels on the television, and they didn\'t have smartphones or computers. Bodie had a hard time understanding that time period since he could not remember a time when he didn\'t have his smartphone and instant access to technology. Bodie and his generation are \_\_\_\_\_\_\_\_. A\) lifeloggers B\) social media junkies C\) digital natives D\) baby boomers Answer: C Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 6 Copyright © 2024 Pearson Education, Inc. Downloaded by: demiveda \| demiveda\@gmail.com Distribution of this document is illegal Want to earn £756 extra per year?Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides 25\) Which of these platforms or networks is NOT an example of social media? A\) Facebook B\) TikTok C\) Microsoft D\) Instagram Answer: C Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 26\) Communication channels no longer flow only from the top down or the bottom up. With today\'s social media people can now communicate with others at the same level. This change has been dubbed \_\_\_\_\_\_\_\_. A\) the IoT B\) machine-to-machine communication C\) artificial intelligence D\) the horizontal revolution Answer: D Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 27\) Which of these outcomes is NOT an advantage of big data and marketing analytics? A\) Decisions can be made more quickly. B\) The large volume of data can increase forecast accuracy. C\) The data can be used to improve marketing strategies. D\) The data contain a lot of information and noise. Answer: D Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 28\) The \_\_\_\_\_\_\_\_ is a virtual world that is \"always on\" and often accessed through virtual reality technologies that allows users to create a unique identity or avatar. A\) metaverse B\) IoT C\) internet D\) NFT Answer: A Diff: 2 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 7 Copyright © 2024 Pearson Education, Inc. Downloaded by: demiveda \| demiveda\@gmail.com Distribution of this document is illegal Want to earn £756 extra per year?Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides 29\) Digital assets with unique identification codes and metadata that distinguish them from one another are called \_\_\_\_\_\_\_\_. A\) IoT B\) nonfungible tokens C\) digital natives D\) cryptocurrency Answer: B Diff: 2 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 30\) One of the forces that drives consumer behavior is the feeling of being different and separated from the surrounding cultural environment. This feeling is known as \_\_\_\_\_\_\_\_. A\) in-group bias B\) cultural grouping C\) UGC D\) cultural distinctiveness Answer: D Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 31\) Some consumers prefer brands that allow them to connect with their home or home culture. This preference is known as \_\_\_\_\_\_\_\_. A\) in-group bias B\) cultural grouping C\) UGC D\) cultural distinctiveness Answer: A Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior.' AACSB: Application of knowledge 32\) Ng purchased a food product that reminded her of visiting her grandparents. The aromas and the flavor made her a little homesick. She just finished a blog post and then went to the company\'s website to post a glowing review. What did Ng create? A\) lifelog B\) blog C\) UGC D\) IoT Answer: C Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 33\) \_\_\_\_\_\_\_\_ is a term which refers to the ability of people voicing their opinions about products, brands, and companies on blogs, podcasts, and social networking sites A\) Virtual brand communities B\) User-generated content C\) Database marketing D\) Green marketing Answer: B Diff: 2 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 34\) Which term refers to the collection and analysis of extremely large data sets? A\) mainframe marketing data B\) internet information data C\) big data D\) online media data Answer: C Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 35\) Facebook, Twitter, and Instagram are examples of a \_\_\_\_\_\_\_\_. A\) local interaction B\) social interactive medium C\) one-way transmission D\) horizontal interaction Answer: B Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 36\) The majority of consumers in the United States live in \_\_\_\_\_\_\_\_. A\) urban centers B\) rural areas C\) cosmopolitan cities D\) multifamily homes Answer: A Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 37\) The United Nations defines a megacity as a metropolitan area with a population of over how many people? A\) 1 million B\) 2 million C\) 5 million D\) 10 million Answer: D Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 38\) Researchers estimate that how many people worldwide will live in megacities by 2030? A\) one out of five people B\) two out of five people C\) three out of five people D\) five out of five people Answer: C Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Application of knowledge 39\) Assume that 75% of the world\'s population is active on social media. How many global social media users exist if the world\'s total population is 7.79 billion? A\) 6.65 billion B\) 5.84 billion C\) 5.06 billion D\) 5.51 billion Answer: B Diff: 1 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Analytical thinking 40\) Assume that there are 19.5 billion connected devices such as smartphones currently in existence in 2024 with 39 billion expected by 2030. What is the growth rate in connected devices expected over that time period? A\) 8% B\) 9% C\) 10% D\) 12% Answer: D Diff: 2 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Analytical thinking 41\) Assume that there are 19.6 billion connected devices such as smartphones currently in existence in 2024 and experts believe this amount will grow by 15% per year for the next four years. How many connected devices will be in use in 2030? A\) 22.54 billion B\) 39.42 billion C\) 45.34 billion D\) 52.14 billion Answer: C Diff: 3 Var: 1 LO: 1.2: Identify and discuss the technological and sociocultural trends that require constant monitoring to understand consumer behavior. AACSB: Analytical thinking 42\) Music, movies, sports, and books are part of \_\_\_\_\_\_\_\_. A\) consumer marketing B\) popular culture C\) the sharing economy D\) in-your-face marketing Answer: B 58\) A \_\_\_\_\_\_\_\_ creates a state of tension that drives consumers to attempt to reduce or eliminate. A\) want B\) demand C\) need D\) response Answer: C Diff: 1 Var: 1 LO: solutions. AACSB: Application of knowledge 1.3: Explain how consumption both contributes to the world\'s problems and provides 14 59\) Something people must have to live or achieve a goal is a(n) \_\_\_\_\_\_\_\_. A\) environmentally sound consumption choice B\) consumption choice that leads to happiness C\) want D\) need Answer: D Diff: 2 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Application of knowledge 60\) Research supports which of the following conclusions? A\) Happiness is related to being a giver, not a taker. B\) Meaningfulness is related to being a giver, not a taker. C\) Happy people tend to focus on the future rather than the present. D\) People who feel they have meaningful lives report lower levels of stress. Answer: B Diff: 1 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Application of knowledge 61\) Which of the following is an example of a need rather than a want? A\) a luxury car B\) jewelry C\) a new computer D\) shelter Answer: D Diff: 1 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Application of knowledge 62\) Firm XYZ is trying to encourage consumers to buy more used goods even though it may hurt their sales. Assume a new advertising campaign that cost \$1.3 million resulted in a 3% decline in sales. How much were the firm\'s sales after the advertising campaign if the pre-campaign sales were \$307 million? A\) \$297.79 million B\) \$294.72 million C\) \$300.86 million D\) \$250.14 million Answer: A Diff: 2 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. 63\) Firm XYZ is trying to encourage consumers to buy more used goods even though it may hurt their sales. Assume a new advertising campaign that cost \$1.6 million resulted in a 3% decline in sales. How much did this advertising campaign cost the firm in lost profits if their pre- campaign sales were \$308 million and their profit margin was 5%? A\) \$9,240,000 B\) \$462,000 C\) \$2,062,000 D\) \$221,760 Answer: B Diff: 3 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Analytical thinking 64\) Clothing company Patagonia urged its customers to buy used clothing in order to conserve the planet\'s resources. What is Patagonia practicing? A\) responsible marketing B\) consumer centricity C\) social shopping D\) need satisfaction Answer: A Diff: 2 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Application of knowledge 65\) Allison skipped breakfast and lunch due to her hectic schedule during the day. By the end of the day her stomach was letting her know that she should eat. Her demand for food is a \_\_\_\_\_\_\_\_ but the type of food she would like to eat is a \_\_\_\_\_\_\_\_. A\) motivation; desire B\) want; need C\) need; want D\) want; desire Answer: C Diff: 2 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. AACSB: Application of knowledge 66\) Which of these statements is more indicative of happiness? A\) People are happier when they take instead of give. B\) Happy people tend to focus on the past. C\) People have more meaningful lives when they are happy. D\) Happy people have higher levels of stress and worry. Answer: A Diff: 2 Var: 1 LO: 1.3: Explain how consumption both contributes to the world\'s problems and provides solutions. 80\) Because many different perspectives shape the field of consumer behavior, the field is \_\_\_\_\_\_\_\_. A\) easy to understand B\) interdisciplinary in nature C\) limited in scope D\) dominated by psychologists Answer: B Diff: 1 Var: 1 LO: consumer behavior. AACSB: Application of knowledge 1.4: Describe how many disciplines and perspectives inform our understanding of 81\) Which of these disciplines focuses on consumption and consumer behavior from a macro perspective? A\) sociology B\) behavioral economics C\) neuroscience D\) psychology Answer: A Diff: 1 Var: 1 LO: consumer behavior. AACSB: Application of knowledge 1.4: Describe how many disciplines and perspectives inform our understanding of 82\) Which of these disciplines focuses on consumption and consumer behavior from a micro perspective? A\) sociology B\) behavioral economics C\) anthropology D\) computer science Answer: B Diff: 1 Var: 1 LO: consumer behavior. AACSB: Application of knowledge 1.4: Describe how many disciplines and perspectives inform our understanding of 83\) Darvin is an anthropologist that studies consumer behavior. One recent finding was that Harley Davidson riders tended to have average incomes of over \$90,000 per year and were also between the ages of 50 and 65. Which of these strategies is likely to be the most successful in increasing Harley Davidson\'s sales? A\) They could place Harley Davidson material in hospitals and clinics. B\) They could run television commercials during the middle of the day. C\) They could run advertisements in publications that cater to this market segment. D\) They could focus on manufacturing three-wheeled motorcycles to appeal to this segment. Answer: C Diff: 3 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Application of knowledge 84\) \_\_\_\_\_\_\_\_ is the study of meanings and symbols. A\) Behavioral economics B\) Anthropology C\) Literary criticism D\) Semiotics Answer: D Diff: 1 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Application of knowledge 85\) \_\_\_\_\_\_\_\_ is a way of thinking about and studying a phenomenon. A\) Behavioral economics B\) A paradigm C\) Semiotics D\) Social psychology Answer: B Diff: 2 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Application of knowledge 86\) Marielle finished coding a program that pulls data from the internet on how long visitors peruse a website and what time segment is more likely to trigger a sale. She learned on one website that customers who spend over three minutes looking at a specific product have a 55% probability of buying the product. However, once they left the website many did not return. Given this information, which of these strategies should Marielle use that is most likely to increase sales? A\) Marielle could design a program that sends a 5% off coupon to internet users after they looked at the website for more than three minutes. B\) Marielle could add those consumers to a database that would send daily advertisements to their email addresses. C\) Marielle could not think of a useful way to capitalize on this information. D\) Marielle could create a program to send a reminder prompt to the individual after one week. Answer: A Diff: 3 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Analytical thinking 87\) Assume that 29% of all market researchers had a background in statistics. How many statisticians are conducting market research for Firm XYZ if they employ 1391 market researchers? A\) 485 B\) 370 C\) 403 D\) 392 Answer: C Diff: 1 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Analytical thinking 88\) Which of these disciplines is most likely to focus on analyzing the past to understand how markets change and cultural trends evolve over time? A\) behavioral psychology B\) anthropology C\) history D\) semiotics Answer: C Diff: 2 Var: 1 LO: 1.4: Describe how many disciplines and perspectives inform our understanding of consumer behavior. AACSB: Application of knowledge 89\) How many people will be employed in market research in 2030 if there are 74,350 market research jobs in 2025 and the growth rate is expected to be 8% per year? A\) 92,858 B\) 109,245 C\) 120,170 D\) 128,909 Answer: B Diff: 3 Var: 1