Consumer Behavior Concepts Quiz

Consumers are the driving force behind marketing strategies, as companies exist to fulfill their needs.

Marketing techniques subtly influence our purchasing decisions without us realizing it.

The default option is often chosen by consumers, influencing choices without active decision-making.

Limited willpower makes us more prone to temptations, especially when tired, stressed, or overwhelmed.

Understanding consumers' demographics, motivations, and satisfaction is key for businesses to succeed.

Searching for product information from sources outside of our own minds, like advertisements, friends' opinions, or consumer reviews.

Learning about products through intentional effort, like researching before a purchase.

Gaining information through passive exposure, like seeing an ad or product packaging.

The urge to try new products or brands, even if the current one is satisfactory.

The set of products or brands that a consumer is aware of and considers when making a purchase decision.

A website or app that helps customers find and evaluate products by organizing online market information.

Sophisticated software that uses past user behavior to predict what a user might like.

Techniques that companies use to optimize their website content for search engines.

The idea that companies can profit by selling a large variety of niche products in low volume.

A set of beliefs and how we organize them in our minds.

The level of detail at which we categorize something.

Products that combine features from two different categories.

The marketing strategy of convincing customers that your product belongs in a specific category.

A strategy that emphasizes the benefits of a product or service by comparing it to similar offerings in the market.

Grouping products or services based on shared qualities or characteristics to help consumers easily identify or compare options.

Identifying a broader category that encompasses both items, making it easier to compare seemingly different products or services.

Products that serve as a prime example of their category, making them instantly recognizable and influencing how we perceive other products within that category.

The dimensions we use to assess the worth of different products or services.

Specific attributes that effectively differentiate choices when making a decision.

Using one attribute to compensate for shortcomings in another attribute when making a choice.

A decision rule that prioritizes the option with the largest number of positive features.

A temporary and mild affective state not necessarily linked to a specific event. Think of feeling slightly down after waking up.

A strong emotional response triggered by a specific event, like receiving a great gift.

The desire to engage in something enjoyable even if it conflicts with long-term goals. This is often experienced during routine or work-related activities.

The feeling of needing to do something else, even though you're currently enjoying leisure activities. This is often experienced during free time.

The ability to resist short-term impulses in favor of long-term goals, often influenced by how well we can control our emotions.

The amount of mental effort we allocate to a specific stimulus.

We receive more sensory information than we can process at once, forcing us to select which stimuli to focus on.

The process of selecting which stimuli we pay attention to from the many we are exposed to.

Factors related to the individual that influence their attention, such as their needs, desires, and past experiences.

We are more likely to perceive stimuli that are relevant to our current needs or interests.

We tend to avoid or distort stimuli that threaten us in some way, even if they are relevant.

The tendency to notice a stimulus less over time as it becomes familiar.

Features of the stimulus itself that influence its ability to grab our attention.