Consumer Attitudes and Formation Quiz

A lasting, general evaluation of an object, person, group, issue, or concept on a scale from negative to positive.

Direct interaction with the attitude object contributes to forming a positive or negative evaluation. Often, these attitudes strongly predict future behavior.

When a positive or negative stimulus is repeatedly paired with a neutral attitude object, the evaluation associated with the stimulus becomes linked to the object.

When an attitude object is associated with positive or negative consequences, it influences your attitude towards it. Reinforcement encourages a positive view, while punishment discourages it.

Identical twins share more similar attitudes than fraternal twins, even when raised separately, suggesting a genetic basis for attitudes.

Information about the product, brand, or service that a person holds, whether it's objectively true or not.

The process of acquiring knowledge, information, and understanding, including facts, concepts, and theories.

An internal state that motivates people to identify and purchase products that fulfill their needs and desires, consciously or unconsciously.

The way we select, organize, interpret, and experience sensory information. It shapes how we perceive brands and products.

The immediate response of our sensory receptors (eyes, ears, nose, mouth, skin) to basic stimuli like light, color, sound, odor, and texture.

Using sensory marketing by harnessing the power of senses to create a memorable and engaging brand experience.

Emotions are situation-specific and can vary greatly depending on the context.

A research design emphasizing gaining ideas and insights, particularly helpful in breaking down large problems into smaller, more manageable sub-problems.

A study designed to assist decision-makers in determining, evaluating, and selecting the best course of action in a given situation.

A type of conclusive study that aims to describe market characteristics or functions.

A type of conclusive study that seeks to establish cause-and-effect relationships between variables.

Data collected by the researcher specifically for the purpose of addressing the study problem. This data needs to be gathered.

Data collected for a purpose other than the current study problem. This data already exists.

Data available within the organization for which the study is being conducted.

Data external to the organization for which the study is being conducted.

Unstructured, exploratory research methodology using small samples to gain deeper understanding of the problem.

A structured, direct, personal interview where a skilled interviewer probes a single respondent to uncover underlying motivations, beliefs, attitudes, and feelings.

Interviews relying on an interview guide to address major themes and areas for discussion.

A statistical test used to determine if there is a significant difference between the means of two independent groups.

A statistical test used to compare the means of three or more groups or conditions.

A statistical test conducted after ANOVA to determine where the specific group differences lie.

Sample selection based purely on chance, often involving finding the right location and inviting any interested individuals.

Sample selection based on identifying key characteristics and finding participants with those characteristics in specific organizations or groups.

Sample selection where the first participant is chosen based on a profile, and then they identify other participants who fit the same profile.

The technique of assigning numerical values to opinions, attitudes, or behaviors.

A type of scale where respondents indicate their level of agreement or disagreement with a statement on a scale of 1 to 5 (or 7).

A type of scale where respondents rate a product, service, or brand on a scale of 1 to 5 (or 10), with 1 being the lowest and 5 (or 10) being the highest.

A type of scale that uses pictures or symbols (like happy or sad faces) for easy understanding, particularly for children.