Consumer Behavior and Unconscious Thought

<p>Unconscious thought processes allow for weighting all attributes of choice alternatives according to their importance. (A)</p> Signup and view all the answers

<p>Unconscious thought helps to make sound decisions. (C)</p> Signup and view all the answers

<p>The prevailing mood of the consumer (D)</p> Signup and view all the answers

<p>Ensuring products are user-friendly and fit into customers' lives (C)</p> Signup and view all the answers

<p>To map all the steps a customer takes when interacting with a brand. (A)</p> Signup and view all the answers

<p>Pleasure and arousal (C)</p> Signup and view all the answers

<p>It results in more positive evaluations of products and services. (B)</p> Signup and view all the answers

<p>Shopping centers act as gathering places for consumers. (C)</p> Signup and view all the answers

<p>Consumers seek attention and being waited on, even without purchasing. (B)</p> Signup and view all the answers

<p>The excitement of finding unusual or hard-to-find products. (C)</p> Signup and view all the answers

<p>A need based on the objective, tangible attributes of a product. (A)</p> Signup and view all the answers

<p>The need to reduce unpleasant states of arousal and return to a balanced state. (D)</p> Signup and view all the answers

<p>Our expectations of achieving desirable outcomes are the main motivators. (D)</p> Signup and view all the answers

<p>Thematic Apperception Technique (TAT). (D)</p> Signup and view all the answers

<p>Ego needs/esteem. (B)</p> Signup and view all the answers

<p>Choosing a luxury car based on the feeling of prestige and status. (B)</p> Signup and view all the answers

<p>Joining a fitness club to meet like-minded people. (B)</p> Signup and view all the answers

<p>Practical utility. (A)</p> Signup and view all the answers

<p>Learning through pairing a neutral stimulus with an unconditioned stimulus to evoke a conditioned response. (D)</p> Signup and view all the answers

<p>The ringing of the bell. (A)</p> Signup and view all the answers

<p>The conditioned reaction disappears when the conditioned stimulus is not followed by the unconditioned stimulus. (B)</p> Signup and view all the answers

<p>Responding to stimuli that are similar but not identical to the original conditioned stimulus. (C)</p> Signup and view all the answers

<p>By pairing a product with a positive stimulus such as a desirable celebrity. (C)</p> Signup and view all the answers

<p>It automatically causes a response without prior learning. (B)</p> Signup and view all the answers

<p>It creates a conditioned response of arousal associated with the product. (D)</p> Signup and view all the answers

<p>How consumers learn through experience and association, such as creating brand images or linking items to a need. (D)</p> Signup and view all the answers

<p>To transform information into a recognizable format for the memory system. (D)</p> Signup and view all the answers

<p>The grouping of items into manageable units for easier processing. (C)</p> Signup and view all the answers

<p>Actively reviewing information to try and remember it. (A)</p> Signup and view all the answers

<p>The process by which information is remembered through simple, passive repetition. (A)</p> Signup and view all the answers

<p>To actively think about the message to create deeper connections. (B)</p> Signup and view all the answers

<p>A brand that becomes synonymous with a product category. (B)</p> Signup and view all the answers

<p>It involves creative thinking to combine existing ideas with new information. (A)</p> Signup and view all the answers

<p>By making the brand-name describe its purpose (D)</p> Signup and view all the answers

<p>Cognition (A)</p> Signup and view all the answers

<p>Cognition → Affect → Behavior (A)</p> Signup and view all the answers

<p>They purchase it and form an evaluation afterward. (B)</p> Signup and view all the answers

<p>Experiential hierarchy (D)</p> Signup and view all the answers

<p>Consumers are highly motivated to seek out a lot of information. (D)</p> Signup and view all the answers

<p>The consumer's feelings about a product. (D)</p> Signup and view all the answers

<p>Simple stimulus-response connections. (D)</p> Signup and view all the answers

<p>Cognition → Behavior → Affect (C)</p> Signup and view all the answers

The various factors that influence a consumer's purchase decision beyond just the buyer, seller, and product itself.

How a consumer feels about their product or service at a certain time. This feeling is shaped by their current mood and situational self-image.

The study of waiting lines and how it impacts customer behavior.

A design approach focusing on creating products and services that are not only visually appealing but also practical and intuitive for users.

Mapping out every step a customer takes when interacting with a company, from initial interest to post-purchase.

A combination of pleasure and arousal, influencing our emotional state and impacting consumer choices.

The desire to shop for reasons beyond just acquiring a product, often driven by social experiences and emotional satisfaction.

The feeling of excitement and satisfaction from finding a great deal or uncovering a hidden gem.

Thinking without actively focusing on a problem. It's like your mind working in the background, unconsciously processing information.

The idea that unconscious thinking can be better at handling complex decisions than conscious thinking.

The idea that unconscious thinking is more efficient for complex choices because it can process a lot of information.

Unconscious thought can process a lot of information at once. It's like having a big mental workspace.

When making complex choices, unconscious thought can lead to better decisions because it can consider all aspects of the problem.

A desire for a feeling of accomplishment or a sense of importance.

A desire for recognition and admiration from others.

The desire for a functional or practical benefit from a product.

The desire for an experience that involves emotional responses or fantasies.

A psychological state that involves experiencing unpleasant levels of arousal.

A theory that explains motivation based on the expectation of positive outcomes or incentives.

A process of returning to a balanced state after experiencing arousal.

A method to measure psychogenic needs by showing pictures and asking questions about the perceived situation, thought processes, and future outcomes.

The process of acquiring and storing information so that it can be accessed when needed.

The process of converting information into a format that can be stored in memory.

The process of retaining information in memory over time.

The process of accessing information stored in memory.

Grouping items in memory into meaningful units to improve storage.

Actively reviewing material to strengthen its presence in memory.

Repeating information to enhance storage, without active processing.

Processing marketing messages in a thoughtful way, increasing the likelihood of long-term memory storage.

Learning involving the association of two stimuli, where a neutral stimulus, after repeated pairings with a stimulus that naturally elicits a response, eventually comes to elicit a similar response on its own.

A stimulus that naturally elicits a response without prior learning.

The natural, unlearned response to an unconditioned stimulus.

A previously neutral stimulus that, after repeated pairings with an unconditioned stimulus, comes to elicit a conditioned response.

The learned response to a conditioned stimulus.

The gradual weakening and disappearance of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

The tendency to respond to stimuli that are similar to the conditioned stimulus.

Learning to distinguish between similar stimuli and only respond to the specific conditioned stimulus.

A model that explains how we form attitudes about things by considering three components: what we think (cognition), how we feel (affect), and how we act (behavior).

The idea that different components of an attitude can come into play in different orders, depending on the situation and the person's level of involvement.

A product decision process where a consumer first gathers information, forms opinions, then develops feelings, and finally takes action. High involvement means a consumer is motivated to learn a lot about the product and consider many options before buying.

A product decision process where a consumer acts on limited knowledge, forms an opinion after purchase, and then develops feelings about the product.

A buying decision based on emotions and feelings. The consumer experiences something, then acts, and later reflects on the experience.

A feeling or emotion associated with a particular attitude object.

The actions or behaviors a person takes towards an attitude object.

What a person believes to be true about an attitude object. It includes knowledge and beliefs.