19 Questions
What is the main reason Jim Smyth and Sue Davidson are brainstorming ideas for improving their pharmacy performance?
To meet their financial objectives as the pharmacy is struggling financially.
Why did Jim Smyth and Sue Davidson involve the staff pharmacist and technicians in brainstorming ideas?
To seek advice and ideas from individuals familiar with the daily operations of the pharmacy.
What will be the primary focus of the chapters that follow?
Providing information to help pharmacy managers address marketing-related questions.
Why do Jim Smyth and Sue Davidson need to consider how their services will differ from those of the Corner Pharmacy?
To differentiate their services and create a competitive advantage.
What is the main focus of the 'eight P's' of integrated service management proposed by Lovelock and Wright?
Addressing the distinctive nature of services
How do the first four 'eight P's' differ from the traditional four P's?
They include additional elements not present in the traditional four P's
How does Lovelock and Wright emphasize the importance of processes in service creation?
By creating a new 'P' in the integrated service management model
What is the main assumption about consumers in the production concept?
They prioritize product availability and low prices.
Which concept focuses on designing a great product (or service) without much input from potential beneficiaries?
Product concept
What might be a consequence of a company solely dedicated to dispensing prescriptions without regard to medication appropriateness?
Impersonal service delivery
What fallacy might managers following the product concept philosophy commit, according to Kotler?
"Better mousetrap" fallacy
What is the main focus of relationship marketing of services?
Building service relationships based on promises
Which reference discusses the use of focus groups as a tool to enhance pharmaceutical care practice?
Bislew HD, Sorensen TD. 2003
From the text, what is a key aspect highlighted in the book 'Marketing of Services'?
Marketing strategies and organization structures for service firms
Based on the text, what is a key aspect addressed by Fournier and Mick in their research?
Rediscovering satisfaction in marketing
Which concept is considered the core concept in marketing?
Needs and wants
In what year did Hunt remark that marketing has an important role in nonbusiness organizations?
2002
Which definition of marketing recognized the social role explicitly in 2004?
2004 updated definition
According to Kotler and Keller (2006), what do the managerial and social definitions of marketing introduce?
Additional concepts like needs and wants
Test your knowledge on consumer behavior and production concepts, including the assumptions about consumer preferences and the goals of service organizations. Explore how different orientations can impact customer experiences and service delivery.
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