Podcast
Questions and Answers
What is the primary focus of the Practice Marketing game?
What is the primary focus of the Practice Marketing game?
- Applying the four Ps in a practical setting (correct)
- Developing comprehensive marketing plans offline
- Maximizing financial profits only
- Understanding theoretical marketing concepts
Which of the following instructors is from the University of Kentucky?
Which of the following instructors is from the University of Kentucky?
- David Hardesty (correct)
- Cheryl Nikata
- Nancy M. Puccinelli
- K.Sivakumar
Who provided feedback for the shaping of the fifth and sixth editions?
Who provided feedback for the shaping of the fifth and sixth editions?
- Wendi L. (correct)
- V.Kumar
- Hooman Estelami
- Anthony Miyazaki
Which college is associated with Ebru Ulusoy Akgun?
Which college is associated with Ebru Ulusoy Akgun?
Who is associated with Baldwin Wallace University?
Who is associated with Baldwin Wallace University?
Which university is James Gorman connected to?
Which university is James Gorman connected to?
Identify the college attended by Tarique Hossain.
Identify the college attended by Tarique Hossain.
Which individual is noted for attending Madison College?
Which individual is noted for attending Madison College?
Which institution is associated with Matthew O’Hern?
Which institution is associated with Matthew O’Hern?
Who is affiliated with George Mason University?
Who is affiliated with George Mason University?
Which college does Audrey Ashton-Savage belong to?
Which college does Audrey Ashton-Savage belong to?
Which university is associated with Ronald Weir?
Which university is associated with Ronald Weir?
Which individual is affiliated with Yeshiva University?
Which individual is affiliated with Yeshiva University?
Identify the university connected to Susan Peters.
Identify the university connected to Susan Peters.
Which university is associated with the faculty member Laura Shallow?
Which university is associated with the faculty member Laura Shallow?
Who is linked with California Polytechnic State University, San Luis Obispo?
Who is linked with California Polytechnic State University, San Luis Obispo?
Which individual is affiliated with the University of Memphis?
Which individual is affiliated with the University of Memphis?
Which university is associated with the faculty member Sue Umashankar?
Which university is associated with the faculty member Sue Umashankar?
Identify the individual linked with California State Polytechnic University at Pomona.
Identify the individual linked with California State Polytechnic University at Pomona.
Which faculty member is associated with Webber International University?
Which faculty member is associated with Webber International University?
Who is associated with Troy University?
Who is associated with Troy University?
Which institution is associated with Patricia Richards?
Which institution is associated with Patricia Richards?
Which individual is linked to Eastern University?
Which individual is linked to Eastern University?
What university is Joseph Reihing affiliated with?
What university is Joseph Reihing affiliated with?
Which individual is connected to California State University–Fresno?
Which individual is connected to California State University–Fresno?
Who is associated with the University of Houston–Clear Lake?
Who is associated with the University of Houston–Clear Lake?
Which university is linked to Kristen Regine?
Which university is linked to Kristen Regine?
Identify the institution associated with Doug Witt.
Identify the institution associated with Doug Witt.
Which individual is affiliated with the University of South Carolina?
Which individual is affiliated with the University of South Carolina?
Study Notes
Connect Insight
- Presents data on performance metrics across various platforms.
- Allows students to view their results in any Connect course.
- Enables instructors to take a just-in-time approach to teaching.
Connect Mobile
- Provides flexible and convenient access to Connect platform components.
- Available anytime and anywhere.
SmartBook
- Adaptive learning tool that improves grades and study efficiency.
- Contains the same content found in print books, but personalizes instruction.
- Targets knowledge gaps and provides customized feedback.
- Drives student comprehension and retention.
- Available on tablets.
Practice Marketing
- A 3D, online game focusing on applying the four Ps of marketing.
- Students take on the role of Marketing Manager for a backpack company.
- Provides interactive alternative to traditional marketing plan projects.
- Fully Mobile.
Acknowledgements
- The authors express gratitude to instructors who provided feedback.
- This feedback helped shape the fifth and sixth editions of the textbook.
- Listed over 200 instructors from various universities who contributed to the textbook.
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Description
Explore the innovative learning tools offered by Connect, including Insight, SmartBook, and Practice Marketing. These resources aim to enhance student engagement and performance through adaptive learning technology and interactive gaming experiences. Learn how these tools can be accessed flexibly and applied in practical marketing contexts.
