Connect Learning Tools and Marketing Practices
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Questions and Answers

What is the primary focus of the Practice Marketing game?

  • Applying the four Ps in a practical setting (correct)
  • Developing comprehensive marketing plans offline
  • Maximizing financial profits only
  • Understanding theoretical marketing concepts

    • Which of the following instructors is from the University of Kentucky?

  • David Hardesty (correct)
  • Cheryl Nikata
  • Nancy M. Puccinelli
  • K.Sivakumar

    • Who provided feedback for the shaping of the fifth and sixth editions?

  • Wendi L. (correct)
  • V.Kumar
  • Hooman Estelami
  • Anthony Miyazaki

    • Which college is associated with Ebru Ulusoy Akgun?

    <p>University of Maine</p> Signup and view all the answers

    Who is associated with Baldwin Wallace University?

    <p>Lori A.Radulovich</p> Signup and view all the answers

    Which university is James Gorman connected to?

    <p>University of North Alabama</p> Signup and view all the answers

    Identify the college attended by Tarique Hossain.

    <p>California State Polytechnic University</p> Signup and view all the answers

    Which individual is noted for attending Madison College?

    <p>Patricia Marco</p> Signup and view all the answers

    Which institution is associated with Matthew O’Hern?

    <p>University of Oregon</p> Signup and view all the answers

    Who is affiliated with George Mason University?

    <p>Frank Allen Philpot</p> Signup and view all the answers

    Which college does Audrey Ashton-Savage belong to?

    <p>Peter T.Paul College of Business and Economics</p> Signup and view all the answers

    Which university is associated with Ronald Weir?

    <p>East Tennessee State University</p> Signup and view all the answers

    Which individual is affiliated with Yeshiva University?

    <p>Diane Persky</p> Signup and view all the answers

    Identify the university connected to Susan Peters.

    <p>University of Southern Indiana</p> Signup and view all the answers

    Which university is associated with the faculty member Laura Shallow?

    <p>Georgia State University</p> Signup and view all the answers

    Who is linked with California Polytechnic State University, San Luis Obispo?

    <p>Mike Preis</p> Signup and view all the answers

    Which individual is affiliated with the University of Memphis?

    <p>Jeff Podoshen</p> Signup and view all the answers

    Which university is associated with the faculty member Sue Umashankar?

    <p>College of New Jersey</p> Signup and view all the answers

    Identify the individual linked with California State Polytechnic University at Pomona.

    <p>Susan Price</p> Signup and view all the answers

    Which faculty member is associated with Webber International University?

    <p>Suzanne Walchli</p> Signup and view all the answers

    Who is associated with Troy University?

    <p>Lois J.</p> Signup and view all the answers

    Which institution is associated with Patricia Richards?

    <p>Brigham Young University</p> Signup and view all the answers

    Which individual is linked to Eastern University?

    <p>Letty Workman</p> Signup and view all the answers

    What university is Joseph Reihing affiliated with?

    <p>Albuquerque Tech Institute</p> Signup and view all the answers

    Which individual is connected to California State University–Fresno?

    <p>Tom Rossi</p> Signup and view all the answers

    Who is associated with the University of Houston–Clear Lake?

    <p>Brent Sorenson</p> Signup and view all the answers

    Which university is linked to Kristen Regine?

    <p>University of Wisconsin</p> Signup and view all the answers

    Identify the institution associated with Doug Witt.

    <p>Arizona State University–Tempe</p> Signup and view all the answers

    Which individual is affiliated with the University of South Carolina?

    <p>Courtney Worsham</p> Signup and view all the answers

    Study Notes

    Connect Insight

    • Presents data on performance metrics across various platforms.
    • Allows students to view their results in any Connect course.
    • Enables instructors to take a just-in-time approach to teaching.

    Connect Mobile

    • Provides flexible and convenient access to Connect platform components.
    • Available anytime and anywhere.

    SmartBook

    • Adaptive learning tool that improves grades and study efficiency.
    • Contains the same content found in print books, but personalizes instruction.
    • Targets knowledge gaps and provides customized feedback.
    • Drives student comprehension and retention.
    • Available on tablets.

    Practice Marketing

    • A 3D, online game focusing on applying the four Ps of marketing.
    • Students take on the role of Marketing Manager for a backpack company.
    • Provides interactive alternative to traditional marketing plan projects.
    • Fully Mobile.

    Acknowledgements

    • The authors express gratitude to instructors who provided feedback.
    • This feedback helped shape the fifth and sixth editions of the textbook.
    • Listed over 200 instructors from various universities who contributed to the textbook.

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    Related Documents

    Marketing Sixth Edition PDF

    Description

    Explore the innovative learning tools offered by Connect, including Insight, SmartBook, and Practice Marketing. These resources aim to enhance student engagement and performance through adaptive learning technology and interactive gaming experiences. Learn how these tools can be accessed flexibly and applied in practical marketing contexts.

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