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What is NOT considered a component of a tourism product?
What best describes how a tourism product creates an overall visitor experience?
Which option represents a type of intangible element in a tourism product?
How long does a tourist enjoy tourism products according to the provided content?
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Which of the following is part of a tourism product’s marketing mix?
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What are the components of tourism products?
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Which characteristic of tourism products refers to their inability to be physically examined before purchase?
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What does the term 'accessibility' encompass in tourism products?
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Which of the following is NOT included in the 5 A's of tourism products?
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According to Plog’s Tourist Motivation Model, what type of tourist prefers what is new?
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Which aspect is considered an amenity in tourism?
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What type of activities are included in tourism?
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Why are tourism and hospitality products challenging to market?
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What does demographic segmentation focus on?
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Which of the following describes a direct competitor?
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What characteristic must a market segment possess to ensure it is cohesive?
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What type of competitor offers a different product but targets the same consumer resources?
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Which type of segmentation divides consumers according to their personality characteristics?
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In behavioral segmentation, which of the following aspects is primarily considered?
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What term describes tourists who prefer structured and familiar activities?
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What does the term 'inseparable' refer to in the context of tourism?
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What is the primary benefit of identifying a market segment?
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What is an example of indirect competition?
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Which type of tourist is characterized by purchasing all-inclusive packages and ensuring everything is planned?
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What does the term 'perishable' signify regarding tourism products?
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What best describes the 'drifter' type of tourist?
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Which term describes tourists who exhibit traits of both allocentrics and psychocentrics depending on circumstances?
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Seasonality in tourism refers to which of the following?
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What feature differentiates the individual mass tourist from the organized mass tourist?
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What factors determine a person's social class?
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In which stage of the buyer decision process does a consumer recognize a problem or need?
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Which aspect refers to a consumer’s pattern of living expressed in their activities and interests?
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What takes place during the Post-purchase Evaluation stage of the buying process?
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Which of the following best defines self-concept in the buyer decision process?
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What role do reference groups play in consumer behavior?
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What is the primary purpose of understanding the buyer decision process for marketers?
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Which stage follows the Information Search stage in the buyer decision process?
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Study Notes
Components of Tourism Products
- Attractions: Vary from natural landscapes to man-made structures; must be regularly updated to meet tourist expectations.
- Accommodation: Refers to any settlement offering tourists a place to stay, which can vary in type and luxury.
- Accessibility: Involves transportation where roads, railways, airports, and other transport facilities facilitate travel to destinations.
- Amenities: Essential facilities that enhance tourist comfort and convenience including restaurants, shops, and ATM services.
- Activities: Leisure options and amusements available to tourists, contributing to the overall experience.
Unique Characteristics of Tourism Products
- Intangible: Tourism products cannot be experienced before purchase, making evaluation difficult.
- Inseparable: Both consumer and product must be present for the service to be delivered; direct interaction is necessary.
- Variable: Experiences can vary widely for different tourists and at different times, influenced by service quality and personal circumstances.
- Perishable: Services cannot be stored for later use; once an experience is offered, it cannot be resold if not utilized.
- Seasonal: Demand fluctuates based on time of year and tourist behavior.
Tourist Types According to Motivation Models
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Plog’s Model: Classifies tourists based on their preferences.
- Allocentrics: Seek new experiences and destinations.
- Psychocentrics: Prefer familiar, structured vacations.
- Midcentrics: Exhibit traits of both allocentrics and psychocentrics, varying by situation.
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Cohen’s Model: Distinguishes tourist behavior.
- Organized Mass Tourists: Opt for all-inclusive packages.
- Individual Mass Tourists: Prefer independence while visiting popular locations.
- Explorers: Desire new experiences but may choose familiar accommodations.
- Drifters: Avoid traditional tourist paths, seeking uniqueness.
Competitor Types in Tourism and Hospitality
- Direct Competitors: Businesses offering the same type of product in the same sector compete directly (e.g., Coca-Cola vs. Pepsi).
- Indirect Competitors: Different products aiming at the same consumer needs (e.g., Hotels vs. Airbnb).
- Replacement/Potential Competitors: Offer different products with alternative goals using shared consumer resources (e.g., Ride-sharing services like Grab vs. taxis).
Segmentation Characteristics for Successful Marketing
- Identifiable: Segments must be readily defined for targeted marketing efforts.
- Cohesive: Group members should share distinct common characteristics.
- Social Class: Position within society influences brand preferences and purchasing behavior.
- Lifestyle: Reflects a person’s habits, interests, and opinions, affecting travel choices.
- Life Cycle: Stages in personal development can influence decision-making and preferences.
- Reference Groups: Influential groups impacting potential consumer behavior and attitudes.
Buyer Decision-Making Process
- Need/Problem Recognition: Identifying a need that can be fulfilled by a tourism product.
- Information Search: Actively seeking information about options available to meet identified needs.
- Evaluation of Alternatives: Comparing different products or services to select the best option.
- Purchase Decision: Choosing a tourism product based on evaluated alternatives.
- Post-Purchase Evaluation: Assessing satisfaction or dissatisfaction with the purchased travel experience.
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Description
Explore the various components that make up tourism products, focusing on attractions, amenities, and transportation options like jeepneys and buses. This quiz will enhance your understanding of how these elements contribute to the tourism industry. Test your knowledge on the definition and significance of each component.
