Comparison of Laswell's and Shannon & Weaver's Communication Models
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Questions and Answers

What is one of the criteria mentioned by Callison and Tilley (2006) to determine if an individual is media and information literate?

  • Knowledge of ancient history
  • Ability to cook well
  • Recognition of animal sounds
  • Evaluation of the adequacy of an argument (correct)
  • During the pre-historic age, what was the main medium of communication according to the text?

  • Internet
  • Mobile phones
  • Telegraph
  • Oral language (correct)
  • What was a primary concern for individuals during the pre-historic age based on the text?

  • Social media engagement
  • Video streaming services
  • Space travel
  • Food, water, shelter (correct)
  • Which of the following is NOT mentioned as an example of a form of media during the pre-historic age?

    <p>Social media posts</p> Signup and view all the answers

    What does media and information literacy help citizens to do according to the text?

    <p>Make informed decisions</p> Signup and view all the answers

    One aspect of being a media and information literate individual is giving and receiving criticism constructively. Which other aspect is NOT mentioned as a criterion by Callison and Tilley (2006)?

    <p>Mastering musical instruments</p> Signup and view all the answers

    Which type of media is the Internet categorized under?

    <p>New Media</p> Signup and view all the answers

    What is a characteristic of traditional media mentioned in the text?

    <p>Limited media experience due to specific sense receptors</p> Signup and view all the answers

    Which of the following is NOT a type of Print Media according to the text?

    <p>Web Video Portals</p> Signup and view all the answers

    What distinguishes New Media from Traditional Media?

    <p>Integration of various media aspects</p> Signup and view all the answers

    Which sense receptor is specifically mentioned as required for print media?

    <p>Sense of Sight</p> Signup and view all the answers

    What feature makes traditional media different from new media?

    <p>Two-way communication</p> Signup and view all the answers

    What is considered the official birthday of the Internet?

    <p>January 1, 1983</p> Signup and view all the answers

    How is synergy defined in relation to media convergence?

    <p>Interaction of forces creating an effect equal to the sum of individual effects</p> Signup and view all the answers

    What does convergence mean in terms of media convergence?

    <p>Combining various elements to create a new whole</p> Signup and view all the answers

    Which term describes the interaction of forces in media convergence?

    <p>Synergy</p> Signup and view all the answers

    In what way does new media optimize media use?

    <p>By converging traditional media into newer forms</p> Signup and view all the answers

    What is the main focus of Laswell's Communication Model?

    <p>Identifying the source, message, channel, receiver, and effect</p> Signup and view all the answers

    Which model incorporates the concept of noise in communication?

    <p>Shannon &amp; Weaver's Communication Model</p> Signup and view all the answers

    What are some examples of noise mentioned in Shannon & Weaver's Communication Model?

    <p>Semantic noise and physiological noise</p> Signup and view all the answers

    'Communication is an open process' is a concept introduced by which model?

    <p>Berlo's Communication Model</p> Signup and view all the answers

    In David Berlo's Communication Model, what influences the sender's message?

    <p>Attitudes towards the receiver</p> Signup and view all the answers

    Which model emphasizes arranging message elements in a particular structure and form?

    <p>David Berlo's Communication Model</p> Signup and view all the answers

    Which type of media convergence involves the movement from print to television?

    <p>Online publishing</p> Signup and view all the answers

    What is an example of a source that may be evaluated by looking at the information it contains?

    <p>E-books</p> Signup and view all the answers

    Which term refers to the process of refining raw data into information?

    <p>Processing</p> Signup and view all the answers

    In media convergence, what involves the incorporation of internet technology into mobile devices?

    <p>Phone-over-cable</p> Signup and view all the answers

    Which type of media convergence includes functionality of traditional media moving to the web platform?

    <p>Interactive television</p> Signup and view all the answers

    What type of media convergence involves the creation of sequels, remakes, and franchises?

    <p>Film</p> Signup and view all the answers

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