Comparison of Laswell's and Shannon & Weaver's Communication Models
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Questions and Answers

What is one of the criteria mentioned by Callison and Tilley (2006) to determine if an individual is media and information literate?

  • Knowledge of ancient history
  • Ability to cook well
  • Recognition of animal sounds
  • Evaluation of the adequacy of an argument (correct)

During the pre-historic age, what was the main medium of communication according to the text?

  • Internet
  • Mobile phones
  • Telegraph
  • Oral language (correct)

What was a primary concern for individuals during the pre-historic age based on the text?

  • Social media engagement
  • Video streaming services
  • Space travel
  • Food, water, shelter (correct)

Which of the following is NOT mentioned as an example of a form of media during the pre-historic age?

<p>Social media posts (D)</p> Signup and view all the answers

What does media and information literacy help citizens to do according to the text?

<p>Make informed decisions (D)</p> Signup and view all the answers

One aspect of being a media and information literate individual is giving and receiving criticism constructively. Which other aspect is NOT mentioned as a criterion by Callison and Tilley (2006)?

<p>Mastering musical instruments (C)</p> Signup and view all the answers

Which type of media is the Internet categorized under?

<p>New Media (C)</p> Signup and view all the answers

What is a characteristic of traditional media mentioned in the text?

<p>Limited media experience due to specific sense receptors (D)</p> Signup and view all the answers

Which of the following is NOT a type of Print Media according to the text?

<p>Web Video Portals (A)</p> Signup and view all the answers

What distinguishes New Media from Traditional Media?

<p>Integration of various media aspects (D)</p> Signup and view all the answers

Which sense receptor is specifically mentioned as required for print media?

<p>Sense of Sight (C)</p> Signup and view all the answers

What feature makes traditional media different from new media?

<p>Two-way communication (D)</p> Signup and view all the answers

What is considered the official birthday of the Internet?

<p>January 1, 1983 (C)</p> Signup and view all the answers

How is synergy defined in relation to media convergence?

<p>Interaction of forces creating an effect equal to the sum of individual effects (A)</p> Signup and view all the answers

What does convergence mean in terms of media convergence?

<p>Combining various elements to create a new whole (C)</p> Signup and view all the answers

Which term describes the interaction of forces in media convergence?

<p>Synergy (B)</p> Signup and view all the answers

In what way does new media optimize media use?

<p>By converging traditional media into newer forms (B)</p> Signup and view all the answers

What is the main focus of Laswell's Communication Model?

<p>Identifying the source, message, channel, receiver, and effect (A)</p> Signup and view all the answers

Which model incorporates the concept of noise in communication?

<p>Shannon &amp; Weaver's Communication Model (D)</p> Signup and view all the answers

What are some examples of noise mentioned in Shannon & Weaver's Communication Model?

<p>Semantic noise and physiological noise (C)</p> Signup and view all the answers

'Communication is an open process' is a concept introduced by which model?

<p>Berlo's Communication Model (B)</p> Signup and view all the answers

In David Berlo's Communication Model, what influences the sender's message?

<p>Attitudes towards the receiver (D)</p> Signup and view all the answers

Which model emphasizes arranging message elements in a particular structure and form?

<p>David Berlo's Communication Model (B)</p> Signup and view all the answers

Which type of media convergence involves the movement from print to television?

<p>Online publishing (A)</p> Signup and view all the answers

What is an example of a source that may be evaluated by looking at the information it contains?

<p>E-books (C)</p> Signup and view all the answers

Which term refers to the process of refining raw data into information?

<p>Processing (D)</p> Signup and view all the answers

In media convergence, what involves the incorporation of internet technology into mobile devices?

<p>Phone-over-cable (D)</p> Signup and view all the answers

Which type of media convergence includes functionality of traditional media moving to the web platform?

<p>Interactive television (B)</p> Signup and view all the answers

What type of media convergence involves the creation of sequels, remakes, and franchises?

<p>Film (C)</p> Signup and view all the answers

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