Strategic Marketing Planning Quiz
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Questions and Answers

Which input involves analyzing the strengths and weaknesses of your competitors?

  • Socio-Political
  • Markets and Product
  • Industry & Competitors Analysis (correct)
  • Technological Factors

    • What does the data gathering process in strategic marketing planning involve?

  • Analyzing current political and social trends, economic and cultural factors, technological trends, industry landscape, and target market (correct)
  • Analyzing only the technological factors that can affect the business
  • Analyzing only the economic and cultural factors in the market
  • Analyzing only the industry landscape and target market

    • What does the 'Socio-Political' input involve in the data gathering process?

  • Analyzing current political and social trends in the market (correct)
  • Analyzing only the social trends in the market
  • Analyzing the economic and cultural factors in the market
  • Analyzing the technological trends that can affect the business

    • Which input involves knowing the target market?

    <p>Markets and Product</p> Signup and view all the answers

    What aspect does 'Economic-Cultural' input involve in the data gathering process?

    <p>Looking at the economic and cultural factors in the market</p> Signup and view all the answers

    True or false: The 'Technological Factors' input involves looking at the economic and cultural factors in the market that can impact your business.

    <p>False</p> Signup and view all the answers

    True or false: The data gathering process in strategic marketing planning involves analyzing the current political and social trends in the market that can affect your business.

    <p>True</p> Signup and view all the answers

    True or false: The 'Industry & Competitors Analysis' input involves analyzing the strengths and weaknesses of your competitors.

    <p>True</p> Signup and view all the answers

    True or false: The 'Markets and Product' input involves analyzing the current technology trends that can affect your business.

    <p>False</p> Signup and view all the answers

    True or false: The 'Economic-Cultural' input involves knowing your target market.

    <p>False</p> Signup and view all the answers

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