Podcast
Questions and Answers
Which input involves analyzing the strengths and weaknesses of your competitors?
Which input involves analyzing the strengths and weaknesses of your competitors?
- Socio-Political
- Markets and Product
- Industry & Competitors Analysis (correct)
- Technological Factors
What does the data gathering process in strategic marketing planning involve?
What does the data gathering process in strategic marketing planning involve?
- Analyzing current political and social trends, economic and cultural factors, technological trends, industry landscape, and target market (correct)
- Analyzing only the technological factors that can affect the business
- Analyzing only the economic and cultural factors in the market
- Analyzing only the industry landscape and target market
What does the 'Socio-Political' input involve in the data gathering process?
What does the 'Socio-Political' input involve in the data gathering process?
- Analyzing current political and social trends in the market (correct)
- Analyzing only the social trends in the market
- Analyzing the economic and cultural factors in the market
- Analyzing the technological trends that can affect the business
Which input involves knowing the target market?
Which input involves knowing the target market?
What aspect does 'Economic-Cultural' input involve in the data gathering process?
What aspect does 'Economic-Cultural' input involve in the data gathering process?
True or false: The 'Technological Factors' input involves looking at the economic and cultural factors in the market that can impact your business.
True or false: The 'Technological Factors' input involves looking at the economic and cultural factors in the market that can impact your business.
True or false: The data gathering process in strategic marketing planning involves analyzing the current political and social trends in the market that can affect your business.
True or false: The data gathering process in strategic marketing planning involves analyzing the current political and social trends in the market that can affect your business.
True or false: The 'Industry & Competitors Analysis' input involves analyzing the strengths and weaknesses of your competitors.
True or false: The 'Industry & Competitors Analysis' input involves analyzing the strengths and weaknesses of your competitors.
True or false: The 'Markets and Product' input involves analyzing the current technology trends that can affect your business.
True or false: The 'Markets and Product' input involves analyzing the current technology trends that can affect your business.
True or false: The 'Economic-Cultural' input involves knowing your target market.
True or false: The 'Economic-Cultural' input involves knowing your target market.
