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Strategic Marketing Planning Quiz

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Questions and Answers

Which input involves analyzing the strengths and weaknesses of your competitors?

Socio-Political

Markets and Product

Industry & Competitors Analysis (correct)

Technological Factors

What does the data gathering process in strategic marketing planning involve?

Analyzing current political and social trends, economic and cultural factors, technological trends, industry landscape, and target market (correct)

Analyzing only the technological factors that can affect the business

Analyzing only the economic and cultural factors in the market

Analyzing only the industry landscape and target market

What does the 'Socio-Political' input involve in the data gathering process?

Analyzing current political and social trends in the market (correct)

Analyzing only the social trends in the market

Analyzing the economic and cultural factors in the market

Analyzing the technological trends that can affect the business

Which input involves knowing the target market?

Markets and Product (D) Signup and view all the answers

What aspect does 'Economic-Cultural' input involve in the data gathering process?

Looking at the economic and cultural factors in the market (C) Signup and view all the answers

True or false: The 'Technological Factors' input involves looking at the economic and cultural factors in the market that can impact your business.

False (B) Signup and view all the answers

True or false: The data gathering process in strategic marketing planning involves analyzing the current political and social trends in the market that can affect your business.

True (A) Signup and view all the answers

True or false: The 'Industry & Competitors Analysis' input involves analyzing the strengths and weaknesses of your competitors.

True (A) Signup and view all the answers

True or false: The 'Markets and Product' input involves analyzing the current technology trends that can affect your business.

False (B) Signup and view all the answers

True or false: The 'Economic-Cultural' input involves knowing your target market.

False (B) Signup and view all the answers

Strategic Marketing Planning Quiz

Choose a study mode

Podcast

Questions and Answers

Which input involves analyzing the strengths and weaknesses of your competitors?

What does the data gathering process in strategic marketing planning involve?

What does the 'Socio-Political' input involve in the data gathering process?

Which input involves knowing the target market?

What aspect does 'Economic-Cultural' input involve in the data gathering process?

True or false: The 'Technological Factors' input involves looking at the economic and cultural factors in the market that can impact your business.

True or false: The data gathering process in strategic marketing planning involves analyzing the current political and social trends in the market that can affect your business.

True or false: The 'Industry & Competitors Analysis' input involves analyzing the strengths and weaknesses of your competitors.

True or false: The 'Markets and Product' input involves analyzing the current technology trends that can affect your business.

True or false: The 'Economic-Cultural' input involves knowing your target market.

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