Podcast
Questions and Answers
What factor contributes to agenda setting by selectively reporting on certain issues?
What factor contributes to agenda setting by selectively reporting on certain issues?
In the context of agenda setting, what does framing refer to?
In the context of agenda setting, what does framing refer to?
Which theory involves using objects or issues to influence what people should think about?
Which theory involves using objects or issues to influence what people should think about?
How does the media's ability to bring attention to certain issues impact public perception?
How does the media's ability to bring attention to certain issues impact public perception?
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What plays a role in determining which issues are given priority by politicians?
What plays a role in determining which issues are given priority by politicians?
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Which term refers to the complex interplay of factors including media interests, biases, and social context in agenda setting?
Which term refers to the complex interplay of factors including media interests, biases, and social context in agenda setting?
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According to the agenda setting theory, what role does the media play in shaping public opinion?
According to the agenda setting theory, what role does the media play in shaping public opinion?
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Which book and author are credited with introducing the concept of agenda setting theory?
Which book and author are credited with introducing the concept of agenda setting theory?
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What did McCombs and Shaw's research on presidential campaigns in 1968, 1972, and 1976 investigate?
What did McCombs and Shaw's research on presidential campaigns in 1968, 1972, and 1976 investigate?
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Which of the following is NOT one of the examples of media outlets mentioned in the text?
Which of the following is NOT one of the examples of media outlets mentioned in the text?
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According to the agenda setting theory, what is the principal connection between events in the world and the images in people's minds?
According to the agenda setting theory, what is the principal connection between events in the world and the images in people's minds?
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What is the central idea behind the agenda setting theory?
What is the central idea behind the agenda setting theory?
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According to the passage, what is the main criticism of the Agenda Setting Theory?
According to the passage, what is the main criticism of the Agenda Setting Theory?
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What is the primary factor that determines what gets put on the media agenda according to the passage?
What is the primary factor that determines what gets put on the media agenda according to the passage?
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Which of the following is NOT mentioned as a criticism of Agenda Setting Theory in the passage?
Which of the following is NOT mentioned as a criticism of Agenda Setting Theory in the passage?
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According to the passage, where can the Agenda Setting Theory be applied?
According to the passage, where can the Agenda Setting Theory be applied?
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What is the main purpose of the Agenda Setting Theory according to the passage?
What is the main purpose of the Agenda Setting Theory according to the passage?
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What is the main factor that determines the media agenda according to the passage?
What is the main factor that determines the media agenda according to the passage?
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What was the focus of the 1968 research mentioned in the text?
What was the focus of the 1968 research mentioned in the text?
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What is the core assumption or hypothesis of agenda-setting theory?
What is the core assumption or hypothesis of agenda-setting theory?
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How can the media shape the way people think about issues, according to the text?
How can the media shape the way people think about issues, according to the text?
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What is one of the two basis assumptions underlying most research on agenda-setting, as mentioned in the text?
What is one of the two basis assumptions underlying most research on agenda-setting, as mentioned in the text?
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What is the relationship between media exposure and issue salience?
What is the relationship between media exposure and issue salience?
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What impact can the media's influence on public perception have, according to the text?
What impact can the media's influence on public perception have, according to the text?
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According to the passage, what is the main idea of the agenda setting theory?
According to the passage, what is the main idea of the agenda setting theory?
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What is the relationship between the media agenda and the public agenda according to the passage?
What is the relationship between the media agenda and the public agenda according to the passage?
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What is the key difference between the public agenda and the media agenda according to the passage?
What is the key difference between the public agenda and the media agenda according to the passage?
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How does the passage describe the relationship between the public agenda, media agenda, and policy agenda?
How does the passage describe the relationship between the public agenda, media agenda, and policy agenda?
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What is the key role of the media according to the agenda setting theory described in the passage?
What is the key role of the media according to the agenda setting theory described in the passage?
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Which of the following best summarizes the key idea of the agenda setting process described in the passage?
Which of the following best summarizes the key idea of the agenda setting process described in the passage?
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Study Notes
Agenda Setting Theory
- The media has the power to shape public opinion by determining what topics are covered and how they are presented.
- The theory suggests that the media does not tell us what to think, but rather what to think about.
Origins of Agenda Setting Theory
- The theory can be traced back to Walter Lippmann's 1922 book, "Public Opinion".
- Lippmann argued that the mass media are the principal connection between events in the world and the images in the minds of the public.
Development of Agenda Setting Theory
- McCombs and Shaw investigated presidential campaigns in 1968, 1972, and 1976.
- They concluded that the mass media exerted a significant influence on what voters considered to be the major issues of the campaign.
The Power of Media
- The media has the power to shape public opinion and political agendas.
- News outlets can bring attention to certain issues and shape how the public perceives them.
- The media can also have a direct impact on political agendas by determining which issues are given priority by politicians.
Levels of Agenda Setting
- There are two types of strategies of media agenda setting: Priming and Framing.
- Priming refers to the media using objects or issues to influence what people should think about.
Agenda Setting Process
- Agenda setting is the process by which the media determines what issues are important and deserve public attention.
- The media focuses on what they believe is newsworthy, while the public is interested in what affects them directly.
- The media can influence the public agenda by highlighting certain issues or events, creating a feedback loop where the media covers an issue, which then becomes more important to the public.
Criticism of Agenda Setting Theory
- The theory assumes a passive audience that simply accepts the media's agenda without question.
- It doesn't account for the role of the audience in shaping media coverage.
- It oversimplifies the complex relationship between the media and public opinion.
- It focuses too heavily on the media as the primary source of agenda setting and ignores other factors such as political elites, interest groups, and public opinion.
Applications of Agenda Setting Theory
- It is used in most areas of communication research, especially in researches that deal with media messages and their influence on the audience.
- It can be used in areas like political advertising or political communication generally.
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Description
This quiz covers the key concepts of Agenda Setting Theory, including agenda building, the power of media, the agenda setting process, levels of agenda (priming and framing), applications, and criticisms. Test your understanding of how media influences public opinion with this quiz.
