Media Theories and Online Communication

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18 Questions

What theory suggests that media exposure, particularly television, distorts our perception of violence and risk in the world?

Cultivation Theory

Which propaganda technique plays on human emotions to direct audiences towards a desired goal?

Activate Strong Emotions

Which theory suggests that people react not to actual events but to the images created by the media?

Agenda-setting Theory

What is a characteristic of effective propaganda according to the text?

Responding to Audience Needs and Values

Which propaganda technique uses a mix of accurate information, half-truths, opinions, and lies?

Simplify Information and Ideas

In the context of media control, which model aims to understand how social, economic, and political attitudes are shaped through propaganda?

Propaganda Model of Media Control

What is the primary role of a watchdog organization according to the text?

To expose corrupt practices in the government and private sector

What is the primary function of a resource center according to the text?

To act as a keeper of memories and preserver of heritage

According to the Information Richness Theory, which of the following is NOT one of the five qualities that determines the richness of a medium?

Ability to provide emotional support

Which of the following is NOT a stage/element of information literacy according to the text?

Assessing the reliability of information

Which type of media is best suited for establishing a personal connection according to the Information Richness Theory?

Face-to-face communication

Which of the following is an example of a primary source of information according to the text?

An indigenous oral tradition passed down through generations

What is the main characteristic of indigenous sources of information?

They belong to ethnic tribes who preserve ancestral culture

Which type of sources provide second-hand accounts about events, persons, or information?

Secondary sources

What is the meaning of the term 'genre' in the context of media language?

A type or class recognized by common features

Which of the following is NOT a technical code in media?

Audio

What are primary sources of information characterized by?

Produced during a particular period in history

Why is it challenging to spot propaganda that aligns with our existing beliefs?

Because we may become blind to it

Test your knowledge on media theories such as Cultivation Theory and Agenda-setting Theory, along with online communication concepts like webpages, e-books, and instant messaging.

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