Media Theories and Online Communication

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Questions and Answers

What theory suggests that media exposure, particularly television, distorts our perception of violence and risk in the world?

  • Cultivation Theory (correct)
  • Agenda-setting Theory
  • Media Convergence
  • Propaganda Model of Media Control

Which propaganda technique plays on human emotions to direct audiences towards a desired goal?

  • Respond to Audience Needs and Values
  • Activate Strong Emotions (correct)
  • Simplify Information and Ideas
  • Distort Truth

Which theory suggests that people react not to actual events but to the images created by the media?

  • Propaganda Model of Media Control
  • Media Convergence
  • Agenda-setting Theory (correct)
  • Cultivation Theory

What is a characteristic of effective propaganda according to the text?

<p>Responding to Audience Needs and Values (D)</p> Signup and view all the answers

Which propaganda technique uses a mix of accurate information, half-truths, opinions, and lies?

<p>Simplify Information and Ideas (D)</p> Signup and view all the answers

In the context of media control, which model aims to understand how social, economic, and political attitudes are shaped through propaganda?

<p>Propaganda Model of Media Control (C)</p> Signup and view all the answers

What is the primary role of a watchdog organization according to the text?

<p>To expose corrupt practices in the government and private sector (D)</p> Signup and view all the answers

What is the primary function of a resource center according to the text?

<p>To act as a keeper of memories and preserver of heritage (A)</p> Signup and view all the answers

According to the Information Richness Theory, which of the following is NOT one of the five qualities that determines the richness of a medium?

<p>Ability to provide emotional support (B)</p> Signup and view all the answers

Which of the following is NOT a stage/element of information literacy according to the text?

<p>Assessing the reliability of information (A)</p> Signup and view all the answers

Which type of media is best suited for establishing a personal connection according to the Information Richness Theory?

<p>Face-to-face communication (C)</p> Signup and view all the answers

Which of the following is an example of a primary source of information according to the text?

<p>An indigenous oral tradition passed down through generations (D)</p> Signup and view all the answers

What is the main characteristic of indigenous sources of information?

<p>They belong to ethnic tribes who preserve ancestral culture (D)</p> Signup and view all the answers

Which type of sources provide second-hand accounts about events, persons, or information?

<p>Secondary sources (A)</p> Signup and view all the answers

What is the meaning of the term 'genre' in the context of media language?

<p>A type or class recognized by common features (D)</p> Signup and view all the answers

Which of the following is NOT a technical code in media?

<p>Audio (A)</p> Signup and view all the answers

What are primary sources of information characterized by?

<p>Produced during a particular period in history (C)</p> Signup and view all the answers

Why is it challenging to spot propaganda that aligns with our existing beliefs?

<p>Because we may become blind to it (C)</p> Signup and view all the answers

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