Communication Science Overview
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Questions and Answers

What worldview does critical social science primarily advocate for?

  • A strictly scientific perspective that ignores social contexts
  • An emancipatory worldview that supports the weak and oppressed (correct)
  • A conservative approach focused on tradition
  • A utilitarian framework prioritizing economic growth

    • Which of the following approaches is criticized by critical social science?

  • Feminism for its focus on gender issues
  • Humanism for lacking scientific rigor
  • Pluralist liberalism for reproducing existing inequalities (correct)
  • Constructivism for its subjective nature

    • What is a key characteristic of critical social research as compared to positivist research?

  • It employs only quantitative methods
  • It seeks to politicize and challenge power structures (correct)
  • It assumes a fixed and objective reality
  • It focuses exclusively on macroeconomic data

    • How does critical social science view the role of media?

    <p>As an integral part of power relations that can manipulate and support rebellion</p> Signup and view all the answers

    Which question exemplifies a critical research approach?

    <p>What is the role of corporations in surveillance and the rise of autocracy?</p> Signup and view all the answers

    What is one key area of focus within communication science?

    <p>Norms and assumptions in conversations</p> Signup and view all the answers

    Which element is NOT part of Lasswell's communication formula?

    <p>What is the context of the message?</p> Signup and view all the answers

    How do communication scientists study the impact of media on conversations?

    <p>By researching media effects on communication styles</p> Signup and view all the answers

    Which of the following is a research question in communication science?

    <p>What are the characteristics of the audience?</p> Signup and view all the answers

    What aspect of communication is studied through Lasswell's questions?

    <p>The effectiveness and channels of messages</p> Signup and view all the answers

    Which field does communication science overlap with?

    <p>Political science</p> Signup and view all the answers

    What type of communication involves friends talking or using social media?

    <p>Interpersonal communication</p> Signup and view all the answers

    What is an important question in understanding political communication?

    <p>How do certain media influence public opinion?</p> Signup and view all the answers

    What is one primary function of theories according to McQuail?

    <p>They help make sense of the world.</p> Signup and view all the answers

    Which of the following best describes the term 'intrapersonal communication'?

    <p>Communication occurring within an individual.</p> Signup and view all the answers

    Which type of theory focuses on highlighting specific aspects of a phenomenon?

    <p>Conceptual theory</p> Signup and view all the answers

    What does McQuail suggest all theories do to reality?

    <p>They simplify reality.</p> Signup and view all the answers

    Which theory type is concerned with societal communication structures?

    <p>Institutional theory</p> Signup and view all the answers

    In what way do theories contribute to their respective contexts?

    <p>By formulating specific interpretations.</p> Signup and view all the answers

    Which of the following concepts is NOT associated with the simplification nature of theories?

    <p>Offering absolute explanations.</p> Signup and view all the answers

    What is a potential risk of focusing on specific aspects within theories?

    <p>Overlooking the broader context.</p> Signup and view all the answers

    What is the primary assertion of media-centric theories regarding social change?

    <p>Media act as engines or causes of social change.</p> Signup and view all the answers

    According to materialist theories, what is necessary for social change to occur?

    <p>Change in ownership and control organization.</p> Signup and view all the answers

    In contrast to conflict models, what do consensus models in social relations emphasize?

    <p>The establishment of consensus to facilitate social relations.</p> Signup and view all the answers

    Which of the following describes a view held by neo-Marxist theorists regarding cultural change and social relations?

    <p>Cultural changes can disrupt existing socio-economic relations.</p> Signup and view all the answers

    What is a key characteristic of the public sphere according to conflict models?

    <p>It embodies the competition for ideas and resources.</p> Signup and view all the answers

    What is suggested by classic Marxism about the relationship between social superstructures and infrastructure?

    <p>Ideas and politics are shaped by material economic conditions.</p> Signup and view all the answers

    How do cultural theories view the source of social change?

    <p>Driven by the power of ideas and cultural shifts.</p> Signup and view all the answers

    Which of the following statements best captures the notion of competition within conflict models?

    <p>It is a necessary engine for creativity and innovation.</p> Signup and view all the answers

    What characterizes cultural theory in relation to social-scientific theories?

    <p>It is imaginative, ideational, and cannot be tested.</p> Signup and view all the answers

    Which of the following best describes the concept of 'agency'?

    <p>Actors independently create and produce their own meanings.</p> Signup and view all the answers

    How do the structures of society influence individual behavior according to the structure vs. agency debate?

    <p>They constrain and guide individual actions.</p> Signup and view all the answers

    In the current dominant view regarding structure and agency, what is acknowledged?

    <p>Both agency and structure play roles in human behavior.</p> Signup and view all the answers

    Which aspect of social change is emphasized in the provided content?

    <p>Social change begins from both structures and agency.</p> Signup and view all the answers

    What is a key criticism of highbrow and lowbrow cultural distinctions mentioned in the content?

    <p>They are irrelevant to understanding culture.</p> Signup and view all the answers

    What does the concept of 'behaviourism' imply about individual actors?

    <p>Actors are largely passive and subjected to social forces.</p> Signup and view all the answers

    What is one potential consequence of social media's influence as described in the context of the structure vs agency debate?

    <p>A negative impact through structural constraints.</p> Signup and view all the answers

    What role does cultural theory play in evaluating cultural artifacts?

    <p>It judges them according to quality and challenges hierarchies.</p> Signup and view all the answers

    What does Habermas’ theory of communicative action emphasize regarding the public sphere?

    <p>It advocates for rational dialogue among all groups.</p> Signup and view all the answers

    What defines a 'paradigm' in the context of social sciences?

    <p>A coherent system of thought guiding social-scientific research.</p> Signup and view all the answers

    According to Thomas Kuhn, how do paradigms change?

    <p>Suddenly and chaotically when they can no longer explain certain phenomena.</p> Signup and view all the answers

    How do paradigms in social sciences differ from those in exact sciences?

    <p>Paradigms in social sciences can coexist and compete without replacing each other.</p> Signup and view all the answers

    What role do paradigms play in scientific research?

    <p>They help scientists orient themselves within vast theories.</p> Signup and view all the answers

    What is indicated by the term 'cognitive dominance' in the context of paradigms?

    <p>The fluctuation of prominence among multiple paradigms.</p> Signup and view all the answers

    What might trigger a scientific revolution, according to Kuhn?

    <p>The inability of a paradigm to answer important questions.</p> Signup and view all the answers

    What is an example of functionalism in society?

    <p>Various sub-systems, like media and family, working together for societal health.</p> Signup and view all the answers

    Which of the following reflects the essence of pluralism in Habermas' normative theories of the press?

    <p>The press should equally represent all societal groups.</p> Signup and view all the answers

    Study Notes

    Communication Science Overview

    • Communication science is a field of study exploring communication, encompassing various disciplines, research questions, theories, concepts, debates, and paradigms.
    • It examines how people communicate through diverse ways like texts, phone calls, social media or speeches.
    • Communication science is a subfield of social sciences, positioned below broader social science categories like Political Science, Economics, Criminology etc.

    The Science of Communication

    • Communication science includes disciplines, research questions, theories, concepts, debates, and paradigms.
    • The science involves studying the norms and assumptions behind conversations.
    • Research also looks at how media influences communication and politicians' persuasion techniques.

    Lasswell's Formula (1948)

    • A communication model that structures the process of communication with five questions:
      • What is the message's content? (WHAT)
      • Who is the target audience of the message?(TO WHOM)
      • What are the intended effects? (WHY)
      • What are the chosen means of disseminating the message? (HOW)
      • Who are the receivers of the message?(WHO)

    McQuail (2010)

    • A model depicting communication levels from the interpersonal level to the societal level, showing increasing levels of complexity. -intrapersonal communication -interpersonal communication -groups -institutional communication, and -societal communication.
    • The model also considers how communication theories translate across different communication levels.

    Theories & Concepts

    • A 'theory' in communication is a perspective on, vision of, or a particular way of thinking about a specific topic.
    • Theorizing helps to explain how the world operates (or how it is expected to operate).
    • A theory provides guidelines and interpretations of explanation for a specific social phenomenon.
    • Theories can simplify reality but do so at the expense of other topics, connections, interpretations, contexts.

    Different Types of Theories in Communication Science (McQuail)

    • Everyday theories: intuitive understandings based on personal experiences and perceptions of the world.
    • Normative theories: prescribe how communication should function.
    • Operational theories: guide practical tasks of communication in the real world.
    • Social-scientific theories: offer general statements about communication processes.
    • Cultural theories: interpret and critically evaluate communication’s roles in society.

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    Description

    This quiz covers the fundamentals of communication science, exploring its various disciplines, theories, and models such as Lasswell's Formula. Gain insights into how communication occurs through different mediums and the underlying norms of conversation. Delve into the impact of media and persuasion techniques in the realm of communication.

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