Podcast
Questions and Answers
What characteristic is emphasized in Berlo’s Model of Communication as influencing the communication process?
What characteristic is emphasized in Berlo’s Model of Communication as influencing the communication process?
- Use of technology
- Social media presence
- Characteristics of communicators (correct)
- Frequency of communication
Which of the following models is described as one-way communication without requiring feedback?
Which of the following models is described as one-way communication without requiring feedback?
- Interactional model
- Linear model (correct)
- Transactional model
- Berlo's model
What is the primary focus of Aristotle’s Model of Communication?
What is the primary focus of Aristotle’s Model of Communication?
- Public speaking (correct)
- Group discussions
- Interpersonal relationships
- Digital communication
In which model does feedback serve as a new message initiating another communication process?
In which model does feedback serve as a new message initiating another communication process?
Which element is NOT part of Aristotle’s model of communication?
Which element is NOT part of Aristotle’s model of communication?
Which type of communication model involves a delayed feedback response due to its wider coverage?
Which type of communication model involves a delayed feedback response due to its wider coverage?
What does Berlo’s Model of Communication acknowledge as a significant factor in the communication process?
What does Berlo’s Model of Communication acknowledge as a significant factor in the communication process?
Which of the following is NOT one of the five senses used as channels of communication in Berlo’s model?
Which of the following is NOT one of the five senses used as channels of communication in Berlo’s model?
What roles do communicators play in Schramm's second model?
What roles do communicators play in Schramm's second model?
What does the circular sequential process in Schramm’s model emphasize?
What does the circular sequential process in Schramm’s model emphasize?
In Schramm's second model, which aspect of communication is primarily highlighted?
In Schramm's second model, which aspect of communication is primarily highlighted?
Which of the following best describes the interaction aspect of Schramm's second model?
Which of the following best describes the interaction aspect of Schramm's second model?
What does Schramm's second model indicate about the roles of communicators during a conversation?
What does Schramm's second model indicate about the roles of communicators during a conversation?
What is the primary focus of Lasswell's Model of Communication?
What is the primary focus of Lasswell's Model of Communication?
Which question in Lasswell's model addresses the content being communicated?
Which question in Lasswell's model addresses the content being communicated?
Which function of communication is concerned with alerting society to dangers and opportunities?
Which function of communication is concerned with alerting society to dangers and opportunities?
What does 'to whom?' refer to in Lasswell's communication model?
What does 'to whom?' refer to in Lasswell's communication model?
In terms of mass communication, what was one of Lasswell's concerns?
In terms of mass communication, what was one of Lasswell's concerns?
Which of the following institutions is primarily responsible for cultural transmission in Lasswell’s model?
Which of the following institutions is primarily responsible for cultural transmission in Lasswell’s model?
What is meant by 'media analysis' in the context of Lasswell's model?
What is meant by 'media analysis' in the context of Lasswell's model?
How did Lasswell illustrate the communication model through family values?
How did Lasswell illustrate the communication model through family values?
What are the five components of Shannon-Weaver's Model of Communication?
What are the five components of Shannon-Weaver's Model of Communication?
In the context of Shannon-Weaver's model, which of the following is considered 'noise'?
In the context of Shannon-Weaver's model, which of the following is considered 'noise'?
According to Schramm’s Model of Communication, what is essential for effective communication?
According to Schramm’s Model of Communication, what is essential for effective communication?
What type of noise involves personal thoughts distracting from communication?
What type of noise involves personal thoughts distracting from communication?
In Schramm's model, what role does the receiver play?
In Schramm's model, what role does the receiver play?
Which of the following best represents physical noise?
Which of the following best represents physical noise?
What does the term 'semantic noise' refer to in communication?
What does the term 'semantic noise' refer to in communication?
Which aspect of Schramm’s Model of Communication emphasizes the overlap necessary for understanding?
Which aspect of Schramm’s Model of Communication emphasizes the overlap necessary for understanding?
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Study Notes
Communication Models
- Communication models help illustrate the communication process.
- Linear models focus on one-way communication.
- Transactional models portray two-way communication.
- Interactional models resemble transactional models but are used for wider communication platforms.
Aristotle’s Model of Communication
- Focuses on public speaking that aims to persuade.
- Elements include the Speaker, Speech, Occasion, Audience, and Effect.
- Example: A President ordering the Coast Guard to capture poachers.
Berlo’s Model of Communication
- Focuses on the characteristics of the communicators (source and receiver) and the influence of their attitudes, skills, and knowledge.
- Includes the social system and culture (sociocultural system).
- Considers the message's content and the communicator’s treatment and coding of the content.
- Utilizes the five senses as communication channels: seeing, hearing, touching, smelling, and tasting.
Lasswell’s Model of Communication
- Proposed by Harold Lasswell (1948) as a linear communication model with five questions:
- Who? (control analysis) - What? (content analysis) - In which channel? (media analysis) - To whom? (audience analysis) - With what effect? (effect analysis)
- Emphasizes the function of communication in society.
- Functions of communication include environment surveillance, correlation of components of society, and cultural transmission between generations.
- Believed communication is crucial for national stability and must be controlled to minimize interfering forces.
- Example: A family transmitting values through rituals like family dinners, impacting the next generation.
Shannon-Weaver’s Model of Communication
- Developed by Claude Shannon and Warren Weaver (1949) for telecommunication.
- Elements include the information source, transmitter, receiver, destination, and noise.
- Noise is anything that interferes with the intended meaning of communication.
- Types of noise include physical, psychological, physiological, and semantic.
Schramm’s Model of Communication
- Created by Wilbur Schramm, highlighting the shared field of experience between communicators, essential for effective communication.
- Introduces the dual roles of communicators as both senders and receivers, actively decoding and interpreting messages.
- Depicts a circular sequential process of communication, with feedback and interaction between communicators.
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