Podcast
Questions and Answers
What is one important question marketers need to consider regarding source factors?
What is one important question marketers need to consider regarding source factors?
- What is the cost of hiring a spokesperson?
- Whether the spokesperson being used is effective (correct)
- How many celebrities have fallen out of favor recently?
- Which media channel will reach the most audience?
Why did many companies terminate their contracts with Tiger Woods as a spokesperson?
Why did many companies terminate their contracts with Tiger Woods as a spokesperson?
- Because he was too expensive
- Because he was not reaching the target market
- Because he was retiring from golf
- Due to negative publicity affecting his value (correct)
What factors can make a product spokesperson lose impact over time?
What factors can make a product spokesperson lose impact over time?
- Too much positive publicity
- Not being famous enough
- A variety of reasons (correct)
- Inability to speak clearly
In the promotional planning process, what are marketers evaluating in terms of message variables?
In the promotional planning process, what are marketers evaluating in terms of message variables?
What are some specific reactions that companies are trying to determine from viewers regarding product and brand messages?
What are some specific reactions that companies are trying to determine from viewers regarding product and brand messages?
Why is negative publicity mentioned as a factor that can easily influence the value of a source?
Why is negative publicity mentioned as a factor that can easily influence the value of a source?
What method is used in Single-Source Tracking Studies to track consumer behaviors?
What method is used in Single-Source Tracking Studies to track consumer behaviors?
What is the purpose of Test Marketing?
What is the purpose of Test Marketing?
How are purchases recorded in Single-Source Tracking Studies?
How are purchases recorded in Single-Source Tracking Studies?
What are the typical sample sizes used in Tracking Print/Broadcasting Ads studies?
What are the typical sample sizes used in Tracking Print/Broadcasting Ads studies?
Which method is NOT mentioned as being used in Tracking Print/Broadcasting Ads studies?
Which method is NOT mentioned as being used in Tracking Print/Broadcasting Ads studies?
What do advertising regulations define?
What do advertising regulations define?
What is the major disadvantage of field tests according to the text?
What is the major disadvantage of field tests according to the text?
Why might competitors try to sabotage the research during field tests?
Why might competitors try to sabotage the research during field tests?
What does copy testing aim to determine?
What does copy testing aim to determine?
What is a benefit of manipulating colors, according to the text?
What is a benefit of manipulating colors, according to the text?
What is the purpose of the testing stage in advertising executions?
What is the purpose of the testing stage in advertising executions?
Why do field tests take more time and money to conduct compared to other forms of ad testing?
Why do field tests take more time and money to conduct compared to other forms of ad testing?
What do 21 of the largest U.S. ad agencies aim to accomplish through the set of principles known as PACT?
What do 21 of the largest U.S. ad agencies aim to accomplish through the set of principles known as PACT?
Which type of testing may involve consumers evaluating rough ads and copy in shopping malls?
Which type of testing may involve consumers evaluating rough ads and copy in shopping malls?
What is an alternative method for concept testing mentioned in the text?
What is an alternative method for concept testing mentioned in the text?
When does rough, prefinished art, copy, and/or commercial testing typically occur?
When does rough, prefinished art, copy, and/or commercial testing typically occur?
Why are advertisers increasingly spending more money on testing of ads at early stages according to the text?
Why are advertisers increasingly spending more money on testing of ads at early stages according to the text?
Which new technologies allow for concept testing over the Internet according to the text?
Which new technologies allow for concept testing over the Internet according to the text?
What type of advertising is regulated by the Children's Online Privacy and Protection Act (COPPA)?
What type of advertising is regulated by the Children's Online Privacy and Protection Act (COPPA)?
Which advertising element must not be classified as a lottery according to state regulations?
Which advertising element must not be classified as a lottery according to state regulations?
In which form of advertising must care be taken with special audiences such as kids?
In which form of advertising must care be taken with special audiences such as kids?
What has the Telephone Consumer Protection Act of 1991 regulated in advertising?
What has the Telephone Consumer Protection Act of 1991 regulated in advertising?
Which regulatory body was set up in India in 1985 to oversee advertising standards?
Which regulatory body was set up in India in 1985 to oversee advertising standards?
What form of advertising does the FTC & U.S Postal Services police directly regulate?
What form of advertising does the FTC & U.S Postal Services police directly regulate?
