Communication Methods in Managerial Reporting
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Questions and Answers

How could one improve on the boss's formulation of the research question?

  • Conducting a meta-analysis
  • Expanding the target population
  • Including irrelevant variables
  • Narrowing the scope of the study (correct)
  • What key concern arises from a manager also being the researcher in a study estimating sales potential?

  • High operational costs
  • Over-reliance on external consultants
  • Conflict of interest (correct)
  • Lack of technical expertise
  • What aspect of research is the boss suggesting when proposing a survey of area restaurants?

  • Interpreting data
  • Reporting insights
  • Data analysis
  • Data collection (correct)
  • In evaluating a business research report on customer satisfaction, what is a critical aspect to look for?

    <p>Sample size and representativeness</p> Signup and view all the answers

    What type of information would large clients like Farmers Insurance expect from Hearsay Social's monitoring service?

    <p>Privacy policy violations by employees</p> Signup and view all the answers

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