Communication Media Overview
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Questions and Answers

What are open-source software efforts primarily aiming to achieve?

  • Eliminate the need for digital labor
  • Enhance the market power of large corporations
  • Undermine the centralized production by few companies (correct)
  • Promote proprietary software solutions
  • Which type of media production has shifted from large corporations to individuals?

  • Radio programming
  • Corporate advertising
  • Broadcast journalism
  • News production (correct)
  • What is one major consequence of over-the-top program distributors like Netflix?

  • Circumvention of existing regulations (correct)
  • Increase in traditional journalism jobs
  • Strengthening of local media industry frameworks
  • Enhanced cultural sovereignty
  • How does the content define traditional mass communication?

    <p>As centralized production and wide dissemination</p> Signup and view all the answers

    What is a concern associated with the evolving structure of media industries?

    <p>Increase in digital divide</p> Signup and view all the answers

    Which of the following best describes one aspect of new mass communication?

    <p>It emphasizes interactive exchanges among multiple users</p> Signup and view all the answers

    What major change is impacting traditional media jobs?

    <p>Growing precarity of traditional media jobs</p> Signup and view all the answers

    What is a notable feature of the decentralized production of cultural products?

    <p>Higher accessibility and interaction opportunities</p> Signup and view all the answers

    What is primarily emphasized in the study of communication?

    <p>The persuasive power of the representation</p> Signup and view all the answers

    Which concept is essential for understanding communication according to critical theoretical perspectives?

    <p>Understanding social processes is key</p> Signup and view all the answers

    What does the rhetorical force of a media text refer to?

    <p>The persuasive ability of the representation</p> Signup and view all the answers

    What do communication researchers aim to achieve through various theoretical perspectives?

    <p>To frame content into a meaningful understanding</p> Signup and view all the answers

    How do individual histories and assumptions influence communication?

    <p>They make the ideal of perfect communication impossible</p> Signup and view all the answers

    What could be a focus of analysis in communication when considering the role of individual producers?

    <p>The dynamics involved in media publication</p> Signup and view all the answers

    What is a common approach of structuralists and semioticians in communication studies?

    <p>Exploring organizational dimensions and signifiers' social context</p> Signup and view all the answers

    From a post-structuralist angle, what aspect of communication do scholars often examine?

    <p>The details of the meaning system created by audiences</p> Signup and view all the answers

    What happens to products that do not sell as quickly as expected in traditional retail?

    <p>They are replaced by new versions.</p> Signup and view all the answers

    How does the inventory management of online retailers differ from that of bricks-and-mortar stores?

    <p>Online retailers can maintain more extensive inventories at a lower cost.</p> Signup and view all the answers

    What percentage of profit do music titles not carried by Walmart contribute to online retailers like Amazon?

    <p>20 to 25 percent</p> Signup and view all the answers

    Which streaming service is noted for having a much larger inventory than Walmart?

    <p>Rhapsody</p> Signup and view all the answers

    What does the long-tail distribution suggest about product sales?

    <p>Obscure products make up the bulk of total sales.</p> Signup and view all the answers

    What factor minimizes the cost of inventory for online retailers?

    <p>Digital product availability.</p> Signup and view all the answers

    What does the vertical axis in the long-tail distribution graph represent?

    <p>The frequency of sales</p> Signup and view all the answers

    How does the long-tail affect product availability in online retail?

    <p>It allows for a wider range of less popular titles to remain available.</p> Signup and view all the answers

    What is one primary difference between public and privately owned media in Canada?

    <p>Private media is primarily profit-driven.</p> Signup and view all the answers

    What is the purpose of the Canadian Broadcasting Corporation (CBC) as specified in the 1991 Broadcasting Act?

    <p>To provide services that inform, enlighten, and entertain.</p> Signup and view all the answers

    Which of the following best describes the concept of community media in Canada?

    <p>It engages volunteers and emphasizes social goals.</p> Signup and view all the answers

    What aspect of community television stations is highlighted in the CRTC's 2016 Community Television Policy?

    <p>They are not required to have a specific mandate enunciated in legislation.</p> Signup and view all the answers

    How does the Canadian media landscape balance between public and private ownership?

    <p>Regulations incorporate both public and private interests.</p> Signup and view all the answers

    Which of the following services has the CBC expanded into in recent years?

    <p>Web-based services including podcasts and music streams.</p> Signup and view all the answers

    What role do volunteers play in community radio according to the NCRA?

    <p>They are an integral part of programming and community engagement.</p> Signup and view all the answers

    What is the main concern regarding the economic rationale applied to natural resources?

    <p>It ignores the interests of other species and people.</p> Signup and view all the answers

    What phenomenon did Chris Anderson describe that affects online retail and media?

    <p>The long tail phenomenon</p> Signup and view all the answers

    What is a common characteristic of community media as per the information provided?

    <p>It emphasizes citizen journalism and independent music.</p> Signup and view all the answers

    What key issue arises from algorithms that exploit the long tail in media?

    <p>They can lead to exposure of radical content.</p> Signup and view all the answers

    What effect did Zeynep Tufekci experience while watching YouTube content?

    <p>She was led to increasingly radical content.</p> Signup and view all the answers

    What does Conor Friedersdorf suggest about the consequences of YouTube's autoplay feature?

    <p>It may unintentionally radicalize viewers.</p> Signup and view all the answers

    Why is it significant to research the impact of radical content on viewers?

    <p>To understand the potential influence of media on beliefs.</p> Signup and view all the answers

    How have companies like Amazon and Apple changed consumer behavior?

    <p>By creating demand for obscure products.</p> Signup and view all the answers

    What is a potential negative outcome of increased consumer choice in media?

    <p>It can expose viewers to harmful ideologies.</p> Signup and view all the answers

    What is a primary characteristic of cultural products that differentiates them from other commodities?

    <p>They are not consumed in the same sense as other products.</p> Signup and view all the answers

    How do first-copy costs of cultural products compare to run-on costs?

    <p>First-copy costs are dramatically higher than run-on costs.</p> Signup and view all the answers

    What is one implication of cultural products being treated as commodities?

    <p>They have unique economic characteristics requiring different business strategies.</p> Signup and view all the answers

    What was the production cost of the film The Hobbit: The Desolation of Smaug used to illustrate?

    <p>$225 million</p> Signup and view all the answers

    How does the market for cultural products behave differently compared to normal commodities markets?

    <p>They allow for infinite copies without depleting the original.</p> Signup and view all the answers

    Which statement best describes the relationship between first-copy and run-on costs in cultural production?

    <p>First-copy costs are high, but run-on costs are minimal.</p> Signup and view all the answers

    What is a commonly mistaken idea about the consumption of cultural products?

    <p>They are disposable after one use.</p> Signup and view all the answers

    Why do cultural products exhibit different economic characteristics compared to traditional commodities?

    <p>They are influenced by factors like copyright and reproduction rights.</p> Signup and view all the answers

    Study Notes

    Communication Media

    • Communication media permeate all aspects of life, encompassing traditional (film, books, etc.) and digital technologies.
    • The study of media examines how communication systems shape society and individual actions.
    • Media theories consider perspectives on structure and agency in communication.
    • Advertising and promotion are integral to the economy and culture, influenced by social values.
    • Media organizations are impacted by larger influences like politics and economics.
    • Media significantly impact worldview, frame of reference on events, and individual lives.

    Shifting Nature of Media

    • Media technologies are changing, influencing how we understand the world and our actions.
    • The history of media's role in political, economic, and social development is examined.
    • The impact of representation and how it shapes our understanding of the world is explored.
    • The chapter summarizes key ideas and perspectives on media and communication.
    • Future directions of study and discussion of the effects of media on culture and society are highlighted.

    Relations of Political Power

    • Digital communication shrinks social, political, economic, and geographic distances but also exacerbates existing inequalities.
    • Media systems are products of multiple forces (political, economic, social, and cultural) and reflect cultural forms and social practices.
    • Questions arise regarding ownership, media influence on consumption, tastes, and identity, and media representations.

    Mass Communication

    • Mass communication is defined as the decentralized production of information and entertainment and wide accessibility through the internet
    • Mass communication involves the interactive exchange of information among recipients.
    • The study of media examines content, audience, and the relationships between them.

    The Shifting Character of Media

    • Media are central to how we understand culture and society.
    • Media influence our knowledge and understanding of the world.
    • A critical approach is taken, focusing on how media are implicated in our understanding of the world and their connections to broader social forces.

    Media and Democracy

    • Media are implicated in issues of democracy and social power.
    • Media ownership and control significantly influence how media operate and what perspectives are presented.
    • Concerns about media concentration (ownership/control) and its impact on diversity of voices and perspectives are explored.

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    Description

    Explore the multifaceted nature of communication media in this quiz, focusing on both traditional and digital platforms. Analyze the impact of media on society, individual actions, and the economy, while considering the shifting nature of media technologies and representation. This quiz provides insights into key theories and historical contexts shaping our understanding of communication.

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