AS2305 Introduction to Communication Media Review
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Questions and Answers

What is the definition of communication according to Griffin, Ledbetter, & Sparks (2022)?

  • The exchange of meanings between individuals through a common system of symbols
  • A relational process of creating and interpreting messages that elicit a response (correct)
  • Communication with ourselves
  • Social interaction through messages

Which form of communication involves delivering messages through gestures, expressions, and appearance?

  • Written communication
  • Oral communication
  • Non-verbal communication (correct)
  • Intrapersonal communication

What are the needs that drive communication according to the text?

  • Emotional needs and psychological needs
  • Basic needs and identity needs
  • Physical needs and practical needs
  • Social needs and practical needs (correct)

What is the primary difference between interpersonal communication and group communication?

<p>The number of people involved in the communication (C)</p> Signup and view all the answers

What do communication media refer to?

<p>Forms of media that facilitate communication (A)</p> Signup and view all the answers

According to the transmission model of communication, noise may disrupt the communication encounter. What does the interaction model add to this understanding?

<p>Feedback or message response (D)</p> Signup and view all the answers

In the transaction model of communication, how are participants viewed?

<p>As communicators who are all simultaneously senders and receivers (C)</p> Signup and view all the answers

What is the main focus of risk communication?

<p>Informing people about possible hazards (D)</p> Signup and view all the answers

What does the science communication dissemination paradigm primarily focus on?

<p>Transmitting information from scientific experts to the general public (C)</p> Signup and view all the answers

What does the publicity model in mass communication emphasize?

<p>Catching and maintaining the public's attention (B)</p> Signup and view all the answers

In the transmission model of communication, what may disrupt the communication encounter?

<p>Noise (B)</p> Signup and view all the answers

What is the primary focus of risk communication?

<p>Informing people about possible hazards and their related risks (B)</p> Signup and view all the answers

What distinguishes the interaction model of communication from the transmission model?

<p>Consideration of feedback or message response (B)</p> Signup and view all the answers

What does the publicity model in mass communication emphasize?

<p>Catching and maintaining the public's attention through mass media (D)</p> Signup and view all the answers

What is the purpose of science communication according to the text?

<p>To increase public awareness, interest, and appreciation for science (C)</p> Signup and view all the answers

What is the primary difference between oral communication and written communication?

<p>The message is spoken in oral communication, while it is printed or written in written communication. (B)</p> Signup and view all the answers

Which model of communication focuses on the message being delivered through gestures, expressions, and appearance?

<p>Non-verbal communication (C)</p> Signup and view all the answers

What type of communication refers to communication at a society-wide level, mediated by mass media technologies?

<p>Mass communication (C)</p> Signup and view all the answers

According to Gordon (2023), what is the definition of communication?

<p>&quot;The exchange of meanings between individuals through a common system of symbols&quot; (C)</p> Signup and view all the answers

What are the forms of media that facilitate communication referred to as?

<p>Communication media (B)</p> Signup and view all the answers
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