AS2305 Introduction to Communication Media Review
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Questions and Answers

What is the definition of communication according to Griffin, Ledbetter, & Sparks (2022)?

  • The exchange of meanings between individuals through a common system of symbols
  • A relational process of creating and interpreting messages that elicit a response (correct)
  • Communication with ourselves
  • Social interaction through messages

    • Which form of communication involves delivering messages through gestures, expressions, and appearance?

  • Written communication
  • Oral communication
  • Non-verbal communication (correct)
  • Intrapersonal communication

    • What are the needs that drive communication according to the text?

  • Emotional needs and psychological needs
  • Basic needs and identity needs
  • Physical needs and practical needs
  • Social needs and practical needs (correct)

    • What is the primary difference between interpersonal communication and group communication?

    <p>The number of people involved in the communication</p> Signup and view all the answers

    What do communication media refer to?

    <p>Forms of media that facilitate communication</p> Signup and view all the answers

    According to the transmission model of communication, noise may disrupt the communication encounter. What does the interaction model add to this understanding?

    <p>Feedback or message response</p> Signup and view all the answers

    In the transaction model of communication, how are participants viewed?

    <p>As communicators who are all simultaneously senders and receivers</p> Signup and view all the answers

    What is the main focus of risk communication?

    <p>Informing people about possible hazards</p> Signup and view all the answers

    What does the science communication dissemination paradigm primarily focus on?

    <p>Transmitting information from scientific experts to the general public</p> Signup and view all the answers

    What does the publicity model in mass communication emphasize?

    <p>Catching and maintaining the public's attention</p> Signup and view all the answers

    In the transmission model of communication, what may disrupt the communication encounter?

    <p>Noise</p> Signup and view all the answers

    What is the primary focus of risk communication?

    <p>Informing people about possible hazards and their related risks</p> Signup and view all the answers

    What distinguishes the interaction model of communication from the transmission model?

    <p>Consideration of feedback or message response</p> Signup and view all the answers

    What does the publicity model in mass communication emphasize?

    <p>Catching and maintaining the public's attention through mass media</p> Signup and view all the answers

    What is the purpose of science communication according to the text?

    <p>To increase public awareness, interest, and appreciation for science</p> Signup and view all the answers

    What is the primary difference between oral communication and written communication?

    <p>The message is spoken in oral communication, while it is printed or written in written communication.</p> Signup and view all the answers

    Which model of communication focuses on the message being delivered through gestures, expressions, and appearance?

    <p>Non-verbal communication</p> Signup and view all the answers

    What type of communication refers to communication at a society-wide level, mediated by mass media technologies?

    <p>Mass communication</p> Signup and view all the answers

    According to Gordon (2023), what is the definition of communication?

    <p>&quot;The exchange of meanings between individuals through a common system of symbols&quot;</p> Signup and view all the answers

    What are the forms of media that facilitate communication referred to as?

    <p>Communication media</p> Signup and view all the answers

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