Podcast
Questions and Answers
Which communication period is characterized by standardized gestures and signals?
Which communication period is characterized by standardized gestures and signals?
- The Age of Speech
- The Age of Print
- The Age of Signs and Signals (correct)
- The Age of Writing/Manuscript
In which age did audio-visual media first emerge?
In which age did audio-visual media first emerge?
- The Age of Audio-Visual Media (correct)
- The Age of Writing/Manuscript
- The Age of the Internet
- The Age of Print
What distinguishes the Age of Convergence in communication history?
What distinguishes the Age of Convergence in communication history?
- The reliance on oral communication
- The emergence of print technology
- The integration of multiple media and technologies (correct)
- The use of written manuscripts
Which period uses passive methods of media primarily involving stone?
Which period uses passive methods of media primarily involving stone?
What is a characteristic of social networks during the Age of Signs and Signals?
What is a characteristic of social networks during the Age of Signs and Signals?
What type of model describes communication as one-way and speaker-centered?
What type of model describes communication as one-way and speaker-centered?
Which form of communication is characterized by the involvement of multiple human senses?
Which form of communication is characterized by the involvement of multiple human senses?
What is one of the primary individual needs satisfied by human communication?
What is one of the primary individual needs satisfied by human communication?
What classification reflects how communication is studied based on contexts?
What classification reflects how communication is studied based on contexts?
Which function of communication is essential for transmitting culture?
Which function of communication is essential for transmitting culture?
Which model suggests that communication can be a blend of different approaches?
Which model suggests that communication can be a blend of different approaches?
What type of human communication involves both interaction and complex message exchanges?
What type of human communication involves both interaction and complex message exchanges?
What is an example of a newer addition to the fields of communication studies?
What is an example of a newer addition to the fields of communication studies?
What was the primary function of oral language during the Age of Speech?
What was the primary function of oral language during the Age of Speech?
Which material marked the beginning of the Age of Writing?
Which material marked the beginning of the Age of Writing?
What social impact did the Age of Writing have?
What social impact did the Age of Writing have?
Who is credited with improving papermaking techniques during the Han dynasty?
Who is credited with improving papermaking techniques during the Han dynasty?
What technological advancement was introduced in 1455?
What technological advancement was introduced in 1455?
How did the Age of Print influence literacy?
How did the Age of Print influence literacy?
Which of the following was NOT a communication function during the Age of Print?
Which of the following was NOT a communication function during the Age of Print?
What role did printing technology play in the development of journalism?
What role did printing technology play in the development of journalism?
What led to the explosion of the world’s first print culture around 1439?
What led to the explosion of the world’s first print culture around 1439?
Which of the following was NOT a function of communication media according to the content?
Which of the following was NOT a function of communication media according to the content?
Which technological advancement was a hallmark of the Second Industrial Revolution?
Which technological advancement was a hallmark of the Second Industrial Revolution?
Why did Bi Shen’s movable-type printing not lead to widespread communication advancements?
Why did Bi Shen’s movable-type printing not lead to widespread communication advancements?
Which period marked the beginning of the Age of Audio-visual Media?
Which period marked the beginning of the Age of Audio-visual Media?
What was one of the significant needs that prompted the invention of audio-visual media?
What was one of the significant needs that prompted the invention of audio-visual media?
What significant technological creation in 1990 marked the origin of the World Wide Web?
What significant technological creation in 1990 marked the origin of the World Wide Web?
What impact did the convergence of social groups have during the outlined historical periods?
What impact did the convergence of social groups have during the outlined historical periods?
What was the initial function of the Internet?
What was the initial function of the Internet?
Which of these is NOT a feature that the Internet adds to traditional media?
Which of these is NOT a feature that the Internet adds to traditional media?
How have smartphones contributed to the concept of convergence?
How have smartphones contributed to the concept of convergence?
What impact does the Internet have on social interactions?
What impact does the Internet have on social interactions?
Which model represents the brand switch phenomenon in the context of the Internet?
Which model represents the brand switch phenomenon in the context of the Internet?
What describes a negative impact of the metaverse on society?
What describes a negative impact of the metaverse on society?
Which of the following is a feature of e-commerce facilitated by the Internet?
Which of the following is a feature of e-commerce facilitated by the Internet?
Why is there no centralized governance in Internet usage?
Why is there no centralized governance in Internet usage?
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Study Notes
Communication Forms and Media
- Human communication involves exchanging messages between people, both face-to-face and through media.
- Communication can be classified by message type (verbal/nonverbal), number of participants (interpersonal, group, mass), media used, and function (political, health, etc.).
- Communication models include linear (one-way), interactive (two-way, sequential), and transactional (simultaneous, complex). A single communication event can involve multiple model types.
Functions of Human Communication
- Fulfills individual needs (identity, expression, relationships).
- Serves organizational, societal, and national needs.
- Enables cross-cultural transmission of knowledge, culture, and entertainment.
Fields of Communication Studies
- Traditional fields include interpersonal, group, organizational, public, mass, intercultural, international, and legal communication.
- Newer fields encompass social media, visual communication, and network communication.
Communication History Markers
- Media evolution defines communication evolution.
- The history of communication is marked by the evolution of media technology.
Evolution of Communication Forms
- Communication has evolved from interpersonal to mass, dispersed, and convergent forms.
Ages of Communication
- Age of Signs and Signals (pre-hominid to early proto-human): Used gestures, sounds, and signals; media was stone; social networks were homogenous.
- Age of Speech (starting 33,000 BC): Oral language developed; media included oral and stone; communication fostered strong cultural values within close-knit groups.
- Age of Writing/Manuscript (starting 3000 BC): Papyrus, cloth, and sheepskin were used; writing enabled knowledge storage and distribution, leading to social hierarchies based on literacy. Cai Lun improved papermaking techniques in the Han Dynasty(63-121 AD).
- Age of Print (starting 1455): Movable type printing (Gutenberg) enabled mass communication; newspapers and magazines emerged, leading to increased literacy and professional communication roles. Bi Sheng invented movable type printing techniques in the Northern Song Dynasty (970-1051 AD).
- Age of Audio-Visual Media (starting 1850): Electronic media developed alongside Industrial Revolutions; technologies like television and radio enhanced communication and entertainment, influencing diverse societies.
- Age of the Internet (starting 1990): The internet integrated various media, creating new forms of communication, commerce, and social interaction; HTML code's creation marked the beginning of the World Wide Web.
- Age of Convergence (starting late 1990s): Smartphones and metaverses merge multiple media functionalities; this era continues to evolve with diverse social and global impacts. Mark Zuckerberg's work on the metaverse is highlighted as a key player in this evolution.
Promoting Media Technology
- The lecture uses Tesla and Meta as contrasting examples of approaches to promoting media technology.
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