Thomson's Media Interaction Forms

Thomson's Work on Media Interaction

• Thomson distinguishes five forms of interaction in media interaction: hermeneutic, pragmatic, civic, festive, and resistant.
• The main focus of Thomson's work is on the ways in which people interact with media, particularly in terms of their social and cultural experiences.
• The significance of Thomson's work lies in its contribution to understanding the complex and dynamic nature of media interaction, highlighting the diversity of audience experiences and the ways in which they negotiate meanings.
• The underlying assumption of Thomson's work is that media interaction is an active, creative, and constructive process in which audiences engage with media texts to produce meaning and significance.
• Thomson's work on media interaction relates to other theories in media studies, such as reception theory, uses and gratifications theory, and cultural studies, as it builds upon and challenges these theories to provide a more nuanced understanding of media interaction.