Commercial Arts Overview

Commercial Arts

• Commercial arts are designed to sell a product, service, or concept.
• Examples include books, ads, signs, posters, and displays.

Mechanical Processes

• Mechanical processes are used by commercial printers to reproduce words and images in one or more colors.
• They allow for mass production.

Photography

• A chemical-mechanical process that uses light to create images on sensitized surfaces.
• Can be black and white or colored.

Plastic Arts

• Includes all visual arts where materials are organized into three-dimensional forms.

Architecture

• The art of designing and constructing buildings and other structures.
• Uses various materials like stone, concrete, brick, wood, steel, glass, and plaster.
• Considered the "mother of the arts" because other fields like painting and sculpture are housed within them.

Landscape Architecture

• Planning of outdoor areas, especially gardens, parks, playgrounds, and golf courses.
• Uses plants, trees, shrubs, blossoms, vines, and soil cover.

City Planning

• Planning and coordination of a city's physical elements.
• Structures and areas for living and working are designed to be pleasant and efficient.

Interior Design

• Design and arrangement of architectural interiors for ease and elegance.
• Considers backgrounds (walls, floors, ceilings), furnishings, and accessories.
• Wallpaper design, furniture, curtains, and upholstery textiles are significant.

Sculpture

• Design and creation of three-dimensional structures, representing natural objects or imaginary forms (sometimes abstract).
• Common materials are stone, wood, clay, and metal, but also ivory, jade, rope, string, and others.
• Statues are sculptures of figures.

Crafts

• Designing and creating hand-made items for use or enjoyment.
• Includes ceramics, jewelry, leatherwork, and weaving.
• When mass-produced, they are called industrial design.

Industrial Design

• Design of objects for machine production.
• Examples include automobiles and household appliances.

Dress and Costume Design

• Creation of clothing of all sorts, like skirts, jackets, suits, and ties.

Theater Design

• Design of settings for dramatic productions.

Film

• Art of putting together still images to create the illusion of movement.
• Involves various elements like lighting, musical score, visual effects, and direction.

Performance Art

• A live art where the artist's medium is the human body.
• Uses elements like visual art, props, and sound.
• Four important elements: time, location, performer's body, relationship between audience and performer.

Poetry Performance

• Artist expresses emotions through words, chosen carefully for clarity, beauty, and emotional impact.
• Movements, tone, volume, and intensity contribute to the artistic value of the poem.

Theater

• Live performance using actors to present accounts or imaginary events before an audience.
• Usually follows a script but not necessarily literary arts.
• Viewer participation is important.
• Genres include drama, musical, tragedy, comedy, and improvisation.

Applied Arts

• Incorporates elements of style and design into everyday items to increase their aesthetic value.
• Brings beauty, charm, and comfort into useful items.
• Includes industrial design, interior design, fashion design, and graphic design.
• Blends functionality and style.