Podcast
Questions and Answers
What is Media Richness Theory?
What is Media Richness Theory?
A theory that helps predict which form of media to use based on the richness required to convey messages, especially emotional and relational ones.
The four criteria of MRT include the amount of feedback, the number of cues, the variety of language, and the potential for expressing _____ and feelings.
The four criteria of MRT include the amount of feedback, the number of cues, the variety of language, and the potential for expressing _____ and feelings.
emotions
What are the continuum of media from rich to lean?
What are the continuum of media from rich to lean?
Face-to-face discussion, face-to-face group meetings, video conference, telephone conversation, computer conference, voicemail, non-interactive email, fax, personal letter, personal memo, posted flyer.
Who are the theorists that proposed the Media Richness Theory?
Who are the theorists that proposed the Media Richness Theory?
Why was Media Richness Theory created?
Why was Media Richness Theory created?
What is the focus of Media Richness Theory?
What is the focus of Media Richness Theory?
Give an example of the Media Richness Theory.
Give an example of the Media Richness Theory.
What does 'richness' refer to in Media Richness Theory?
What does 'richness' refer to in Media Richness Theory?
How should a medium be selected according to MRT?
How should a medium be selected according to MRT?
How does MRT apply to small groups?
How does MRT apply to small groups?
Flashcards
Media Richness Theory (MRT)
Media Richness Theory (MRT)
A theory that predicts which communication medium is best for a given situation based on how much emotional or relational richness is needed.
Media Richness
Media Richness
The capacity of a communication medium to convey information clearly and foster understanding of messages.
Media Richness Continuum
Media Richness Continuum
A ranking of communication mediums from richest (face-to-face) to leanest (e.g., flyers).
Feedback (MRT)
Feedback (MRT)
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Cues (MRT)
Cues (MRT)
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Language Variety (MRT)
Language Variety (MRT)
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Emotional Expression (MRT)
Emotional Expression (MRT)
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Selecting the Right Medium
Selecting the Right Medium
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MRT Purpose
MRT Purpose
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MRT Focus
MRT Focus
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Study Notes
Media Richness Theory (MRT)
- Predicts the appropriate media for communication based on the emotional and relational richness needed.
- Helps navigate challenges like unclear messages and conflicting interpretations.
Four Criteria of Media Richness Theory
- Feedback: The extent of feedback available from communicators.
- Cues: The variety of cues conveyed and interpretable by the receiver.
- Language Variety: The diversity in language used by communicators.
- Emotional Expression: The potential for expressing feelings and emotions through the medium.
Continuum of Media Rich to Media Lean
- Face-to-face communication is the richest form.
- Rank of media richness declines:
- Face-to-face one-on-one
- Face-to-face group meetings
- Video conferencing
- Telephone conversations
- Computer conferences
- Voicemail
- Non-interactive email
- Fax
- Personal letters
- Personal memos
- Posted flyers or announcements are the leanest.
Theorists Behind MRT
- Developed by Richard L. Daft and Robert H. Lengel in 1986, building on information processing theory.
Purpose of the Theory
- Aimed to assist organizations in addressing communication issues, ensuring clear and consistent messaging.
Focus of Media Richness Theory
- Evaluates how different communication mediums vary in richness and effectiveness in specific situations.
Example of MRT in Practice
- A scenario where a manager chooses to email rather than call an employee about tardiness illustrates a less rich communication choice, lacking personal cues like tone and gestures.
Understanding "Richness"
- Richness refers to the capacity of a medium to foster clear communication and understanding.
- Media that effectively bridge different perspectives are classified as richer, while those that require more time for comprehension are labeled leaner.
Selecting the Right Medium
- Mediums should be chosen based on communicative effectiveness and available resources.
- Considerations should include the efficiency of tasks and the importance of fostering relationships.
Application of MRT in Small Groups
- Identifying effective media types is crucial for small group communication.
- MRT aids in determining the best forms of media for maintaining healthy group dynamics.
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