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Questions and Answers
What is the date and time of the Midterm Exam?
What is the date and time of the Midterm Exam?
October 1st at 9:55 a.m.
The Midterm Exam is worth 50 points of your total grade.
The Midterm Exam is worth 50 points of your total grade.
False
What parts of the Midterm Exam format are allowed?
What parts of the Midterm Exam format are allowed?
This study guide is designed to help you review Chapters ______ of your Introduction to Public Relations course.
This study guide is designed to help you review Chapters ______ of your Introduction to Public Relations course.
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How many chapters should you focus on each day if you follow the structured study guide?
How many chapters should you focus on each day if you follow the structured study guide?
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What are the themes of Chapters 4, 5, and 6?
What are the themes of Chapters 4, 5, and 6?
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Study Notes
Overview
- Midterm Exam scheduled for October 1st at 9:55 a.m.
- Open book and notes; worth 100 points toward total grade.
- Attendance and punctuality are crucial; no make-up exams allowed without prior approval.
- Study guide designed for efficient review of Chapters 1-6 in two days.
Day 1: Chapters 1, 2, and 3
Chapter 1: An Introduction to Public Relations
- Defines public relations and its importance in communication.
- Key roles of PR professionals include managing reputation and building relationships.
Chapter 2: Historical Contexts and Today's Practices
- Overview of the evolution of public relations from early practices to modern-day strategies.
- Importance of understanding historical context to inform current PR practices.
Chapter 3: Ethics and the Law
- Examination of ethical considerations in public relations.
- Overview of legal regulations affecting PR practices and the necessity for compliance.
Day 2: Chapters 4, 5, and 6
Chapter 4: Diversity, Equity, Inclusion, and Belonging
- Importance of incorporating diversity and equity principles in PR strategies.
- Discussion on building inclusive environments and the role of belonging in organizational culture.
Chapter 5: Research and Evidence-Based Practices
- Emphasis on the importance of research in developing effective PR strategies.
- Overview of methodologies for gathering data and measuring outcomes in PR campaigns.
Chapter 6: Branding
- Explanation of branding concepts and the significance of brand management.
- Role of public relations in shaping and maintaining brand identity and reputation.
Final Review
- Structured study guide aids in synthesizing material from Chapters 1-6.
- Effective revision strategy can enhance understanding and retention of key concepts.
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Description
Prepare for your midterm exam in COM 240-01 with this comprehensive study guide focusing on key concepts from Chapters 1-6. The exam is open books/notes and will take place on October 1st, so ensure you review thoroughly to maximize your performance. Stay organized and stay ahead!
