COM 213 Public Communication Final Exam Review
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Questions and Answers

What format will the Final Exam for COM 213 Public Communication take?

  • Essay format
  • Multiple-choice and true/false questions (correct)
  • Short answer and essay questions
  • Group presentation

When is the Final Exam for COM 213 scheduled?

  • December 12 at 10:00 a.m.
  • December 11 at 1:00 p.m.
  • December 11 at 10:30 a.m. (correct)
  • December 10 at 10:30 a.m.

What was the majority preference regarding the content of the Final Exam as expressed by the class?

  • Only cover material before the Midterm Exam
  • Only cover new material learned after the Midterm Exam (correct)
  • Cover all material from the semester
  • Focus on optional reading materials

What is recommended for students to do in order to perform well on the Final Exam?

<p>Use course readings alongside lecture and review questions (C)</p> Signup and view all the answers

What should students do if they have questions about any material on the review sheet?

<p>Speak with the instructor during consultation hours (B)</p> Signup and view all the answers

What is primarily the focus of Kenneth Burke's theory?

<p>The analysis and criticism of rhetoric (C)</p> Signup and view all the answers

What does consubstantiality mean in Burke's theory?

<p>A shared substance or identification among individuals (D)</p> Signup and view all the answers

Which of the following scenarios best illustrates the concept of a terministic screen?

<p>A speech that uses complex jargon confusing the audience (C)</p> Signup and view all the answers

How did Burke view criticism compared to Aristotle?

<p>Burke emphasized criticism while Aristotle focused on persuasion (D)</p> Signup and view all the answers

In the context of Burke's theory, what role does guilt play in rhetoric?

<p>It motivates individuals to identify with others (C)</p> Signup and view all the answers

Which key concept is NOT typically associated with Kenneth Burke's Dramatism?

<p>Hegemony (A)</p> Signup and view all the answers

What does the concept of hegemony in cultural studies refer to?

<p>The dominance of one group over others through cultural means (D)</p> Signup and view all the answers

What strategy is suggested for understanding Burke's complex theory effectively?

<p>Considering concepts holistically and how they interact (C)</p> Signup and view all the answers

Which group is likely to have a higher level of ego-involvement when it comes to nationalized healthcare?

<p>Group B, who opposes nationalized healthcare (A), Group A, who supports universal healthcare (B)</p> Signup and view all the answers

How does the level of ego-involvement affect the latitude of acceptance for Group A?

<p>It increases the latitude of acceptance significantly (B)</p> Signup and view all the answers

What is the likely latitude of rejection for Group B regarding the universal healthcare proposal?

<p>They have a strong negative view of the proposal (D)</p> Signup and view all the answers

Which theory explains the relationship between beliefs and behavioral intentions?

<p>Theory of Reasoned Action (A)</p> Signup and view all the answers

What additional component does the Theory of Planned Behavior add to the Theory of Reasoned Action?

<p>Perceived Behavioral Control (D)</p> Signup and view all the answers

How might the Boomerang Effect influence persuading Group B about the universal healthcare proposal?

<p>It could strengthen their opposition to the proposal (A)</p> Signup and view all the answers

What is the best strategy to avoid the Boomerang Effect when trying to convince a hostile audience?

<p>Acknowledge their concerns and find common ground (D)</p> Signup and view all the answers

For Group C, regarding the proposal for nationalized healthcare, what is their likely stance?

<p>They are indifferent and lack a firm opinion (D)</p> Signup and view all the answers

What is an appropriate application of the Theory of Planned Behavior (TPB) in the context of students deciding to take online classes during the pandemic?

<p>TPB can analyze decisions based on attitudes, subjective norms, and perceived control. (B)</p> Signup and view all the answers

In analyzing attitudes towards taking a full schedule of remote classes, what are the essential components to consider?

<p>Beliefs about outcomes and evaluations of those outcomes. (B)</p> Signup and view all the answers

What factors should be assessed to understand subjective norms regarding taking online classes?

<p>Parents' and siblings' beliefs, and the motivations to comply with those beliefs. (D)</p> Signup and view all the answers

Which aspect is considered part of perceived behavioral control when deciding to take online courses?

<p>Belief in one's ability to manage online learning based on prior experiences. (C)</p> Signup and view all the answers

How do attitude, subjective norms, and perceived behavioral control collectively impact behavioral intention?

<p>They combine to shape the intention and ultimate decision regarding enrollment. (A)</p> Signup and view all the answers

What are the two distinct routes to attitude change proposed by the Elaboration Likelihood Model?

<p>Central route and peripheral route. (B)</p> Signup and view all the answers

Why is it important to consider both central and peripheral routes in analyzing campaign ads?

<p>Different routes appeal to different types of audiences and influence attitudes. (C)</p> Signup and view all the answers

What is the primary focus of the Theory of Planned Behavior?

<p>Behavior that is voluntary, rational, and controllable (B)</p> Signup and view all the answers

When analyzing motivation to comply with normative beliefs, which is a crucial element?

<p>The pressure felt to meet the expectations of significant others. (B)</p> Signup and view all the answers

Which component of the Theory of Reasoned Action assesses an individual's beliefs about outcomes?

<p>Attitude toward behavior (A)</p> Signup and view all the answers

In the context of Social Judgment Theory, what effect can very high ego-involvement have on the latitudes of acceptance?

<p>Narrow the latitude of acceptance (C)</p> Signup and view all the answers

Which of the following best describes a terministic screen?

<p>A lens through which reality is reflected, selected, and deflected (C)</p> Signup and view all the answers

Which two elements underpin narrative rationality as per the Narrative Paradigm?

<p>Coherence and fidelity (B)</p> Signup and view all the answers

What does the concept of 'myth' in semiotics refer to?

<p>A culturally shared system of meanings (C)</p> Signup and view all the answers

According to the Elaboration Likelihood Model, which route involves careful consideration of message content?

<p>Central route (D)</p> Signup and view all the answers

What does the term 'consubstantiality' relate to in the concept of identification?

<p>The mutual connection between individuals and groups (A)</p> Signup and view all the answers

What phenomenon does the 'boomerang effect' describe in Social Judgment Theory?

<p>The tendency for a persuasive message to reinforce opposing views (A)</p> Signup and view all the answers

Which type of audience is characterized by a lack of strong opinions and a middle ground stance?

<p>Neutral audience (A)</p> Signup and view all the answers

Which route is most commonly used when faced with a persuasive message?

<p>Peripheral route (C)</p> Signup and view all the answers

What is one reason a voter may continue to support a candidate despite cognitive dissonance?

<p>The voter values party loyalty over ethics. (D)</p> Signup and view all the answers

Which strategy is NOT commonly used to reduce cognitive dissonance?

<p>Confronting contradictions (A)</p> Signup and view all the answers

If a person accepts $10 to promote a despised candidate, what is likely to happen to their attitude towards that behavior?

<p>They will feel more positively about the candidate. (B)</p> Signup and view all the answers

Which type of political campaign messages is more likely to be processed along the central route?

<p>Substantial policy analysis statements. (D)</p> Signup and view all the answers

In cognitive dissonance, what might a voter do to reduce the discomfort of supporting a candidate who fails to deliver on promises?

<p>Minimize the importance of the promises. (A)</p> Signup and view all the answers

What does the ELM model analyze in relation to processing persuasive messages?

<p>Conditions for central and peripheral processing. (D)</p> Signup and view all the answers

Which of the following is likely a peripheral cue in persuasive messaging?

<p>Celebrity endorsements. (C)</p> Signup and view all the answers

Flashcards

Final Exam Date

Wednesday, December 11, 10:30 AM

Final Exam Format

Multiple Choice and True/False questions.

Exam Scope

Material after midterm exam

Study Resources

Course readings, lectures, PPTs, D2L review questions, and afirstlook.com.

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Consistent Readings

Essential for good exam performance

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Rhetorical Critic

Someone who analyzes and interprets rhetoric, focusing on the strategies and effects of communication.

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Identification & Consubstantiality

The process of creating shared meaning and understanding with an audience through emphasizing common ground, experiences, and values.

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Terministic Screens

The lens through which we interpret the world, shaping our perception and communication based on our language and experiences.

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Narrative Paradigm

A perspective that argues that humans are storytelling beings and that our understanding of the world is shaped by narratives.

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Narrative Rationality: Coherence & Fidelity

A way of evaluating narratives based on how consistent and believable they are in relation to our experiences.

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Signifier

The physical form of a sign (a word, image, sound, etc.).

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Signified

The concept or meaning associated with a signifier.

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Denotation & Connotation

Denotation: The literal meaning of a sign. Connotation: The emotional, cultural, or symbolic associations that a sign evokes.

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Attitude Toward Behavior

An individual's overall evaluation of a specific behavior or action.

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Subjective Norm Component

The social pressure an individual perceives to perform a behavior.

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Ego-Involvement

The level of personal importance or relevance a person attaches to an issue or topic.

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Latitude of Acceptance

The range of opinions or positions that a person finds acceptable on a particular issue.

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Latitude of Rejection

The range of opinions or positions that a person finds unacceptable on a particular issue.

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Latitude of Noncommitment

The range of opinions or positions that a person is neither strongly for nor against.

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Anchor Point

A person's most preferred position or opinion on a particular issue.

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Boomerang Effect

When a persuasive message backfires and causes the recipient to move further away from the desired position.

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Theory of Reasoned Action (TRA)

A theory that explains how attitudes, beliefs, and subjective norms influence people's intentions to behave in a certain way.

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Theory of Planned Behavior (TPB)

An extension of the TRA that adds the concept of perceived behavioral control, which refers to people's belief in their ability to perform a behavior.

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Peripheral Route

A route of persuasion that relies on superficial cues like attractiveness or emotional appeals, rather than logical arguments.

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Central Route

A route of persuasion based on careful consideration of the message's logic, evidence, and arguments.

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Cognitive Dissonance

The mental discomfort experienced when holding two conflicting beliefs or when your actions contradict your beliefs.

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Reducing Cognitive Dissonance

Strategies used to alleviate the discomfort caused by cognitive dissonance.

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Strategies for Reducing Dissonance

Four common strategies: Change belief, change behavior, add new beliefs, minimize importance.

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Festinger's $1/$20 Experiment

Demonstrated that people who are paid less for a boring task are more likely to change their attitude about the task to justify their actions.

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Attitude Change and Justification

When we are paid a small amount for a behavior, we need to justify it more by altering our attitude towards it.

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Political Campaign Messages

Messages that are more likely to be processed centrally are those that are presented in a logical and well-supported manner and are relevant to the receiver's existing beliefs.

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Attitude

A person's overall evaluation of a behavior, based on their beliefs about the outcomes of that behavior and their evaluation of those outcomes.

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Subjective Norm

The perceived social pressure to perform or not perform a behavior, based on beliefs about what important others would think.

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Normative Belief

A belief about what a specific person or group thinks about the behavior.

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Perceived Behavioral Control

The degree to which a person believes they can successfully perform the behavior, influenced by past experiences and perceived obstacles.

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Elaboration Likelihood Model

A model that explains how persuasive messages lead to attitude change, through either a central or peripheral route.

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Burke's Dramatism

A rhetorical theory that focuses on how humans use language and symbols to create meaning and understanding. It suggests that rhetoric aims to reduce guilt and achieve identification through shared experiences and values.

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Consubstantiality

Burke's term for identification, achieved when individuals share common experiences, values, or perspectives, leading to a sense of shared substance.

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Ideology

A set of beliefs, values, and assumptions that shape our understanding of the world and influence our actions. It often reflects power structures and societal norms.

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Hegemony

The dominance of one group's ideas and values over others, often maintaining the status quo and reinforcing power imbalances.

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How to Analyze Rhetoric with Burke's Theory

Use identification, consubstantiality, and terministic screens to analyze the persuader's motives, strategies, and effectiveness. Consider how they build common ground and use language to frame reality.

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Purging Guilt

Burke suggests that rhetoric helps us to alleviate guilt by finding common ground with others, sharing responsibility, and creating a sense of belonging.

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Reframing a Message

To change the message's framing, vocabulary, or appeal to better connect with a specific audience. It involves recognizing and tailoring your message to their terministic screens.

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Study Notes

COM 213 Public Communication Final Exam Review

  • Exam Format: Approximately 50 multiple-choice and true/false questions
  • Date: Wednesday, December 11, 10:30 AM
  • No Alternate Dates: No alternative exam dates are available
  • Exam Scope: Focuses on new material since the midterm
  • Preparation: Utilize assigned course readings, lecture notes, PowerPoint slides, D2L resources, and relevant materials from www.afirstlook.com
  • Study Tip: Thorough understanding of course theories and concepts is crucial for success. Consult with the instructor during office hours if needed.

Chapter 18: Dramatism

  • Rhetorical Critic: Focus on the rhetoric of others (politicians, writers, etc.)
  • Identification/Consubstantiality: Emphasizes the importance of identification
  • Terministic Screens: How language influences our view of reality

Chapter 34: Cultural Studies

  • Ideology/Hegemony: Understanding the definitions, and comparing the details presented to/from textbook
  • Hegemony: This is different from text definition and needs to be studied from the class sessions

Chapter 19: Narrative Paradigm

  • Narrative/Narration: Important terms to understand their meaning and how they relate
  • Narrative Paradigm: Understand the paradigm
  • Narrative Rationality: Coherence and fidelity are crucial aspects

Chapter 33: Semiotics

  • Signifier/Signified: Understand the meaning of these terms according to the chapter and the subsequent class sessions.
  • Denotation/Connotation: Understand the difference between these types of signification, and their application in specific scenarios.
  • Myth: Understand the definition of myth according to the given chapter

Chapter 14: Social Judgment Theory

  • Cognitive Dissonance The chapter focuses on attitudes and behavior change.
  • Different Audience Understanding the concepts for different audiences.

Chapter 15: Elaboration Likelihood Model

  • Elaboration Likelihood Model (ELM): Central and peripheral routes.
  • Persuasive Messages: Evaluate how a person receives and interprets messages.
  • Political advertisement: Apply the concepts of the model to analyze political advertisements

Chapter 16: Cognitive Dissonance Theory

  • Cognitive Dissonance Strategies for reducing/decreasing dissonance
  • 1/1/1/20 experiment, Consider implications of reward and attitudes

Supplemental Review Questions

  • Scenarios: Analyze hypothetical communication scenarios using relevant theories.
  • Review Questions: Apply theories and concepts to different hypothetical and real-world situations

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COM 213 Public Communication Final Exam Review Fall 2024 PDF

Description

Prepare for the COM 213 Public Communication final exam with this comprehensive review covering key concepts from Chapters 18 and 34. Focus on new materials since the midterm, including dramatism, cultural studies, and rhetorical theories. Ensure you understand course theories and consult resources and the instructor for further guidance.

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