COM 213 Final Exam Review

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Questions and Answers

What describes the level of ego-involvement for Group A regarding the healthcare proposal?

  • Moderate, as they are uncertain about their stance.
  • Variable, depending on individual perspectives within the group.
  • High, indicating strong support for nationalized healthcare. (correct)
  • Low, since they are indifferent to the proposal.

How does the level of ego-involvement influence Group C's latitude of acceptance?

  • It broadens their latitude of acceptance due to lack of strong opinion. (correct)
  • It has no effect on their latitude of acceptance.
  • It creates a rejection to any proposal offered.
  • It narrows their latitude of acceptance significantly.

Which group is likely to categorize the healthcare proposal within a latitude of rejection?

  • Group C, due to their indifference.
  • Group A, as they favor nationalized healthcare.
  • All groups categorize it similarly.
  • Group B, who strongly oppose the concept of nationalized healthcare. (correct)

What is a potential anchor point for Group A regarding the healthcare proposal?

<p>Valuing free medical insurance as a fundamental right. (A)</p> Signup and view all the answers

What distinguishes the Theory of Planned Behavior from the Theory of Reasoned Action?

<p>It incorporates the concept of Perceived Behavioral Control. (C)</p> Signup and view all the answers

Which strategy is most effective in avoiding the Boomerang Effect when persuading Group B?

<p>Acknowledge their concerns while presenting evidence. (D)</p> Signup and view all the answers

What approach should you take with Group C to encourage support for the healthcare proposal?

<p>Link the proposal to their personal experiences and interests. (A)</p> Signup and view all the answers

What does the latitude of rejection signify for Group B regarding the healthcare proposal?

<p>They are firmly against the proposal and unlikely to change their view. (D)</p> Signup and view all the answers

What is the primary purpose of the Theory of Planned Behavior in analyzing decisions?

<p>To understand the impact of normative beliefs on decision-making. (B)</p> Signup and view all the answers

Which component of the Theory of Planned Behavior refers to a person's evaluation of their ability to perform a behavior?

<p>Perceived behavioral control (B)</p> Signup and view all the answers

In the context of the Elaboration Likelihood Model, what defines the central route to attitude change?

<p>Attitude change through careful and thoughtful consideration. (C)</p> Signup and view all the answers

What factor can lead to a boomerang effect in persuasive communication?

<p>Changing attitudes with strong counterarguments. (B)</p> Signup and view all the answers

What is the difference between the Theory of Reasoned Action and the Theory of Planned Behavior?

<p>TPB adds perceived control to the factors influencing intention. (D)</p> Signup and view all the answers

What does the latitude of acceptance refer to in persuasion theories?

<p>The range of opinions one is willing to consider. (D)</p> Signup and view all the answers

Which of the following can significantly influence subjective norms in decision-making?

<p>Societal norms and expectations (A)</p> Signup and view all the answers

How does high ego-involvement relate to the latitude of rejection in persuasion?

<p>High ego-involvement typically increases the latitude of rejection. (D)</p> Signup and view all the answers

What is a key factor in the healthcare debate that affects ego-involvement?

<p>Personal values and beliefs (C)</p> Signup and view all the answers

Which of the following best describes anchor points in persuasive communication?

<p>The initial position from which people evaluate new information (C)</p> Signup and view all the answers

What differentiates the Theory of Reasoned Action from the Theory of Planned Behavior?

<p>Inclusion of perceived behavioral control (C)</p> Signup and view all the answers

What is the latitude of acceptance in the context of social judgment theory?

<p>The range of ideas a person finds acceptable (C)</p> Signup and view all the answers

What does the boomerang effect imply in the context of persuasion?

<p>An attempt to persuade that results in the opposite effect (B)</p> Signup and view all the answers

In the context of attitudes towards universal healthcare, what does the term 'latitude of rejection' refer to?

<p>Concepts individuals actively dispute (D)</p> Signup and view all the answers

How does ego-involvement impact an individual's response to healthcare debates?

<p>It increases attachment to existing beliefs (B)</p> Signup and view all the answers

What role does narrative coherence play in persuasive storytelling?

<p>It helps the story be understood and relatable (D)</p> Signup and view all the answers

Flashcards

Ego-involvement

The degree to which an issue is personally important to an individual.

Latitude of Acceptance

Range of attitudes a person finds acceptable.

Latitude of Noncommitment

Range of attitudes a person is neutral about.

Latitude of Rejection

Range of attitudes a person finds unacceptable.

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Anchor Point

Individual's central position on a given issue.

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Boomerang Effect

Effect where persuasion efforts backfire and cause the opposite reaction.

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Theory of Reasoned Action (TRA)

A theory explaining how attitudes and subjective norms affect behaviors.

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Theory of Planned Behavior (TPB)

TRA extended to include perceived behavioral control and intentions, predicting future behaviors.

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Theory of Planned Behavior

A theory that explains how people's attitudes, subjective norms, and perceived behavioral control influence their intentions and behaviors.

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Attitude toward behavior

Positive or negative evaluation of engaging in a particular behavior, in this case, taking a full online schedule.

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Subjective norm

Individual's belief about what significant others (e.g., family, friends) think about a specific behavior.

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Perceived behavioral control

Individual's belief about their ability to perform a behavior, considering factors like past experiences and resources.

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Behavioral intention

A person's readiness to perform a particular behavior. A direct precursor to the action itself.

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Elaboration Likelihood Model

A model that explains how attitudes change through either central or peripheral processing routes.

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Central route to persuasion

Attitude change that's based on careful consideration and evaluation of the message's content.

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Peripheral route to persuasion

Attitude change that's influenced by factors irrelevant to the message's content, such as the source's attractiveness or emotional appeals.

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Narrative Paradigm

A theory in rhetoric arguing that humans are storytellers and that persuasive communication is often based on storytelling.

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Narrative Coherence

The internal consistency and believability of a story.

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Narrative Fidelity

The congruence between the values of a story and the values of the audience.

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Semiotics

The study of signs and symbols and how they create meaning.

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Signifier

The physical form of a sign, like the word "diamond".

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Signified

The meaning associated with a sign, like the value of the diamond.

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Social Judgment Theory

A theory focusing on how people evaluate messages based on their existing attitudes.

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Universal Healthcare

A healthcare system where healthcare services and coverage are available to all citizens.

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Study Notes

COM 213 Final Exam Review

  • Format: 50 multiple-choice and true/false questions
  • Date: Wednesday, December 11, 10:30 a.m.
  • Coverage: New material since the midterm. Material covered on the review sheet is representative; anything not on the sheet will not be on the exam.
  • Preparation: Use assigned readings, lectures, PowerPoint notes, D2L review questions, and www.afirstlook.com. Reviewing course readings is crucial for good performance.

Chapter 18: Dramatism

  • Key Concepts: Rhetorical critic, identification, consubstantiality, terministic screens.
  • General Focus: Understanding how communication theories can be used to critique rhetoric, understand how rhetoric works, and understand why identification is a powerful strategy.

Chapter 34: Cultural Studies

  • Key Concepts: Ideology, hegemony.
  • Note: Focus on definitions from the Ideology/Hegemony class sessions. Textbook definitions may differ slightly.
  • General Focus: Understanding how cultural institutions, media, and messaging shape social beliefs.

Chapter 19: Narrative Paradigm

  • Key Concepts: Narrative/narration, paradigm, narrative rationality (coherence, fidelity), content, form.
  • General Focus: Understanding storytelling's importance in communication.

Chapter 33: Semiotics

  • Key Concepts: Signifier, signified, denotation, connotation, myth.
  • General Focus: Understanding how symbols carry meaning in communication.

Chapter 14: Social Judgment Theory

  • General Focus: Understanding how attitudes are formed from pre-existing biases.

Chapter 15: Elaboration Likelihood Model

  • Key Concepts: Central route, peripheral route, message elaboration.
  • General Focus: Understanding how persuasive communication affects persuasion attitudes.

Chapter 16: Cognitive Dissonance Theory

  • Key Concepts: Cognitive dissonance, selective exposure, post-decision dissonance, self-affirmation, minimal justification hypothesis.
  • General Focus: Understanding how attitudes are formed.

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