COM 213 Final Exam Review
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What describes the level of ego-involvement for Group A regarding the healthcare proposal?

  • Moderate, as they are uncertain about their stance.
  • Variable, depending on individual perspectives within the group.
  • High, indicating strong support for nationalized healthcare. (correct)
  • Low, since they are indifferent to the proposal.

    • How does the level of ego-involvement influence Group C's latitude of acceptance?

  • It broadens their latitude of acceptance due to lack of strong opinion. (correct)
  • It has no effect on their latitude of acceptance.
  • It creates a rejection to any proposal offered.
  • It narrows their latitude of acceptance significantly.

    • Which group is likely to categorize the healthcare proposal within a latitude of rejection?

  • Group C, due to their indifference.
  • Group A, as they favor nationalized healthcare.
  • All groups categorize it similarly.
  • Group B, who strongly oppose the concept of nationalized healthcare. (correct)

    • What is a potential anchor point for Group A regarding the healthcare proposal?

    <p>Valuing free medical insurance as a fundamental right.</p> Signup and view all the answers

    What distinguishes the Theory of Planned Behavior from the Theory of Reasoned Action?

    <p>It incorporates the concept of Perceived Behavioral Control.</p> Signup and view all the answers

    Which strategy is most effective in avoiding the Boomerang Effect when persuading Group B?

    <p>Acknowledge their concerns while presenting evidence.</p> Signup and view all the answers

    What approach should you take with Group C to encourage support for the healthcare proposal?

    <p>Link the proposal to their personal experiences and interests.</p> Signup and view all the answers

    What does the latitude of rejection signify for Group B regarding the healthcare proposal?

    <p>They are firmly against the proposal and unlikely to change their view.</p> Signup and view all the answers

    What is the primary purpose of the Theory of Planned Behavior in analyzing decisions?

    <p>To understand the impact of normative beliefs on decision-making.</p> Signup and view all the answers

    Which component of the Theory of Planned Behavior refers to a person's evaluation of their ability to perform a behavior?

    <p>Perceived behavioral control</p> Signup and view all the answers

    In the context of the Elaboration Likelihood Model, what defines the central route to attitude change?

    <p>Attitude change through careful and thoughtful consideration.</p> Signup and view all the answers

    What factor can lead to a boomerang effect in persuasive communication?

    <p>Changing attitudes with strong counterarguments.</p> Signup and view all the answers

    What is the difference between the Theory of Reasoned Action and the Theory of Planned Behavior?

    <p>TPB adds perceived control to the factors influencing intention.</p> Signup and view all the answers

    What does the latitude of acceptance refer to in persuasion theories?

    <p>The range of opinions one is willing to consider.</p> Signup and view all the answers

    Which of the following can significantly influence subjective norms in decision-making?

    <p>Societal norms and expectations</p> Signup and view all the answers

    How does high ego-involvement relate to the latitude of rejection in persuasion?

    <p>High ego-involvement typically increases the latitude of rejection.</p> Signup and view all the answers

    What is a key factor in the healthcare debate that affects ego-involvement?

    <p>Personal values and beliefs</p> Signup and view all the answers

    Which of the following best describes anchor points in persuasive communication?

    <p>The initial position from which people evaluate new information</p> Signup and view all the answers

    What differentiates the Theory of Reasoned Action from the Theory of Planned Behavior?

    <p>Inclusion of perceived behavioral control</p> Signup and view all the answers

    What is the latitude of acceptance in the context of social judgment theory?

    <p>The range of ideas a person finds acceptable</p> Signup and view all the answers

    What does the boomerang effect imply in the context of persuasion?

    <p>An attempt to persuade that results in the opposite effect</p> Signup and view all the answers

    In the context of attitudes towards universal healthcare, what does the term 'latitude of rejection' refer to?

    <p>Concepts individuals actively dispute</p> Signup and view all the answers

    How does ego-involvement impact an individual's response to healthcare debates?

    <p>It increases attachment to existing beliefs</p> Signup and view all the answers

    What role does narrative coherence play in persuasive storytelling?

    <p>It helps the story be understood and relatable</p> Signup and view all the answers

    Study Notes

    COM 213 Final Exam Review

    • Format: 50 multiple-choice and true/false questions
    • Date: Wednesday, December 11, 10:30 a.m.
    • Coverage: New material since the midterm. Material covered on the review sheet is representative; anything not on the sheet will not be on the exam.
    • Preparation: Use assigned readings, lectures, PowerPoint notes, D2L review questions, and www.afirstlook.com. Reviewing course readings is crucial for good performance.

    Chapter 18: Dramatism

    • Key Concepts: Rhetorical critic, identification, consubstantiality, terministic screens.
    • General Focus: Understanding how communication theories can be used to critique rhetoric, understand how rhetoric works, and understand why identification is a powerful strategy.

    Chapter 34: Cultural Studies

    • Key Concepts: Ideology, hegemony.
    • Note: Focus on definitions from the Ideology/Hegemony class sessions. Textbook definitions may differ slightly.
    • General Focus: Understanding how cultural institutions, media, and messaging shape social beliefs.

    Chapter 19: Narrative Paradigm

    • Key Concepts: Narrative/narration, paradigm, narrative rationality (coherence, fidelity), content, form.
    • General Focus: Understanding storytelling's importance in communication.

    Chapter 33: Semiotics

    • Key Concepts: Signifier, signified, denotation, connotation, myth.
    • General Focus: Understanding how symbols carry meaning in communication.

    Chapter 14: Social Judgment Theory

    • General Focus: Understanding how attitudes are formed from pre-existing biases.

    Chapter 15: Elaboration Likelihood Model

    • Key Concepts: Central route, peripheral route, message elaboration.
    • General Focus: Understanding how persuasive communication affects persuasion attitudes.

    Chapter 16: Cognitive Dissonance Theory

    • Key Concepts: Cognitive dissonance, selective exposure, post-decision dissonance, self-affirmation, minimal justification hypothesis.
    • General Focus: Understanding how attitudes are formed.

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    COM 213 Public Communication Final Exam Review Fall 2024 PDF

    Description

    Prepare for the COM 213 final exam with this review quiz covering key concepts from Chapters 18 and 34. Focus on rhetorical criticism, identification, consubstantiality, and ideological theories. Use this quiz to reinforce your understanding of the materials provided in class and readings.

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