Podcast
Questions and Answers
What is a characteristic of cognitive decision-making?
What is a characteristic of cognitive decision-making?
- Focused solely on aesthetics
- Based on peer influence
- Deliberative and information-based (correct)
- Impulsive and emotional
Which example represents emotional decision-making?
Which example represents emotional decision-making?
- Choosing an insurance policy
- Comparing prices of similar items
- Buying a wool-lined jacket in Hawaii for sentimental reasons (correct)
- Selecting a phone plan with the best value
What is an example of a decision that combines cognitive and emotional components?
What is an example of a decision that combines cognitive and emotional components?
- Selecting a policy for health insurance
- Picking a grocery store based on proximity
- Buying a house purely based on location
- Purchasing a smartphone for functionality and style (correct)
In which scenario does cognitive decision-making dominate?
In which scenario does cognitive decision-making dominate?
Which factor would primarily influence an emotional decision?
Which factor would primarily influence an emotional decision?
Which type of product is more likely to involve emotional decision-making?
Which type of product is more likely to involve emotional decision-making?
How can marketers appeal to emotional decision-makers?
How can marketers appeal to emotional decision-makers?
Which type of decision is faster?
Which type of decision is faster?
An emotional decision is likely to be:
An emotional decision is likely to be:
What type of decision involves both emotional and cognitive elements?
What type of decision involves both emotional and cognitive elements?
What defines high-involvement decision-making?
What defines high-involvement decision-making?
Low-involvement purchases typically involve:
Low-involvement purchases typically involve:
Which of the following is an example of a high-involvement purchase?
Which of the following is an example of a high-involvement purchase?
Which context suits low-involvement decision-making?
Which context suits low-involvement decision-making?
What strategy might marketers use for low-involvement products?
What strategy might marketers use for low-involvement products?
High-involvement decisions are likely when:
High-involvement decisions are likely when:
What is a key characteristic of low-involvement purchases?
What is a key characteristic of low-involvement purchases?
Which scenario represents high-involvement decision-making?
Which scenario represents high-involvement decision-making?
Marketers targeting high-involvement buyers should:
Marketers targeting high-involvement buyers should:
Low-involvement decisions often rely on:
Low-involvement decisions often rely on:
What does "satisficing" mean in decision-making?
What does "satisficing" mean in decision-making?
When do consumers tend to satisfice?
When do consumers tend to satisfice?
Optimizing occurs when:
Optimizing occurs when:
Which scenario demonstrates satisficing?
Which scenario demonstrates satisficing?
A satisficer is likely to:
A satisficer is likely to:
Which situation typically requires optimizing?
Which situation typically requires optimizing?
Satisficing often results in:
Satisficing often results in:
What is a key advantage of satisficing?
What is a key advantage of satisficing?
Optimizing tends to occur when:
Optimizing tends to occur when:
Which of the following encourages satisficing?
Which of the following encourages satisficing?
What is a characteristic of compensatory decision-making?
What is a characteristic of compensatory decision-making?
Noncompensatory decision-making involves:
Noncompensatory decision-making involves:
Which of the following is an example of compensatory decision-making?
Which of the following is an example of compensatory decision-making?
When does noncompensatory decision-making dominate?
When does noncompensatory decision-making dominate?
Compensatory decision-making is suitable when:
Compensatory decision-making is suitable when:
Which strategy is consistent with noncompensatory decision-making?
Which strategy is consistent with noncompensatory decision-making?
What is the primary benefit of compensatory decision-making?
What is the primary benefit of compensatory decision-making?
Noncompensatory rules often apply to:
Noncompensatory rules often apply to:
A consumer rejecting all smartphones without 5G capabilities demonstrates:
A consumer rejecting all smartphones without 5G capabilities demonstrates:
Compensatory models are less effective when:
Compensatory models are less effective when:
Flashcards
Cognitive Decision Making
Cognitive Decision Making
A decision-making process that is deliberative, based on information, and rational.
Emotional Decision Making
Emotional Decision Making
A decision-making process heavily influenced by feelings and personal emotions.
High-involvement Decision Making
High-involvement Decision Making
A purchase decision with significant risk and effort, involving extensive research and evaluation.
Low-involvement Decision Making
Low-involvement Decision Making
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Satisficing
Satisficing
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Optimizing
Optimizing
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Compensatory Decision Making
Compensatory Decision Making
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Noncompensatory Decision Making
Noncompensatory Decision Making
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Study Notes
Cognitive vs. Emotional Decision Making
- Cognitive decision-making is characterized by a deliberative and information-based approach.
- Emotional decision-making is based on feelings and subjective evaluations.
- An example of emotional decision-making is purchasing a wool-lined jacket in Hawaii for sentimental reasons.
- An example of a decision combining cognitive and emotional components is purchasing a smartphone for both functionality and style.
- Cognitive decision-making dominates in scenarios like choosing a financial investment.
- Emotional decisions are primarily influenced by aesthetics and personal attachment.
High-Involvement vs. Low-Involvement Decision Making
- High-involvement decisions are associated with significant risk and deliberation. Examples include purchasing a new car or researching vacation destinations.
- Low-involvement decisions are routine-based, requiring minimal effort. Routine grocery shopping is an example.
- Low-involvement purchases rely heavily on brand loyalty and habit.
Optimizing vs. Satisficing Decision Making
- Satisficing involves selecting an option that meets minimal requirements. Choosing the first acceptable hotel option is an example.
- Optimizing involves finding the absolute best option, often requiring significant time and effort. An example is researching laptops for months.
Compensatory vs. Noncompensatory Decision Making
- Compensatory decision-making involves trade-offs between different attributes. This is useful when multiple attributes matter for a decision.
- Noncompensatory decision-making involves eliminating options that don't meet specific requirements like rejecting all smartphones lacking 5G.
- Noncompensatory strategies are often effective when dealing with high-risk decisions with specific criteria.
- Compensatory models are less effective when faced with strict requirements from consumers.
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Description
This quiz explores the differences between cognitive and emotional decision-making processes. It covers high-involvement versus low-involvement decisions, providing examples for each type. Test your understanding of how emotions and cognition influence decision-making!
