Podcast
Questions and Answers
What is the primary difference between experiential and reflective cognition?
What is the primary difference between experiential and reflective cognition?
- The level of mental effort involved (correct)
- The level of creativity involved
- The type of activity being performed
- The level of expertise required
What mode of cognition is similar to Don Norman's experiential mode?
What mode of cognition is similar to Don Norman's experiential mode?
- Slow thinking
- Reflective thinking
- Logical thinking
- Fast thinking (correct)
What is an example of an activity that requires reflective cognition?
What is an example of an activity that requires reflective cognition?
- Watching a video
- Having a conversation
- Driving a car
- Designing a product (correct)
What is the difference between fast and slow thinking?
What is the difference between fast and slow thinking?
What is an example of an activity that requires experiential cognition?
What is an example of an activity that requires experiential cognition?
What is the main difference between fast and slow thinking in terms of arithmetic equations?
What is the main difference between fast and slow thinking in terms of arithmetic equations?
What is another way of describing cognition besides experiential and reflective modes?
What is another way of describing cognition besides experiential and reflective modes?
What is involved in slow thinking?
What is involved in slow thinking?
Which of the following is considered one of the main kinds of cognitive processes?
Which of the following is considered one of the main kinds of cognitive processes?
What cognitive process is primarily involved when recognizing letters and words?
What cognitive process is primarily involved when recognizing letters and words?
Which cognitive processes are described as most relevant for interaction design?
Which cognitive processes are described as most relevant for interaction design?
What action typically requires the involvement of multiple cognitive processes, such as attending to text and recognizing words?
What action typically requires the involvement of multiple cognitive processes, such as attending to text and recognizing words?
How might someone who knows exactly what they want find information?
How might someone who knows exactly what they want find information?
What might a person do when they are unsure of what they are looking for in information?
What might a person do when they are unsure of what they are looking for in information?
When eating at a restaurant and having a vague idea of what to eat, how might a person determine their choice?
When eating at a restaurant and having a vague idea of what to eat, how might a person determine their choice?
Which example signifies the use of both scanning and matching goals with available information?
Which example signifies the use of both scanning and matching goals with available information?
Study Notes
Modes of Cognition
- Experiential cognition: a state of mind where people perceive, act, and react to events around them intuitively and effortlessly, requiring a certain level of expertise and engagement, e.g. driving a car, reading a book, having a conversation.
- Reflective cognition: involves mental effort, attention, judgment, and decision-making, which can lead to new ideas and creativity, e.g. designing, learning, and writing a report.
Fast and Slow Thinking
- Fast thinking: instinctive, reflexive, and effortless, with no sense of voluntary control, e.g. solving simple arithmetic equations quickly.
- Slow thinking: takes more time, is more logical and demanding, and requires greater concentration, e.g. solving complex arithmetic equations that require externalization.
Describing Cognition
- Cognition can be described in terms of the context in which it takes place, the tools that are employed, the artifacts and interfaces that are used, and the people involved.
- Cognition can be distributed, situated, extended, and embodied.
Cognitive Processes
- Attention: essential for interaction design, involved in activities such as reading a book.
- Perception: involved in recognizing and making sense of letters and words.
- Memory: essential for interaction design, involves storing and retrieving information.
- Learning: occurs through various cognitive processes, including attention, perception, and memory.
- Reading, speaking, and listening: involve cognitive processes such as attention, perception, and memory.
- Problem-solving, planning, reasoning, and decision-making: complex cognitive processes that involve multiple interactions.
Interdependence of Cognitive Processes
- Many cognitive processes are interdependent, with several involved in a given activity, e.g. reading a book involves attention, perception, memory, and learning.
- It is rare for one cognitive process to occur in isolation.
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Description
This quiz explores the various modes of cognition, including experiential and reflective cognition, and how they differ in terms of expertise, engagement, and intuition.
