Podcast
Questions and Answers
What scent is primarily associated with Robusta beans?
What scent is primarily associated with Robusta beans?
How can the aroma of coffee positively impact mental performance?
How can the aroma of coffee positively impact mental performance?
What makes bamboo a favorable material for candle containers?
What makes bamboo a favorable material for candle containers?
What impact do scented candles have on mental health according to the content?
What impact do scented candles have on mental health according to the content?
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What percentage of Silica does bamboo typically contain?
What percentage of Silica does bamboo typically contain?
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How does Lumière Candles differentiate their products from ordinary scented candles?
How does Lumière Candles differentiate their products from ordinary scented candles?
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Which type of environment is enhanced by the burning of scented candles according to the content?
Which type of environment is enhanced by the burning of scented candles according to the content?
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What is described as a common characteristic of a sophisticated lifestyle?
What is described as a common characteristic of a sophisticated lifestyle?
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What is the primary benefit of citrus scents in relation to mental health?
What is the primary benefit of citrus scents in relation to mental health?
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Which pricing strategy is utilized by Lumière Candles?
Which pricing strategy is utilized by Lumière Candles?
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What is a key promotional strategy for Lumière Candles?
What is a key promotional strategy for Lumière Candles?
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Who is NOT identified as part of Lumière Candles' target audience?
Who is NOT identified as part of Lumière Candles' target audience?
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What kind of materials does Lumière Candles prioritize in its production?
What kind of materials does Lumière Candles prioritize in its production?
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Which of the following is NOT listed as a distribution channel for Lumière Candles?
Which of the following is NOT listed as a distribution channel for Lumière Candles?
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Lumière Candles aims to support local communities through what type of sourcing?
Lumière Candles aims to support local communities through what type of sourcing?
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What key value does Lumière Candles promote through its product offerings?
What key value does Lumière Candles promote through its product offerings?
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What is one significant benefit of e-commerce mentioned in relation to reaching clientele?
What is one significant benefit of e-commerce mentioned in relation to reaching clientele?
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Which social media platforms can be used to present products as appealing images?
Which social media platforms can be used to present products as appealing images?
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How can companies align their brand with consumer values regarding environmental consciousness?
How can companies align their brand with consumer values regarding environmental consciousness?
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What potential impact does global warming have on raw materials sourced from agricultural areas?
What potential impact does global warming have on raw materials sourced from agricultural areas?
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What is a crucial criterion for the production of candles in relation to consumer safety?
What is a crucial criterion for the production of candles in relation to consumer safety?
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What type of packaging can improve the brand's raw appearance and meet consumer preferences?
What type of packaging can improve the brand's raw appearance and meet consumer preferences?
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What is one potential legal risk associated with candle production?
What is one potential legal risk associated with candle production?
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What aspect of consumer behavior is noted as a benefit for businesses that are environmentally conscious?
What aspect of consumer behavior is noted as a benefit for businesses that are environmentally conscious?
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What is the primary benefit of Lumière Candles having an online presence?
What is the primary benefit of Lumière Candles having an online presence?
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How does customer feedback influence Lumière Candles?
How does customer feedback influence Lumière Candles?
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What is a key strength of Lumière Candles?
What is a key strength of Lumière Candles?
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What limitation might the luxury positioning of Lumière Candles create?
What limitation might the luxury positioning of Lumière Candles create?
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Which factor is currently a weakness for Lumière Candles?
Which factor is currently a weakness for Lumière Candles?
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What opportunity does Lumière Candles have during holiday seasons?
What opportunity does Lumière Candles have during holiday seasons?
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What aspect of the brand is emphasized to connect with the public?
What aspect of the brand is emphasized to connect with the public?
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Which characteristic of Lumière Candles makes them suitable for creating a relaxing atmosphere?
Which characteristic of Lumière Candles makes them suitable for creating a relaxing atmosphere?
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What is the total amount of cash disbursements?
What is the total amount of cash disbursements?
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What is the profit of sales after deducting costs?
What is the profit of sales after deducting costs?
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What is the price per candle including profit?
What is the price per candle including profit?
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Which of the following best represents the total production cost per month in Year 1?
Which of the following best represents the total production cost per month in Year 1?
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What is the total projected gross profit for Year 2?
What is the total projected gross profit for Year 2?
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What are the projected operating expenses for each year?
What are the projected operating expenses for each year?
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In Year 3, how much is the total production cost per unit?
In Year 3, how much is the total production cost per unit?
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How much is the annual production cost in Year 1?
How much is the annual production cost in Year 1?
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What is the net income for Year 1?
What is the net income for Year 1?
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What is the total projected annual sales in Year 3?
What is the total projected annual sales in Year 3?
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Study Notes
Coffee and Citrus Scents
- Robusta coffee beans have a strong, nutty perfume that stimulates the senses, similar to the scent of citrus fruits
- Both types of coffee beans provide more than just flavor; their aromas enhance well-being and create a welcoming environment
- The aroma of coffee can stimulate the senses, increase concentration and elevate mood
- Inhaling the aroma of coffee can be used as a non-harmful way to improve mental performance and mood
Bamboo
- Thermal analysis shows bamboo can reach 341°C
- Philippine bamboo is a green composite material with thermal and mechanical properties
- Bamboo contains 10-12% Silica
- Bamboo is recognized for its thermal properties that make it withstand high temperatures and resist combustion
- Using bamboo as a container for scented candles is an environmentally-friendly alternative to plastic and other non-biodegradable materials
Lumiere Candles
- Lumière Candles seeks to transform the way people perceive relaxation and peace through aromas
- Candles have always been appreciated for their ability to offer light and heat, and Lumière Candles uses natural and healable components
- Lumière Candles are hand-crafted and use indigenous materials that enhance mental health by aroma
- The use of natural scents like citrus and coffee give Lumière Candles a more enhanced scent and benefits
Lumière Candles Marketing Strategies
- Lumière Candles has no storefront or physical store, but the production is held at Bayombong, Nueva Vizcaya
- The product will be distributed to nearby establishments, Solano public market/retail stores, and SMU Coop
- Lumière Candles uses a Competitive pricing strategy based on market competitor's prices
- Lumière Candles are considered a cut above the rest since they are made of natural substances, culturally sensitive, well-designed and made, and are sociable
- Lumière Candles will use a thorough promotional campaign to promote eco-friendly materials, artisanal handcrafted, and aromatherapeutic advantages using technological promotions like social media
- Target audience includes business owners, households and families, students and office workers, and mental health advocates
- Local communities are Lumière´s main suppliers and their involvement contributes raw materials such as coffee beans, citrus, and bamboo
- Lumière Candles emphasizes the use of local and natural materials from Nueva Vizcaya as an asset for buyers who prefer ethical sourcing
- A growth of e-commerce means that Lumière Candles can use e-commerce to reach clientele more than using traditional methods of selling
- Lumière Candles will focus on environmentally conscious practices to appeal to consumers that prioritize these values
- Lumière Candles will adhere to specified health and safety standards with correct labeling of ingredients
- Lumière Candles wants to expand its audience by forming partnerships locally and outside of the province, and by having an online presence via e-commerce platforms
- Lumière Candles builds brand image by engaging with communities, supporting local suppliers, and promoting mental health
Lumière Candles SWOT Analysis
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Strengths*
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Unique coffee and citrus scents that cater to different moods and tastes
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The name Lumière naturally feels elegant and refined, making candles an excellent choice for luxury
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Uses natural, eco-friendly ingredients like soy and beeswax, so candles burn cleanly without chemicals
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Creates a relaxing, feel-good atmosphere, helping people unwind and feel great in their space
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Weaknesses*
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Only offering two scents—coffee and citrus—which might not appeal to everyone
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The candle world is competitive, and Lumière Candles might struggle to stand out
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Positioning Lumière Candles as a luxury brand might limit the appeal to the general public
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Opportunities*
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Candles are a popular gift, especially around holidays, allowing Lumière Candles to offer attractive packaging for gift-giving
Lumière Candles Financial Analysis
- Members Contribution: P333.00
- Pre-operating expenses: P1,649.00
- Net operating cash balance: P1,351.00
- Profit of sales: P35.00
- Price per candle: P200.00
- Projected annual production cost for year 1: P24,000.00
- Projected annual production cost for year 2: P42,000.00
- Projected annual production cost for year 3: P72,000.00
- Projected net income for year 1: P59,600.00
- Projected net income for year 2: P66,800.00
- Projected net income for year 3: P78,800.00
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Description
Explore the stimulating effects of coffee aromas and the unique thermal properties of bamboo. This quiz delves into how the scent of coffee enhances well-being and how bamboo serves as an eco-friendly alternative for candle containers. Discover how these elements can transform relaxation experiences.