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Questions and Answers
What scent is primarily associated with Robusta beans?
How can the aroma of coffee positively impact mental performance?
What makes bamboo a favorable material for candle containers?
What impact do scented candles have on mental health according to the content?
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What percentage of Silica does bamboo typically contain?
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How does Lumière Candles differentiate their products from ordinary scented candles?
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Which type of environment is enhanced by the burning of scented candles according to the content?
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What is described as a common characteristic of a sophisticated lifestyle?
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What is the primary benefit of citrus scents in relation to mental health?
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Which pricing strategy is utilized by Lumière Candles?
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What is a key promotional strategy for Lumière Candles?
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Who is NOT identified as part of Lumière Candles' target audience?
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What kind of materials does Lumière Candles prioritize in its production?
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Which of the following is NOT listed as a distribution channel for Lumière Candles?
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Lumière Candles aims to support local communities through what type of sourcing?
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What key value does Lumière Candles promote through its product offerings?
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What is one significant benefit of e-commerce mentioned in relation to reaching clientele?
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Which social media platforms can be used to present products as appealing images?
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How can companies align their brand with consumer values regarding environmental consciousness?
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What potential impact does global warming have on raw materials sourced from agricultural areas?
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What is a crucial criterion for the production of candles in relation to consumer safety?
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What type of packaging can improve the brand's raw appearance and meet consumer preferences?
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What is one potential legal risk associated with candle production?
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What aspect of consumer behavior is noted as a benefit for businesses that are environmentally conscious?
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What is the primary benefit of Lumière Candles having an online presence?
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How does customer feedback influence Lumière Candles?
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What is a key strength of Lumière Candles?
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What limitation might the luxury positioning of Lumière Candles create?
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Which factor is currently a weakness for Lumière Candles?
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What opportunity does Lumière Candles have during holiday seasons?
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What aspect of the brand is emphasized to connect with the public?
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Which characteristic of Lumière Candles makes them suitable for creating a relaxing atmosphere?
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What is the total amount of cash disbursements?
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What is the profit of sales after deducting costs?
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What is the price per candle including profit?
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Which of the following best represents the total production cost per month in Year 1?
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What is the total projected gross profit for Year 2?
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What are the projected operating expenses for each year?
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In Year 3, how much is the total production cost per unit?
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How much is the annual production cost in Year 1?
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What is the net income for Year 1?
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What is the total projected annual sales in Year 3?
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Study Notes
Coffee and Citrus Scents
- Robusta coffee beans have a strong, nutty perfume that stimulates the senses, similar to the scent of citrus fruits
- Both types of coffee beans provide more than just flavor; their aromas enhance well-being and create a welcoming environment
- The aroma of coffee can stimulate the senses, increase concentration and elevate mood
- Inhaling the aroma of coffee can be used as a non-harmful way to improve mental performance and mood
Bamboo
- Thermal analysis shows bamboo can reach 341°C
- Philippine bamboo is a green composite material with thermal and mechanical properties
- Bamboo contains 10-12% Silica
- Bamboo is recognized for its thermal properties that make it withstand high temperatures and resist combustion
- Using bamboo as a container for scented candles is an environmentally-friendly alternative to plastic and other non-biodegradable materials
Lumiere Candles
- Lumière Candles seeks to transform the way people perceive relaxation and peace through aromas
- Candles have always been appreciated for their ability to offer light and heat, and Lumière Candles uses natural and healable components
- Lumière Candles are hand-crafted and use indigenous materials that enhance mental health by aroma
- The use of natural scents like citrus and coffee give Lumière Candles a more enhanced scent and benefits
Lumière Candles Marketing Strategies
- Lumière Candles has no storefront or physical store, but the production is held at Bayombong, Nueva Vizcaya
- The product will be distributed to nearby establishments, Solano public market/retail stores, and SMU Coop
- Lumière Candles uses a Competitive pricing strategy based on market competitor's prices
- Lumière Candles are considered a cut above the rest since they are made of natural substances, culturally sensitive, well-designed and made, and are sociable
- Lumière Candles will use a thorough promotional campaign to promote eco-friendly materials, artisanal handcrafted, and aromatherapeutic advantages using technological promotions like social media
- Target audience includes business owners, households and families, students and office workers, and mental health advocates
- Local communities are Lumière´s main suppliers and their involvement contributes raw materials such as coffee beans, citrus, and bamboo
- Lumière Candles emphasizes the use of local and natural materials from Nueva Vizcaya as an asset for buyers who prefer ethical sourcing
- A growth of e-commerce means that Lumière Candles can use e-commerce to reach clientele more than using traditional methods of selling
- Lumière Candles will focus on environmentally conscious practices to appeal to consumers that prioritize these values
- Lumière Candles will adhere to specified health and safety standards with correct labeling of ingredients
- Lumière Candles wants to expand its audience by forming partnerships locally and outside of the province, and by having an online presence via e-commerce platforms
- Lumière Candles builds brand image by engaging with communities, supporting local suppliers, and promoting mental health
Lumière Candles SWOT Analysis
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Strengths*
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Unique coffee and citrus scents that cater to different moods and tastes
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The name Lumière naturally feels elegant and refined, making candles an excellent choice for luxury
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Uses natural, eco-friendly ingredients like soy and beeswax, so candles burn cleanly without chemicals
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Creates a relaxing, feel-good atmosphere, helping people unwind and feel great in their space
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Weaknesses*
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Only offering two scents—coffee and citrus—which might not appeal to everyone
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The candle world is competitive, and Lumière Candles might struggle to stand out
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Positioning Lumière Candles as a luxury brand might limit the appeal to the general public
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Opportunities*
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Candles are a popular gift, especially around holidays, allowing Lumière Candles to offer attractive packaging for gift-giving
Lumière Candles Financial Analysis
- Members Contribution: P333.00
- Pre-operating expenses: P1,649.00
- Net operating cash balance: P1,351.00
- Profit of sales: P35.00
- Price per candle: P200.00
- Projected annual production cost for year 1: P24,000.00
- Projected annual production cost for year 2: P42,000.00
- Projected annual production cost for year 3: P72,000.00
- Projected net income for year 1: P59,600.00
- Projected net income for year 2: P66,800.00
- Projected net income for year 3: P78,800.00
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Description
Explore the stimulating effects of coffee aromas and the unique thermal properties of bamboo. This quiz delves into how the scent of coffee enhances well-being and how bamboo serves as an eco-friendly alternative for candle containers. Discover how these elements can transform relaxation experiences.