Codes, Conventions and New Media

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Questions and Answers

Which of the following best describes 'codes' in the context of media and information literacy?

  • Tools used to convey messages to the media.
  • Rules governing how media is presented to an audience.
  • Equipment used in media production.
  • Structures of signs arranged to produce meaning. (correct)

A prototype is an exact replica of a final product ready for distribution.

False (B)

What is the primary function of the MTRCB (Movie and Television Review and Classification Board)?

regulating what televisions and movies show to the public

The term __________ is used to describe people who have grown up in the age of the internet.

<p>digital natives</p> Signup and view all the answers

Match the following terms with their descriptions:

<p>Etymology = The study of the origin of words Genre = A category of media with a distinct style Scalability = The ability to handle increasing workloads Accessibility = The quality of being easily reached or entered</p> Signup and view all the answers

Which of the following is the most accurate definition of 'technical codes' in media?

<p>The specific equipment and tools used to produce media. (A)</p> Signup and view all the answers

The 'Fair Use Policy' allows unrestricted use of copyrighted material by anyone for any purpose.

<p>False (B)</p> Signup and view all the answers

What is a 'catchphrase' primarily used for in media and advertising?

<p>to be easily remembered and associated with certain products</p> Signup and view all the answers

__________ is the term for any form of harassment that takes place online.

<p>cyberbullying</p> Signup and view all the answers

Match the government agency with its primary responsibility related to media or intellectual property:

<p>IPOPHL = Grants patents and protects intellectual property rights OMB = Implements rules against film, video, and music piracy MTRCB = Reviews and classifies television and movie content</p> Signup and view all the answers

Which of the following is an example of a 'written code' often used in media?

<p>Buzzwords used to attract attention. (D)</p> Signup and view all the answers

Online Public Access Catalogs (OPAC) provide a less efficient data retrieval method compared to traditional card catalogs.

<p>False (B)</p> Signup and view all the answers

Define 'piracy' in the context of intellectual property.

<p>the act of illegally copying someone's product or invention without permission</p> Signup and view all the answers

__________ are alternatives to the traditional 'paper and pen' method of producing outputs for class.

<p>word processors</p> Signup and view all the answers

Which of the following best describes the purpose of 'lighting' in media production?

<p>To selectively use light to create a particular effect. (C)</p> Signup and view all the answers

The Anti-Camcording Act of 2010 aims to promote legal camcording in theaters.

<p>False (B)</p> Signup and view all the answers

What is 'e-governance,' and what is its key purpose?

<p>the use of technology to deliver services by the government to its citizens</p> Signup and view all the answers

Any original tangible material with a known creator is protected under the __________.

<p>philippine copyright law</p> Signup and view all the answers

Match the following terms with their descriptions, relating to online content and interaction:

<p>Hashtag = Used for post categorization and trending topics Netizen = A citizen of the internet, active in online communities MOOC = Massive Open Online Course</p> Signup and view all the answers

Flashcards

CODES

Structure and arrangement of signs that are decoded to produce meaning.

TECHNICAL CODES

Tools or equipment used to convey a certain message to media.

CAMERA ANGLES

How the camera is placed and how objects, people, and places are shot.

LIGHTING

Selective use of natural or artificial light to create a certain effect.

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SYMBOLIC CODE

Association and connotation reflected in the physical aspect of objects, colors, or animals.

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CONVENTIONS

Rules or norms on how codes are organized and presented to the audience.

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GENRE

Any kind or type of media that has a common set of characteristics, styles, and techniques recognized by producers and audience.

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ACTUALITIES

All news, documentary, and reality programming.

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MEDIA TEXTS

Any form of media that is being examined and scrutinized.

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AUDIENCE

Anyone who receives this media

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DIGITAL DIVIDE

The gap found between individuals, social classes, businesses in terms of access to digital technology.

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NETIQUETTE

Rules or conventions of correct behavior and politeness in online situations.

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DIGITAL NATIVES

People that have grown up in the age of the internet.

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CYBERBULLYING

Any form of harassment that happens over the internet.

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COPYRIGHT INFRINGEMENT

The misuse of information protected by the copyright law without permission.

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COMPUTER OR INTERNET ADDICTION

The dependence of some individuals and their inability to control the use of devices/technologies.

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PHILIPPINE COPYRIGHT LAW

States that any original tangible material with a known creator is protected under this law

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PIRACY

The act of illegally copying someone's product or invention without proper permission.

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CENSORSHIP

Subduing, and or prohibition of any part of books, films, news, language, and information.

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E-GOVERNANCE

Use of technology to deliver services by the government to its citizens.

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Study Notes

  • Codes are structures and arrangements of signs decoded to produce meaning.
  • Technical codes use tools/equipment to convey messages in media.
  • Word processors and presentation programs are alternatives to paper and pen for class outputs.
  • Camera angles refer to camera placement when filming/photographing objects, people, places.
  • Online Public Access Catalogs (OPAC) have supplemented card catalogs, improving search efficiency.
  • Lighting is the selective use of natural or artificial light for effect.
  • Symbolic code involves association and connotation in object, color, and even animal aspects.
  • New media has made self-employment a more viable option.
  • Written codes use buzzwords that sound good but lack substance.
  • Literacy is based on reading and writing skills.
  • A catchphrase is a memorable expression linked to products.
  • A prototype is a physical representation similar to a model.
  • Conventions are the rules for organizing and presenting codes to an audience.
  • Etymology of the word "genre" is originally a French word, which means kind.
  • Scalability is an advantage; classrooms usually have a maximum of 45 students.
  • Genre is a media type with characteristics, styles, and techniques recognized by producers and audiences.
  • Contests are competitions involving games, quizzes, and sports.
  • Actualities include news, documentaries, and reality programs.
  • Persuasions aim to persuade, especially through advertising or advocacy.
  • Dramas encompass fictional storytelling and genres.
  • Media texts are any form of media being examined
  • An audience is anyone who receives media.
  • Production is creating these different types of media.
  • Social networking allows collection of virtual friends, likes, comments, and followers.
  • The need to "create" is seen in taking selfies or "ootd" (outfit of the day) photos.
  • The virtual self is created as a result of documenting our lives online.
  • A digital divide is a gap between individuals, social classes, or businesses.
  • Netiquette is "internet etiquette," encompassing rules or conventions for polite online behavior.
  • Email is an electronic version of a formal letter.
  • Cyberspace is the unique culture entered through our virtual selves.
  • Digital natives grew up in the age of the internet.
  • Digital immigrants acquired familiarity with digital technologies later in life.
  • Cyberbullying is harassment that happens online.
  • Copyright infringement is misuse of information protected by copyright law without permission.
  • Computer/internet addiction involves dependence and inability to control use, stopping daily activities.
  • Courses refer to disciplines or subjects available.
  • Ideology is a set of beliefs or principles of an individual or group.
  • The Philippine Copyright Law protects original tangible material, from books to videos.
  • The Intellectual Property Code covers an copyright holders' rights in ownership, integrity and attribution..
  • Fair Use Policy allows non-profits to use copyrighted work with guidelines.
  • The Freedom of Information Bill allows Filipinos access to government agency information.
  • The Anti-Camcording Act of 2010 aims to eradicate film piracy.
  • Piracy is illegally copying someone's product or invention.
  • Censorship is suppressing or prohibiting books, films, etc., politically/socially unacceptable or a security threat.
  • The MTRCB regulates content shown on television and in movies.
  • The OMB implements rules from the Optical Media Act of 2003, battling film/music piracy.
  • IPOPHIL grants patents and protects intellectual property rights.
  • A patent is a license giving an inventor rights to their creation for a set time.
  • E-commerce is electronic commerce.
  • Learning Management Systems (LMS) deliver learning materials online.
  • Netizens can share information and discuss common interests online.
  • A hashtag is used for post categorization and can make topics trend when it exceeds a threshold.
  • E-governance is the use of technology to deliver government services.
  • Accessibility is a major advantage of media and information.
  • Fake news is inaccurate or fabricated content.
  • Anonymity online allows unethical behavior, as accountability is low.
  • Cyberbullying is unethical behavior intended to undermine reputation.
  • Cybercrimes thrive online.
  • Haptic technology requires realistic visual touching.
  • Contextual awareness is the ability of a device system to collect information based on its environment.
  • Voice and tone recognition identifies a particular person.
  • Intelligent routing collects location information.
  • Eye tracking technology measures eye activity, used in medicine, marketing, and education.
  • Internet glasses are wearable and display information like a smartphone.
  • Massive Open Online Courses (MOOC) deliver content online.
  • MOOC's are open to many people
  • MOOC's are available regardless of experience and education
  • MOC's are accessible with internet connections

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